ASOS: An e-retail success story

Published: October 2012

Publisher: MarketLine

Product ref: 154279

Pages: 20

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Satisfaction guarantee

Satisfaction guarantee

Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.

Price guarantee: Yes - details here

Price guarantee

Price guarantee

Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.

All we ask for is reasonable proof of the report being currently available at the lower price.

If you do find a lower price, contact Claire Cole on: +44 (0)1527 573 738 Intl, 1-866-545-5878 Toll-Free from US or use the call back form below

Price: $ 400.00

Report description

Introduction

ASOS sells women’s wear, men's wear, footwear, lifestyle accessories, and jewelry and beauty products through its retail website. The company offers more than 50,000 branded and private label products.

Features and benefits

  • MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
  • Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

ASOS has successfully diversified its offering to include beauty products, maternity wear, children’s wear, discount clothing via ASOS Outlet, and ASOS Magazine.
Since 2010, ASOS has launched six international sites. In recent times, overseas operations have been responsible for the majority of its revenue growth. This expansion has not, however, been carried out at the expense of its UK operation, a market that still accounts for over one third of the company’s revenues.

Your key questions answered

  • What products does ASOS sell?
  • What is ASOS's global reach?
  • How has ASOS achieved strong growth during tough economic times?

Table of contents

OVERVIEW
Catalyst
Summary
ANALYSIS
ASOS's diverse product offering is key to its success
ASOS was originally launched as As Seen on Screen but has since rebranded
The company initially offered desirable, designer brands
To expand its appeal, ASOS launched its own label in 2004
ASOS has tapped into the popular mainstream high-street fashion market
The company services the current trend for used goods
The company expanded its offering further in 2011 with Fashion Finder
Geographical expansion has become a key growth strategy
In 2010, ASOS launched its first international site in the US
An expansion into Europe followed
Australia has the only site outside of the UK, US, and EU
ASOS's customer base is not limited to these countries
ASOS continues to improve its service for overseas customers
ASOS knows its market and targets key demographics by harnessing the power of technology
ASOS knows and understands its market
The company has invested in search engine optimization
The company's website is a strength in a competitive market
CONCLUSIONS
ASOS has become a star of the online retail world, and there is still great scope for growth

Price: $ 400.00

Related research categories

By company: ASOS Plc