Global market review of performance outdoor apparel – forecasts to 2016
Report description
Market overview
Beginning with a market overview, the report defines what is performance outdoor apparel. Comparisons between performance outdoor apparel, performance sports apparel, and sportswear are provided, together with global market values of each, from 2004 to 2016. Regional market data is also provided for World, North America, Europe and Rest of world.
The sports and recreational uses of performance outdoor apparel
This chapter explores the various sports criteria and how performance outdoor apparel integrates within the overall apparel sector. Here, just-style ranks the most popular activities for outdoor performancewear worldwide. A matrix is provided that aligns apparel product categories with each sports/activity.
Performance outdoor apparel product category percentage retail value and volume share estimates are provided.
Outdoor apparel life cycles and performance characteristics
Product life cycle theory is explored in this chapter and applied to performance outdoor apparel. Performance characteristics and innovations are discussed by activity type.
Business approaches to "cold, hot, wet and windy"
One way of looking at approaches to these product-related elements, is to consider the manner in which retailers and branded companies attempt to pre-guess the questions that consumers may ask about their outdoor performance apparel. In this chapter, just-style has reviewed a number of frequently asked questions and compiled them into a typical company marketing statement, using the question and answer format.
Retailer and brand market positions in performance outdoor apparel
This chapter discusses the market positioning of performance outdoor apparel including niche marketing. The niches identified and profiled include: at-home outdoors, cold, heat, wet, breathability, warmth, colour fastness, fibre characterisitics, and one all-purpose solutions.
Companies profiled include Jack Wolfskin, Columbia, Helly Hansen and PrimaLoft, Patagonia, The North Face.
The chapter also looks at brands, trademarks and intellectual property.
Construction, fabrics, fibres and finishes
A limited number of sewing construction elements feature again and again in the catalogues of all the best known performance outdoor apparel brands and retailers. These are all discussed and analysed in this chapter, with case studies and thoughts on general likely trends for the future.
This chapter includes exclusive interviews with Howard, Merrell and Partners (who manage the public relations of Cordura for Invista), FiberVisions, The North Face, and Huntsman Textile Effects.
Retail trends in performance outdoor apparel
This chapter summarises some of the interesting areas of outdoor apparel retailing and includes an interview with Jack Wolfskin.
The report offers conclusions on outdoor apparel retailing and brands' likely future.
Table of contents
The market for performance apparel in general
Performance apparel within active sportswear
Total sports apparel
Active sports apparel
Performance outdoor within performance for sports and active sportswear
Historic growth of the performance apparel market 2004-2010
Future growth of the performance apparel market, 2010-2016
Performance apparel as protectivewear
Performance apparel as garments, fabrics, fibres and finishes
Chapter 2 The sports and recreational uses of performance outdoor apparel
Participation in sports and outdoor recreational activities
The ispo sports communities, and brand product activity segmentation
Sports and recreation activities, general apparel matrix
Other retailers and brands product categories
Sports and recreation activities, performance outdoor apparel matrix
Performance outdoor apparel product category percentage value and volume share estimates
Chapter 3 Outdoor apparel life cycles and performance characteristics
Product life cycle theory
Life cycle theory in performance apparel
Life cycle theory in performance outdoor apparel
Performance in the cold, climbing, skiing, skating
Columbia
Performance in the heat, motor racing, cycling, running
Performance in the wet, sailing, canoeing
Chapter 4 Business approaches to cold, hot, wet and windy
The wide ranging approach
Frequently asked questions (FAQs)
Chapter 5 Retailer and brand market positions in performance outdoor apparel
Niche marketing in performance outdoor apparel
Jack Wolfskin
Columbia
Helly Hansen and PrimaLoft
Patagonia
The North Face
Brands, trademarks and intellectual property
Chapter 6 Construction, fabrics, fibres and finishes
Construction
Fabrics
Gore-Tex
Fibres
Invista
Cocona
Coolvisions
Finishes
Schoeller
Huntsman
Chapter 7 Retail trends in performance outdoor apparel
Go Outdoors and Blacks
Jack Wolfskin
Chapter 8 Conclusion on retailers and brands in performance outdoor apparel
List of tables
Table 1: Top 10 outdoor activities
Table 2: Performance outdoor apparel market, trend line, 2004-2016 (US$bn)
Table 3: Performance outdoor apparel market, historic growth, 2004-2010 (US$bn and %)
Table 4: Performance outdoor apparel market, future growth, 2010-2016 (US$bn and %)
Table 5: Regional performance outdoor apparel markets, historic growth 2004-2010 (US$bn and %)
Table 6: Regional performance outdoor apparel markets, future growth 2010-2016 (US$bn and %)
Table 7: Product characteristics/activities in major US brands' websites
Table 8: Sports and recreation activities, performance outdoor apparel product category matrix
Table 9: The Elements
Table 10: Value and volume estimate of performance outdoor apparel by product category (m garments, US$ and %)
Related research categories
By sector: Apparel and clothing, Outerwear, Sports and performancewear, Technical (in Material), Fabric (in Textiles, fabric & yarn), Textiles (in Textiles, fabric & yarn)
By market: Global
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