2012: A year in review
Global economic turmoil continued to impact on the apparel industry in 2012, and in all sectors, from retailing to manufacturing and sourcing, winners and losers were not hard to find. just-style’s review of the year tracks those for whom 2012 will be memorable in more ways than one, and also takes a look at some of the more unusual stories hitting the headlines.
Textile-making countries came up against a range of labour, economic and environmental issues in 2012, including the worsening Eurozone crisis which dampened demand in key export markets. While some struggled to cope, others became increasingly competitive as exports rose.
From toxic T-shirts to virtual fitting rooms, defamatory garments and compostable shoes, the clothing and textiles industry in 2012 was anything but dull.
Weak consumer spending, difficulties in securing credit, competition from China and the Far East resulted in factory closures and subsequent layoffs in 2012. But ramping up labour and sustainability standards, eco-friendly production technologies, cost cutting and efficiency improvements saved others from significant losses.
Faced with continuing challenging trading conditions in 2012, retailers responded with a number of different strategies to try to grow their businesses. International expansion, new and larger format stores, revamped product lines and sustainability initiatives were the chosen route for some, while others were forced to lay off workers to cut costs.
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