GB Retail in the Regions| Eastern England

Verdict's retail in the regions series utilises data from the Local Data Company to profile 708 retail locations across the UK, as well as giving overviews of the comparative performance of the major regions. The 11 briefs cover east Midlands, eastern England, London, north-east England, north-west England, Scotland, south-east England, south-west England, Wales, west Midlands and Yorkshire.

• Define the most effective expansion strategy for your stores by discovering the most successful town centres within each region of the UK
  
• Understand yours and competitors customers better with economic profiles of each region, including population, unemployment and average weekly income
  
• Realise the potential each town centre holds for your new store openings by comparing each one in the easy to use databooks
  
• As a new entrant to the UK, discover the locations which will best suit your retail offer by understanding regional demographics
  

Low consumer confidence, increasing transport and raw material costs, and rising unemployment have put massive pressure on Great Britain and this will continue through 2012. Retailer casualties and squeezed disposable incomes have particularly impacted on vacancy rates.

As consumers continue to make more considered purchases, oversupply of retail space has become a bigger issue in some areas. The north-east has the third highest sq ft of retail space but also has the highest level of unemployment and lowest average weekly expenditure per person.

The east of England has moved from a position of lowest to third lowest in terms of unit vacancy rates in 2011, however it maintained its position as second lowest floorspace vacancy in GB. This highlights the impact reduced spending is having on smaller independent retailers in the area.

• How has my town or region performed against other areas?
  
• Identify opportunities for growth in new geographical areas through key factors such as weekly expenditure per person, churn rate and vacant units
  
• Use data to decide on opening of new stores and store closures
  

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Related research categories

By sector: General retail (in Retail)

By market: United Kingdom (in Europe)