Asda Footwear | Customer Insight

Published: May 2012

Publisher: Verdict

Product ref: 142629

Pages: 68

Format: PDF

Delivery: By product vendor

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Price: $ 4495.00

Report description

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty

Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration
Understand which strategies are most effective at driving customer loyalty in footwear and justify your own business investments
Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities

A comprehensive analysis of a retailer's customer profile

How has the profile of the consumers shopping at the footwear retailer changed over the past year and what has caused this?
What drives consumers to shop for footwear at the retailer? What makes them disloyal?
How many other stores do your shoppers use for footwear and what stores are these? Will these be a threat going forward?

AT A GLANCE SUMMARY
•Asda footwear
SHARE OF SHOPPERS
•Asda share of shopper by demographics
•Asda share of shopper by TV region
•Asda penetration of shopper by household characteristics
•Asda share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
•Asda conversion of visitors to main user by demographics and region
•Asda conversion of visitors to main user by household characteristics
•Non-converting customers
PROFILE OF SHOPPERS
•Asda profile of shoppers by television region
•Asda profile of shoppers by household characteristics
•Asda profile of shoppers by other characteristics and ACORN classification
LOYALTY
•Asda loyalty of main users by demographics and region
•Asda loyalty of main users by household characteristics
•Asda basic drivers of loyalty and disloyalty
•Asda detailed drivers of loyalty
COMPETITION
•Cross sector competitor dynamics
APPENDIX
•Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
•Further reading
•Ask the analyst
•Global Retail FreeView
•Verdict consulting
•Disclaimer
TABLES
•Table: Key performance indicators for Asda in footwear
•Table: Asda changes in visitor share (%) 2008–12
•Table: Asda changes in main user share (%) 2008–12
•Table: Visitor and main user penetration of ACORN classification (%) 2012
•Table: Asda changes in conversion rate (%) 2008–12
•Table: Asda changes in non-conversion rate (%) 2008–12
•Table: Main stores non-converters use instead of Asda 2012
•Table: Asda visitor and main user profiles by ACORN classification (%) 2012
•Table: Asda changes in loyalty (%) 2008–12
•Table: Asda changes in disloyalty (%) 2008–12
•Table: Asda drivers of loyalty 2008–12
•Table: Asda drivers of disloyalty 2008–12
•Table: Asda detailed drivers of loyalty 2012
•Table: Cross sector matrix shopping 2012
•Table: Other retailers used 2012
•Table: Sample sizes by sector 2012
FIGURES
•Figure: Visitor share 2008–12
•Figure: Main user share 2008–12
•Figure: Visitor share by demographic group 2012
•Figure: Main user share by demographic group 2012
•Figure: Asda visitor share by television region 2012
•Figure: Asda main user share by television region 2012
•Figure: Asda visitor and main user share by household tenure 2012
•Figure: Asda visitor and main user share by number of people in household 2011
•Figure: Asda visitor and main user share by children in household 2012
•Figure: Asda visitor and main user share by number of cars in household 2012
•Figure: Asda visitor and main user share by working status 2012
•Figure: Asda visitor and main user share by marital status 2012
•Figure: Conversion rates 2008–12
•Figure: Conversion rates by demographic group 2012
•Figure: Asda conversion rates by region 2012
•Figure: Asda conversion rates by household tenure 2012
•Figure: Asda conversion rates by number of people in household 2012
•Figure: Asda conversion rates by children in household 2012
•Figure: Asda conversion rates by number of cars in household 2012
•Figure: Asda non-conversion rates 2008–12
•Figure: Asda non-conversion rates by demographic group 2012
•Figure: Demographic profile of non-converting Asda visitors 2012
•Figure: Regional profile of non-converting Asda visitors 2012
•Figure: Asda visitor profile by demographic group 2012
•Figure: Asda main user profile by demographic group 2012
•Figure: Asda visitor profile by region 2012
•Figure: Asda main user profile by region 2012
•Figure: Asda visitor and main user profile by household tenure 2012
•Figure: Asda visitor and main user profile by number of people in household 2012
•Figure: Asda visitor and main user profile by children in household 2012
•Figure: Asda visitor and main user profile by number of cars in household 2012
•Figure: Asda visitor and main user profile by working status 2012
•Figure: Asda visitor and main user profile by marital status 2012
•Figure: Loyalty 2008–12
•Figure: Asda disloyalty 2012
•Figure: Loyalty by demographic group 2012
•Figure: Asda loyalty by region 2012
•Figure: Asda loyalty by household tenure 2012
•Figure: Asda loyalty by number of people in household 2012
•Figure: Asda loyalty by children in household 2012
•Figure: Asda loyalty by number of cars in household 2012
•Figure: Asda – other footwear stores used
•Figure: Preference stores 2012
•Figure: Sectors shopped 2012