Childrenswear in Germany
Report description
A declining birth rate and decrease in the number of children is one reason for the poor performance of childrenswear in 2011. The decline in value sales is however also affected by the increasing number of single mothers who often have a limited budget to cover the cost of living. Single parents, therefore, often visit cheap apparel specialists such as C&A or KiK to buy clothes for their children. As children outgrow their clothes every year, parents face huge expenses which are often...
Euromonitor International's Childrenswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Childrenswear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2006-2011
Table 2 Sales of Childrenswear by Category: Value 2006-2011
Table 3 Sales of Childrenswear by Category: % Volume Growth 2006-2011
Table 4 Sales of Childrenswear by Category: % Value Growth 2006-2011
Table 5 Childrenswear Company Shares 2007-2011
Table 6 Childrenswear Brand Shares 2008-2011
Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Childrenswear by Category: Volume 2011-2016
Table 9 Forecast Sales of Childrenswear by Category: Value 2011-2016
Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016
C&a Mode Kg in Apparel (germany)
Strategic Direction
Key Facts
Summary 1 C&A Mode KG: Key Facts
Summary 2 C&A Mode KG: Operational Indicators
Company Background
Chart 1 C&A Mode KG: C&A in Cologne
Production
Competitive Positioning
Summary 3 C&A Mode KG: Competitive Position 2011
Internet Strategy
H&m Hennes & Mauritz BV & Co Kg in Apparel (germany)
Strategic Direction
Key Facts
Summary 4 H&M Hennes & Mauritz BV & Co KG: Key Facts
Summary 5 H&M Hennes & Mauritz BV & Co KG: Operational Indicators
Company Background
Chart 2 H&M Hennes & Mauritz BV & Co KG: H&M in Berlin
Production
Competitive Positioning
Summary 6 H&M Hennes & Mauritz BV & Co KG: Competitive Position 2011
Internet Strategy
Kik Textilien & Non-food GmbH in Apparel (germany)
Strategic Direction
Key Facts
Summary 7 KiK Textilien & Non-Food GmbH: Key Facts
Company Background
Chart 3 KiK Textilien & Non-Food GmbH: KiK in Cologne
Production
Competitive Positioning
Summary 8 KiK Textilien & Non-Food GmbH: Competitive Position 2011
Internet Strategy
Executive Summary
Slow Down of Economy Impacts Apparel Sales
All About Organic Cotton and Fair Trade Labels
Fashion-driving Retailers and Sportswear Manufacturers Achieve Best Results
Dynamic Growth of Internet Retailing
Limited Growth Potential Over the Forecast Period
Key Trends and Developments
Expansion of Foreign Apparel Specialists Intensifies Competitive Environment
Manufacturers Squeezed Due To Rising Cost and Demand for Promotions
Internet Retailing Provides Potential for Growth
Success of Outdoorwear Contributes To Positive Development of Sportswear
More and More Manufacturers Jump on the Bandwagon of Organic Cotton
Demographic Changes Impact Fashion Industries
Market Data
Table 12 Sales of Apparel by Category: Volume 2006-2011
Table 13 Sales of Apparel by Category: Value 2006-2011
Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 15 Sales of Apparel by Category: % Value Growth 2006-2011
Table 16 Apparel Company Shares 2007-2011
Table 17 Apparel Brand Shares 2008-2011
Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 22 Forecast Sales of Apparel by Category: Value 2011-2016
Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 9 Research Sources
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