July 2012 management briefing: Fast fashion’s competitive advantages
From catwalk to consumers, fast fashion companies are increasing their speed to market in response to demand for up-to-the-minute styles and trends at relatively low prices. In this month’s management briefing, just-style looks at the impact this is having on manufacturing and supply chains, retail strategies, global trends and the bottom line.
A successful fashion retail strategy is now often a race against the clock, as consumers' appetites for a revolving door of apparel trends continues to grow in the era of 'fast fashion'.
Fast fashion has had a fundamental impact on the apparel industry in the space of just a few decades, with global fashion giants such as Zara and H&M demonstrating a previously unthinkable production speed, with the ability to get a garment from concept to store in less than 12 weeks.
Global manufacturing and supply chains are shifting and changing in response to fast fashion's demand for up-to-the-minute styles and trends at relatively low prices.
While cities such as Milan, Paris, New York and London have historically been seen as the global 'fashion hubs' - acting as meeting spots for high-end designers, fashion shows, luxury retail outlets and fashionistas - the rise of fast fashion has also made cutting-edge trends more accessible to the rest of the world.
- Unlocks for the future fashion sourcing landscape
- EU eyes mandatory due diligence for apparel supply
- Geo-political uncertainty and how to survive it
- What TTIP might mean for US, EU textiles & apparel
- Where next for Corporate Human Rights Benchmark?
- Li & Fung forms supply chain partnership with PVH
- US Q4 in brief – Finish Line, Oxford Industries
- Sears has "substantial doubt" of future
- World Bank commits $57bn to sub-Saharan Africa
- Target unveils "ambitious" store re-design plans
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective