just-style management briefing: Innovation is key to sustainable success
Author: just-style.com | 3 March 2011
In the green clothing and textiles market, the requirement to create sustainable and marketable eco-friendly products is becoming increasingly competitive. Out-of-the-box innovation is immensely valuable in such a sector where companies seek to balance environmental marketing against increased costs - if green production can be achieved for lower costs, then major labels can and do take notice.
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