Childrenswear in Hungary
Report description
Childrenswear declined by 2% in current value terms in 2011 to reach HuF38.5 billion. Volume sales declined by 3%; around 8.73 million pieces of childrenswear products were sold in 2011. At the beginning of the crisis, families saved money on parents’ clothing but kept their expenditure levels for children’s apparel. As the economic situation remained insecure throughout 2011, and in certain segments of society it even became worse, consumers started to reduce this part of their apparel...
Euromonitor International's Childrenswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Childrenswear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2006-2011
Table 2 Sales of Childrenswear by Category: Value 2006-2011
Table 3 Sales of Childrenswear by Category: % Volume Growth 2006-2011
Table 4 Sales of Childrenswear by Category: % Value Growth 2006-2011
Table 5 Childrenswear Company Shares 2007-2011
Table 6 Childrenswear Brand Shares 2008-2011
Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Childrenswear by Category: Volume 2011-2016
Table 9 Forecast Sales of Childrenswear by Category: Value 2011-2016
Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016
H&m Ruházati Kiskereskedelmi Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 1 H&M Ruházati Kiskereskedelmi Kft: Key Facts
Summary 2 H&M Ruházati Kiskereskedelmi Kft: Operational Indicators
Company Background
Chart 1 H&M Ruházati Kiskereskedelmi Kft: H&M in Budapest
Production
Competitive Positioning
Summary 3 H&M Ruházati Kiskereskedelmi Kft: Competitive Position 2011
Internet Strategy
Zara Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 4 Zara Magyarország Kft: Key Facts
Summary 5 Zara Magyarország Kft: Operational Indicators
Company Background
Chart 2 Zara Magyarország Kft: Zara in Budapest
Production
Competitive Positioning
Summary 6 Zara Magyarország Kft: Competitive Position 2011
Internet Strategy
Executive Summary
Weak Purchasing Power of Consumers
Competition From Second-hand Apparel Is Strenghtening
High-quality Assortment Is the Last Resort of Local Apparel Brands
Hypermarkets and Supermarkets Dominate
Players Expect Moderate Growth in 2012
Key Trends and Developments
Rejuvenation of Apparel Brands
Rising Costs and Weak Local Currency Lead To Growing Prices
Multibrand Sports Apparel Players Threaten the Position of Monobrand Stores
Online Used for Promotion-seeking and Price Comparison But Not for Shopping
Distribution Landscape in Change After the Crisis
Slowly Wakening Style- and Fashion-consciousness in Hungary
Market Data
Table 12 Sales of Apparel by Category: Volume 2006-2011
Table 13 Sales of Apparel by Category: Value 2006-2011
Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 15 Sales of Apparel by Category: % Value Growth 2006-2011
Table 16 Apparel Company Shares 2007-2011
Table 17 Apparel Brand Shares 2008-2011
Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 22 Forecast Sales of Apparel by Category: Value 2011-2016
Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 7 Research Sources
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