Speaking with style: Mike Shearwood, CEO, Aurora Fashions
By Petah Marian | 8 December 2011
Women's wear retailer Aurora Fashions, owner of the Coast, Warehouse and Oasis brands, has moved beyond multichannel retail to something that CEO Mike Shearwood describes as "omnichannel". Here he tells just-style in an exclusive interview how this strategy is having wide-ranging impacts across the retailer's business, from ensuring a seamless offer to opening up inventory across multiple channels.
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