ASOS: An e-retail success story

ASOS: An e-retail success story

Published: October 2012
Publisher: MarketLine
Product ref: 154279
Pages: 20
Format: PDF
Delivery: By product vendor

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Introduction

ASOS sells women's wear, men's wear, footwear, lifestyle accessories, and jewelry and beauty products through its retail website. The company offers more than 50,000 branded and private label products.

Features and benefits

  • MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
  • Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

ASOS has successfully diversified its offering to include beauty products, maternity wear, children's wear, discount clothing via ASOS Outlet, and ASOS Magazine.
Since 2010, ASOS has launched six international sites. In recent times, overseas operations have been responsible for the majority of its revenue growth. This expansion has not, however, been carried out at the expense of its UK operation, a market that still accounts for over one third of the company's revenues.

Your key questions answered

  • What products does ASOS sell?
  • What is ASOS's global reach?
  • How has ASOS achieved strong growth during tough economic times?

Price: $400.00

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Related research categories

By company: ASOS Plc


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