July 2012 management briefing: Fast fashion’s competitive advantages
From catwalk to consumers, fast fashion companies are increasing their speed to market in response to demand for up-to-the-minute styles and trends at relatively low prices. In this month’s management briefing, just-style looks at the impact this is having on manufacturing and supply chains, retail strategies, global trends and the bottom line.
A successful fashion retail strategy is now often a race against the clock, as consumers' appetites for a revolving door of apparel trends continues to grow in the era of 'fast fashion'.
Fast fashion has had a fundamental impact on the apparel industry in the space of just a few decades, with global fashion giants such as Zara and H&M demonstrating a previously unthinkable production speed, with the ability to get a garment from concept to store in less than 12 weeks.
Global manufacturing and supply chains are shifting and changing in response to fast fashion's demand for up-to-the-minute styles and trends at relatively low prices.
While cities such as Milan, Paris, New York and London have historically been seen as the global 'fashion hubs' - acting as meeting spots for high-end designers, fashion shows, luxury retail outlets and fashionistas - the rise of fast fashion has also made cutting-edge trends more accessible to the rest of the world.
- VF Corp confirms interest in Africa sourcing
- G-Star RAW pushes the boundaries of denim
- Will Amazon take over the US apparel market?
- US groups seek workable apparel provisions in TPP
- Euro decline weighs on Turkish clothing industry
- Metallised thread for "revolutionary" RFID tag
- Manufacturing in China falls to 15-month low
- VF Corp ups guidance on "strong" Q2
- Under Armour secures Germany and Austria deals
- Millennials "changing the game" for hosiery
- Ethiopia – the emerging textile and clothing industry
- Global Database of the Top 1000 Apparel Producers - Company Names, Financial Performance, and Contact Details
- Global market review of workwear - forecasts to 2019
- Management briefing: Factory safety and auditing: The key challenges
- Global market review of denim and jeanswear – forecasts to 2020