Bluefly, the online retailer of off-price designer fashion brands, has just announced strong growth in revenues and margin levels for the fourth quarter and full year 2006. As more and more apparel chains announce their intentions to start selling online, just-style's Rebecca Danton talks to Melissa Payner, president and CEO of Bluefly, about how the business has set a precedent in online soft goods sales and the company's ability to keep its competitive edge.