Global Footwear Market: Athletic and non-Athletic Shoes, The

Chapter 1: Executive Summary

Scope of Report

Product Categories

Methodology

Global Footwear Market

Global Footwear Market Rises 2% Driven by Asia, Latin America

Figure 1-1: Global Footwear Retail Market, 2004-2008 (in billions $)

Unit Volume Declines Globally

Figure 1-2: Global Footwear Retail Market Unit Volume, 2004-2008 (in millions of pairs)

U.S. Footwear Retail Market

U.S. Footwear Market Flat

Figure 1-3: U.S. Footwear Retail Market and Percent of Global Footwear Market, 2004-2008 (in billions $)

U.S. Unit Volume Declines

Figure 1-4: U.S. Footwear Apparent Consumption by Volume and Percent of Global Footwear Market, 2004-2008 (in millions of pairs)

Imports Dominate U.S. Market

Figure 1-5: Share U.S. Footwear Import Volume by Top 10 Countries of Origin, 2008 (%)

U.S. Footwear Sales by Consumer Group & Major Product Category

Figure 1-6: Share of U.S. Footwear Retail Sales by Consumer Group and Major Product Category, 2008 (%)

Global Footwear Market Forecast

Global Footwear Market to Reach $238 Billion by 2013

Figure 1-7: Global Footwear Retail Market Forecast, 2008-2013 (in billions $).9

Global Unit Volume Consumption to Reach 12.1 Billion Pairs

Figure 1-8: Global Footwear Retail Market Unit Volume Forecast, 2008-2013 (in millions of pairs)

U.S. Footwear Market

U.S. Footwear Market to Suffer from Thriftier Consumer Habits

Figure 1-9: U.S. Footwear Retail Market Forecast, 2008-2013 (in billions $)

Unit Volume Declines Globally

Figure 1-10: U.S. Footwear Retail Market Unit Volume Forecast, 2008-2013 (in millions of pairs)

Footwear Retail Sales by Major Channels

Figure 1-11: Share of U.S. Footwear Sales by Major Channel, 2008 (%)

Competitive Landscape

Footwear Market Highly Fragmented

Table 1-1: Selected Footwear Marketers with Footwear Sales Greater Than $1 Billion, 2004-2008 (in millions $)

Marketplace and Consumer Trends

Down Economy Means Thriftier Consumer

Fashion and Footwear Industries Feeling the Pinch

Figure 1-12: Quarterly Clothing and Clothing Accessory Store Sales, 1992-Q1, 2009 (in billions $)

Consumer Footwear Expenditures

Kids Footwear Has Three Protections

Company Ethics and Added Values Important to Consumers

Counterfeiting, a Dangerous Business

Industry Hopes to See End Depression-Era Tax

Style and Innovation Trends: Personalized Footwear

Comfort versus Style: Footwear No longer Easily Categorized

Technology Offers Good Shoes and Good Health

Aggressive Designs Versus Staid Style

Marketing Outreach

Recession Time to Engage Loyal Consumers

Integration Important as Media Preferences Shift

Jimmy Choo Out of The Shoe Box Thinking

Virtual Marketing and Etail Make Most of Recession Dollars

All the Simplicity of Email

Make Use of Alternative Advertising Media

The Puma Past Masher

Behavioral Targeting in Diverse Consumer Market

Word-of-Mouth Increasingly Important

Social Networking to Play Big Part in WOM

Don’t Forget the Human Touch

Product Placement Opportunities Abound

Nike Active in Broadcast Placement

Reliance on Sports Icons Shifting More to Celebrity

Payless and Summer Rayne Oakes Go Green

Footwear Consumer

Men’s Athletic Footwear Penetration Levels Highest at 20%

Table 1-2: Total Consumer Penetration Levels for Men’s Footwear Bought in the Past 12 Months, 2004-2009 (%)

Women’s Non-Athletic Footwear Penetration Levels Highest at 23%

Table 1-3: Consumer Penetration Levels for Women’s Footwear Bought in the Past 12 Months, 2004-2009 (%)

For Footwear, Consumers Shop Wal-Mart Most

Table 1-4: Consumer Penetration Levels for Stores Shopped Most Often for Shoes, by Women, Men and Total Population, 2006-2008 (%)

Chapter 2: The Market

Scope of Report

Product Categories

Methodology

Global Footwear Market

Global Footwear Market Rises 2% Driven by Asia, Latin America

European Growth Tempers

U.S. Drags the Global Market Down

Figure 2-1: Global Footwear Retail Market, 2004-2008 (in billions $)

Global Five-Year Growth at 6%

Table 2-1: Global Footwear Retail Market and Year-over-Year Percentage Change, 2004-2008 (in millions $)

Unit Volume Declines Globally

Figure 2-2: Global Footwear Retail Market Unit Volume, 2004-2008 (in millions of pairs)

Table 2-2: Global Footwear Retail Market Unit Volume and Year-over-Year Percentage Change, 2004-2008 (in millions of pairs)

U.S. Footwear Retail Market

U.S. Footwear Market Flat

Figure 2-3: U.S. Footwear Retail Market and Percent of Global Footwear Market, 2004-2008 (in billions $)

U.S. Market Losing Global Dominance

Table 2-3: U.S. Footwear Retail Market and Year-over-Year Percentage Change, 2004-2008 (in millions $)

U.S. Unit Volume Declines

Figure 2-4: U.S. Footwear Apparent Consumption by Volume and Percent of Global Footwear Market, 2004-2008 (in millions of pairs)

Table 2-4: U.S. Footwear Apparent Consumption by Volume and Year-over-Year Percentage Change, 2004-2008 (in millions of pairs)

Imports Dominate U.S. Market

Figure 2-5: U.S. Footwear Import Volume and Percent of Apparent Consumption, 2004-2008 (in millions of pairs)

Table 2-5: U.S. Footwear Import Volume and Year-over-Year Percentage Change, 2004-2008 (in millions of pairs)

China Imports Declining

Is Vietnam the New China for U.S. Imports?

Table 2-6: U.S. Footwear Import Volume by Top 10 Countries of Origin, 2004-2008 (in millions of pairs)

Figure 2-6: U.S. Footwear Import Volume Shares, by Top 10 Countries of Origin, 2008 (%)

U.S. Footwear Sales by Consumer Group: Women, Men, Kids

Table 2-7: U.S. Footwear Retail Market by Consumer Group, Women, Men, Kids, 2004-2008 (in millions $)

Figure 2-7: Share of U.S. Footwear Retail Market by Consumer Group, 2008 (%)

U.S. Footwear Sales by Major Product Category

Table 2-8: U.S. Footwear Retail Market by Major Product Category, 2004-2008 (in millions $)

Figure 2-8: Share of U.S. Footwear Retail Market by Major Product Category, 2008 (%)

U.S. Footwear Sales by Consumer Group & Major Product Category

Women’s, Children’s Athletic Footwear Strong

Men’s, Children’s Non-Athletic Decline

Table 2-9: U.S. Footwear Retail Market by Consumer & Major Product Type, 2004-2008 (in millions $)

Women’s Non-Athletic, Men’s Athletic Growth Stable

Figure 2-9: Share of U.S. Footwear Retail Sales by Consumer Group and Major Product Category, 2008 (%)

Global Footwear Market Forecast

Global Footwear Market to Reach $238 Billion by 2013

Figure 2-10: Global Footwear Retail Market Forecast, 2008-2013 (in billions $)

Global Growth at Annual Rate of 4%

Table 2-10: Global Footwear Retail Market and Year-over-Year Percentage Change, 2008-2013 (in millions $)

Global Unit Volume Consumption to Reach 12.1 Billion Pairs

Figure 2-11: Global Footwear Retail Market Unit Volume Forecast, 2008-2013 (in millions of pairs)

Table 2-11: Global Footwear Retail Market Unit Volume Forecast and Year-over-Year Percentage Change, 2008-2013 (in millions of pairs)

U.S. Footwear Market

U.S. Footwear Market to Suffer from Thriftier Consumer Habits

Figure 2-12: U.S. Footwear Retail Market Forecast, 2008-2013 (in billions $)

U.S. Global Market Share to Drop Two Points by 2013

Overall Growth Estimated at 1% Annually to Reach $48.4 Billion

Table 2-12: U.S. Footwear Retail Market Forecast and Year-over-Year Percentage Change, 2004-2008 (in millions $)

Segments to Show Similar Growth

Table 2-13: U.S. Footwear Retail Market Forecast by Consumer Group & Major Product Category, 2008-2013 (in millions $)

Unit Volume Declines Globally

Figure 2-13: U.S. Footwear Retail Market Unit Volume Forecast, 2008-2013 (in millions of pairs)

Table 2-14: U.S. Footwear Retail Market Unit Volume Forecast and Year-over-Year Percentage Change, 2004-2008 (in millions of pairs)

Chapter 3: Retail & Distribution

Overview

Footwear Distribution Method and Class

Method: Wholesale or Direct

Class: Authorized or Mass

Footwear Retail Channels Overview

Shoe Stores

Discount Shoe Stores

Sporting Goods and Athletic Shoe Stores

General Merchandise: Mass Discounters

General Merchandise: Department Stores and National Chains

Apparel: Specialty Apparel Stores

Apparel: Off-Pricers

Non-Store Retail: Catalog

Non-Store Retail: The Internet

Footwear Retail Sales by Major Channels

Shoe Stores Remain the Medium of Choice

Table 3-1: U.S. Footwear Retail Market by Major Channel, 2004-2008 (in millions $)

General Merchandise Stores Still Second, but Struggling

Apparel Stores Less of a Force

Sporting Goods Stores on the Rise

Catalogs Tried and True, Internet Still on Trial

Zappos.com Gets in Step

Figure 3-1: Share of U.S. Footwear Sales by Major Channel, 2008 (%)

Footwear as a Percent of Retailer Sales by Channel

Table 3-2: U.S. Footwear Retail Sales as a Percent of Selected Retail Channel Sales, 2004-2008 (%)

Retail Channels and Stores by Consumer Preference

Footwear Consumers Prefer to Shop at Specialty Apparel Stores

Figure 3-2: Consumer Penetration Levels for Type of Retail Shopped Most Often for Shoes, by Adult Users, 2008 (%)

Wal-Mart, Payless Still Top Choice for Consumers

Kohl’s Hopes Celebrity Will Kick Sales Up a Notch

Economy Hard on Off-Pricers Too

And from Behind Comes Famous Footwear

Table 3-3: Consumer Penetration Levels for Stores Shopped Most Often for Shoes, by Adult Users, 2006-2008 (%)

Chapter 4: Competitive Landscape

Overview

Footwear Market Highly Fragmented

Nike the Global Leader

Adidas at Number 2

Other Top Competitors: Puma, Asics, New Balance, C&J Clark

Table 4-1: Selected Footwear Marketers with Footwear Sales Greater Than $1.0 Billion, 2004-2008 (in millions $)

Athletic Footwear Market More Concentrated at Top

Niche Athletic Sales Lower but Offerings Diverse

Nike Leads U.S. Footwear Market with Double-Digit Share

Followed By Adidas, Jones Apparel in Single Digits

Privately Held Companies Share Considerable

Table 4-2: Selected Global Footwear Marketers with U.S. Sales, 2004-2008 (in millions $)

Figure 4-1: Share of U.S. Footwear Wholesale Market by Selected Company, 2008 (%)

Consolidation and Strategic Acquisitions All but Stopped

Nike on the Prowl?

Skechers Diggin’ in Its Heelys

LaCrosse Footwear, Inc. Expands with Sustainable Acquisition

Selected Company Profiles

Nike, Inc.

Overview

Performance

Figure 4-2: Nike, Inc. Total Net Sales, 2005-2009 (in millions $)

Table 4-3: Nike, Inc. Total Net Sales and Year-over-Year Percentage Change, 2005-2009 (in millions $)

Sales by Product Category

Figure 4-3: Share of Nike, Inc. Total Net Sales by Product Category, 2009 (%)

Sales by Geographic Region

Figure 4-4: Share of Nike, Inc. Total Net Sales by Geographic Region, 2009 (%)

Footwear Sales Solid Despite Economy

Figure 4-5: Nike, Inc. Footwear Net Sales and Percent of Total Net Sales, 2005-2009 (in millions $)

Table 4-4: Nike, Inc. Total Net Sales and Year-over-Year Percentage Change, 2005-2009 (in millions $)

Cole Haan, Converse and Other Sales Did Suffer

Figure 4-6: Nike, Inc. Net Sales of Cole Haan, Converse & Other Products and Percent of Total Net Sales, 2005-2009 (in millions $)

Table 4-5: Nike, Inc. Total Net Sales and Year-over-Year Percentage Change, 2005-2009 (in millions $)

Brand Portfolio

Table 4-6: Nike Brand Portfolio

Timeline of Significant Events

Table 4-7: Nike Timeline of Significant Events

Under Armour, Inc.

Overview

Performance

Figure 4-7: Under Armour, Inc. Total Net Sales, 2004-2008 (in millions $)

Table 4-8: Under Armour, Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)

Sales by Product Category

Figure 4-8: Share of Under Armour, Inc. Total Net Sales by Product Category, 2008 (%)

Sales by Geographic Region

Figure 4-9: Share of Under Armour, Inc. Total Net Sales by Geographic Region, 2008 (%)

Footwear Sales See Astounding Incremental Growth

Figure 4-10: Under Armour, Inc. Footwear Net Sales and Percent of Total Net Sales, 2004-2008 (in millions $)

Table 4-9: Under Armour, Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)

Product Portfolio

Table 4-10: Under Armour Footwear Product Portfolio

Timeline of Significant Events

Table 4-11: Under Armour Timeline of Significant Events

Skechers, USA Inc.

Overview

Performance

Figure 4-11: Skechers USA, Inc. Total Net Sales, 2004-2008 (in millions $)

Table 4-12: Skechers USA, Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)

Sales by Channel

Figure 4-12: Share of Skechers USA, Inc. Total Net Sales by Channel, 2008 (%)

Sales by Geographic Region

Figure 4-13: Share of Skechers USA, Inc. Total Net Sales by Geographic Region, 2008 (%)

Product Portfolio

Table 4-13: Skechers USA Footwear Product Portfolio

Table 4-14: Skechers USA Licensed Footwear Product Portfolio

Timeline of Significant Events

Table 4-15: Skechers USA Timeline of Significant Events

Jones Apparel Group

Overview

Performance

Figure 4-14: Jones Apparel Group Total Net Sales, 2004-2008 (in millions $)

Table 4-16: Jones Apparel Group Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)

Sales by Channel

Figure 4-15: Share of Jones Apparel Group Total Net Sales by Channel, 2008 (%)

Sales by Geographic Region

Figure 4-16: Share of Jones Apparel Group Total Net Sales by Geographic Region, 2008 (%)

Footwear Sales

Figure 4-17: Jones Apparel Group Footwear & Accessories Net Sales and Percent of Total Net Sales, 2004-2008 (in millions $))

Table 4-17: Jones Apparel Group Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)

Brand & Product Portfolio

Table 4-18: Jones Apparel Group Footwear Product Portfolio

Timeline of Significant Events

Table 4-19: Jones Apparel Group Timeline of Significant Events

Deckers Outdoor Corporation

Overview

Performance

Figure 4-18: Deckers Outdoor Total Net Sales, 2004-2008 (in millions $)

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