UK footwear firm J Shoes prides itself on quirkiness and individualism, and has spent over a decade building celebrity associations with stars like Sienna Miller, Kate Moss and Oasis. But as the brand pushes into the US, Europe and Australia, J Shoes is hoping to build cult status by "never following the main stream". Joe Ayling interviewed Nick Drury, the company's creative director, and Adam Ford, its European operations manager, to find out more.