The New Creatives: The Central Role of I.T. in Fashion

The fashion business is a world apart from the corporate sector. Its product portfolio is more diverse, its supply chain more complex, and its consumers more demanding and fickle than its counterparts in perhaps any other industry. Even creating a single stock keeping unit (SKU) is a multinational, multi-faceted task, requiring the skills and knowledge of professionals from every aspect of the fashion industry: merchandisers, buyers, designers, patternmakers and, increasingly, information technologists.

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