ASOS: An e-retail success story
ASOS sells women’s wear, men's wear, footwear, lifestyle accessories, and jewelry and beauty products through its retail website. The company offers more than 50,000 branded and private label products.
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ASOS has successfully diversified its offering to include beauty products, maternity wear, children’s wear, discount clothing via ASOS Outlet, and ASOS Magazine.
Since 2010, ASOS has launched six international sites. In recent times, overseas operations have been responsible for the majority of its revenue growth. This expansion has not, however, been carried out at the expense of its UK operation, a market that still accounts for over one third of the company’s revenues.
Your key questions answered
- What products does ASOS sell?
- What is ASOS's global reach?
- How has ASOS achieved strong growth during tough economic times?
Table of contents
ASOS's diverse product offering is key to its success
ASOS was originally launched as As Seen on Screen but has since rebranded
The company initially offered desirable, designer brands
To expand its appeal, ASOS launched its own label in 2004
ASOS has tapped into the popular mainstream high-street fashion market
The company services the current trend for used goods
The company expanded its offering further in 2011 with Fashion Finder
Geographical expansion has become a key growth strategy
In 2010, ASOS launched its first international site in the US
An expansion into Europe followed
Australia has the only site outside of the UK, US, and EU
ASOS's customer base is not limited to these countries
ASOS continues to improve its service for overseas customers
ASOS knows its market and targets key demographics by harnessing the power of technology
ASOS knows and understands its market
The company has invested in search engine optimization
The company's website is a strength in a competitive market
ASOS has become a star of the online retail world, and there is still great scope for growth
Related research categories
By company: ASOS Plc