adidas AG - SWOT Analysis

Datamonitor's adidas AG - SWOT Analysis company profile is the essential source for top-level company data and information. adidas AG - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

adidas AG (adidas or “the company”) produces sportswear and sports equipment. It offers its products through three brands, including adidas, TaylorMade-adidas Golf, and Reebok. The company operates in Europe, the Americas and Asia. It is headquartered in Herzogenaurach, Germany and employs about 39,596 people. The company recorded revenues of E10,381 million ($15,333.3 million) during the financial year ended December 2009 (FY2009), a decrease of 3.9% compared with 2008. The revenues were negatively impacted by a significant slowdown in consumer spending. The operating profit of the company was E508 million ($750.3 million) in FY2009, a decrease of 52.5% compared with 2008. The net profit was E245 million ($361.9 million) in FY2009, a decrease of 61.8% compared with 2008.

- Provides all the crucial information on adidas AG required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting adidas AG in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of adidas AG -Data is supplemented with details on adidas AG history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from adidas AG

- Support sales activities by understanding your customers’ businesses better - Qualify prospective partners and suppliers - Keep fully up to date on your competitors’ business structure, strategy and prospects - Obtain the most up to date company information available

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