INTERVIEW: Levi Strauss refocuses on "profit through principle"
Levi Strauss & Co is returning to its roots. The denim stalwart, which has been battling sluggish traffic trends, international challenges and a revolution in activewear, is looking to re-establish leadership in its sector. A touch of nostalgia, plenty of innovation, adjustments in sourcing strategy, and global expansion are all part of the plan. just-style talks with Seth Ellison, the group's president for Europe.
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