Apparel and textile industry market research reports and analysis

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From manufacturing, retail, supply, production, distribution, marketing and sales, you can find research covering the entire supply chain.

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Fitness Clothing - USFitness Clothing - US

At the crossroads of sports, fashion and popular culture, the fitness apparel market boasts some of the best-established brands in the world. This report explores how the macroeconomic landscape, national fitness activity and demographic changes are shaping the market. It hones in on the recent performance, sales, branding and marketing strategies of major suppliers including Nike, Adidas, Puma, New Balance, Hanes, Under Armour and a host of smaller players. It analyzes major recent ad campaigns to probe how these companies are reaching out to teens, 18-24 year olds, women and other key demographic groups. It describes major innovations that enhance the performance, comfort and functionality of fitness apparel.

Published Sep 2011 - ($ 3995.00)

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