Clothing Retailing - Germany
Report description
The report includes an examination of the following:
background economic and demographic data
market sizes
regional retailing trends and issues
market drivers
consumer expenditure
consumer trends
leading pan-European retailers
domestic retailers
market forecasts
Table of contents
Report Scope
UK report: new for 2011
Technical notes
Definitions
Non specialists and non-store retailers
Market sizes
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010/11
Other abbreviations
Broader Market Environment
Population
Implications for clothing retailers
The economy
Implications for clothing retailers
Consumers
Implications for clothing retailers
Consumer Attitudes
Figure 3: Germany: Agreement with selected lifestyle statements, 2006-10
Who thinks what: the generational difference
Figure 4: Germany: Agreement with selected lifestyle statements, by age, 2010
Figure 5: Germany: Agreement with selected lifestyle statements, by age, 2010
Competitive Context
Key points
Consumer spending on clothing
Figure 6: Germany: Consumer spending on clothing and selected other goods, 2006-10
Figure 7: Spending on clothing as % of total households’ consumption expenditure in Germany, France, Italy and the UK, 2006-10
Consumer prices inflation
Channels of Distribution
Department stores/mixed goods retailers
Food retailers
Other
Figure 8: Germany: Estimated channels of distribution, 2011
Figure 9: Germany: Online shopping penetration, 2006-10
Sector Size and Forecast
Key points
The economy
Retail sales
Figure 10: Germany: Clothing specialists’ retail sales, 2006-11
Figure 11: Germany: Clothing specialists’ retail sales forecasts, 2011-16
Specialists’ sales and consumer spending
Figure 12: Clothing specialists’ retail sales (incl. VAT) relative to consumer spending on clothing, 2006-10
Outlet and enterprise data
Figure 13: Germany: Retail enterprises and outlets, 2006-09
Retail Competitor Analysis
Key points
A fragmenting market driven by the young
The middle market
The discounters
Young fashion
Figure 14: Germany: Leading clothing specialists, 2010/11
Market shares
Figure 15: Germany: Clothing specialists’ market shares, 2010/11
Internet usage
Figure 16: Germany: Clothing website visitors, July 2011
C&A Europe
Figure 17: C&A Europe: Sales as share of clothing retailers’ sales in Europe, 2006-10
Figure 18: C&A Germany: German sales as share of clothing specialists’ sales in Germany, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 19: C&A Europe: Group sales performance, 2006/07-2010/11
Figure 20: C&A Europe: Estimated sales by country, 2008/09-2010/11
Figure 21: C&A europe: Share of group sales, by country, 2006/07 and 2010/11
Store portfolio
Figure 22: C&A Europe: Outlet data, 2007-11
Figure 23: C&A Europe: Sales per outlet, selected territories, 2006/07-2010/11
Figure 24: C&A Europe: Fascia operated by C&A, April 2010 and February 2011
Retail offering
Figure 25: C&A Europe: Own brands, 2011
e-commerce and home shopping
Grupo Inditex
Figure 26: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 27: Grupo Inditex: Group financial performance, 2006/07-2010/11
Figure 28: Grupo Inditex: Sales growth, 2006/07-2010/11
Figure 29: Grupo Inditex: Estimated sales in key European markets, 2006/07-2010/11
Figure 30: Europe: Grupo Inditex: Sales by retail brand, 2006/07-2010/11
Store portfolio
Figure 31: Grupo Inditex: Outlet data, 2007-11
Figure 32: Grupo Inditex: Outlet numbers, by fascia, 2007-11
Figure 33: Grupo Inditex: Other outlet data, by fascia, 2010/11
Figure 34: Grupo Inditex: European stores by country and by fascia, 2010/11
Retail offering
e-commerce and home shopping
H&M Hennes & Mauritz
Figure 35: H&M Hennes & Mauritz: European sales as share of clothing specialists’ sales in Europe, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 36: H&M Hennes & Mauritz: Group financial performance, 2005/06-2009/10
First half 2010/11
Store portfolio
Figure 37: H&M Hennes & Mauritz: Outlet data, 2005/06-2009/10
Retail offering
e-commerce
Mango Group
Figure 38: Mango Spain: Spanish sales as share of all clothing specialists’ sales in Spain, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 39: Mango Group: Group sales performance, 2006-10
Figure 40: Mango: Estimated sales, by major markets, 2010
Store portfolio
Figure 41: Mango Group: Outlet data, 2006-10
Figure 42: Mango Group: Breakdown of stores in Europe, 2007-11
Retail offering
e-commerce and home shopping
Peek & Cloppenburg (Düsseldorf)
Figure 43: Peek & Cloppenburg (Düsseldorf): Sales as share of clothing specialists’ sales in Europe, 2006-10
Figure 44: Peek & Cloppenburg (Düsseldorf): Estimated German sales as share of clothing specialists’ sales in Germany, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 45: Peek & Cloppenburg (Düsseldorf): Group financial performance, 2006-10
Store portfolio
Figure 46: Peek & Cloppenburg (Düsseldorf): Outlet data, 2006-10
Figure 47: Peek & Cloppenburg (Düsseldorf): Outlets by country, 2006-11
Retail offering
e-commerce
Primark/Penneys
Figure 48: Primark: Sales as share of clothing specialists’ sales in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 49: Primark/Penneys: Financial performance, 2006-10
Store portfolio
Figure 50: Primark/Penneys: Outlet data, 2006-10
Figure 51: Primark/Penneys: Outlet numbers, by country, September 2011
Consumer profile
Figure 52: Primark shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 53: Primark shoppers in last six months, by region and ACORN group, July 2011
Retail offering
e-commerce
TJX Europe (TK Maxx)
Figure 54: TJX UK (TK Maxx): UK sales as share of clothing specialists’ sales in UK, 2006-10
Figure 55: TJX Europe: Sales as share of clothing specialists’ sales in Europe, 2006-10
Recent history
Financial performance
Figure 56: TJX Europe: Group financial performance, 2006/07-2010/11
Store portfolio
Figure 57: TJX Europe: Outlet data, 2006/07-2010/11
Figure 58: TJX Europe: Outlet data by country and format, January 2011
Consumer profile
Figure 59: TK Maxx (UK); shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 60: TK Maxx (UK) shoppers in last six months, by region and ACORN group, July 2011
Retail offering
e-commerce
Figure 61: TK Maxx UK online profile of unique visitors, three month average to July 2011
Appendix - Broader Market Environment
Population
Figure 62: Europe: Population, by age group, 2005
Figure 63: Europe: Population, by age group, 2010
Figure 64: Europe: Population, by age group, 2015
Figure 65: Europe: Population, by age group, 2020
GDP
Figure 66: Europe: GDP (current prices), 2010
Figure 67: Europe: GDP growth rates (current prices), 2001-Q2 2011 (Annual % change)
Figure 68: Europe: GDP growth rates (constant prices), 2001-Q2 2011 (annual % change)
Consumer spending
Figure 69: Europe: Households’ consumer spending (current prices), 2010
Figure 70: Europe: Households’ consumer spending growth rates (current prices), 2001-Q2 2011 (annual % change)
Figure 71: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q2 2011 (annual % change)
Consumer prices
Figure 72: Europe: Harmonised index of consumer prices, 2001-10 (Annual average rate of change (%))
Unemployment
Figure 73: Europe: Average rate of unemployment, 2001-10
Interest rates
Figure 74: Europe: Interest rates, 2005-Q2 2011
Consumer confidence
Figure 75: Europe: Consumer confidence, Sep 2010-Aug 2011
Appendix - TGI Europe
Figure 76: Agreement with selected lifestyle statements, by country, 2010
Germany
Figure 77: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 78: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 79: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 80: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 81: Agreement with selected lifestyle statements, by demographics, Germany, 2010





