Internet Retailing in Germany
Report description
Internet retailing continued to grow in 2011, reaching €17.6 billion. Even though in per capita terms the amount spent per person on internet purchases increased by 15%, and internet retailing widened its consumer base, the level of confidentiality and security for online payment remained an important concern amongst German consumers.
Euromonitor International's Internet Retailing in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Internet Retailing, DIY and Gardening Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Housewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Toys and Games Internet Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Internet Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2006-2011
Table 2 Internet Retailing by Category: % Value Growth 2006-2011
Table 3 Internet Retailing Company Shares by Value 2007-2011
Table 4 Internet Retailing Brand Shares by Value 2008-2011
Table 5 Internet Retailing Forecasts by Category: Value 2011-2016
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2011-2016
Amazon.de GmbH in Retailing (germany)
Strategic Direction
Key Facts
Summary 1 Amazon.de GmbH: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Amazon.de GmbH: Private Label Portfolio
Competitive Positioning
Summary 3 Amazon.de GmbH: Competitive Position 2011
Ikea Deutschland Verkaufs GmbH & Co in Retailing (germany)
Strategic Direction
Key Facts
Summary 4 Ikea Deutschland Verkaufs GmbH & Co: Key Facts
Summary 5 Ikea Deutschland Verkaufs GmbH & Co: Operational Indicators
Internet Strategy
Summary 6 Ikea Deutschland Verkaufs GmbH & Co: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 7 Ikea Deutschland Verkaufs GmbH & Co: Private Label Portfolio
Competitive Positioning
Summary 8 Ikea Deutschland Verkaufs GmbH & Co: Competitive Position 2011
Otto GmbH & Co Kg in Retailing (germany)
Strategic Direction
Key Facts
Summary 9 Otto GmbH & Co KG: Key Facts
Internet Strategy
Company Background
Private Label
Summary 10 Otto GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 11 Otto GmbH & Co KG: Competitive Position 2011
Zalando GmbH in Retailing (germany)
Strategic Direction
Key Facts
Summary 12 Zalando GmbH: Key Facts
Internet Strategy
Company Background
Private Label
Summary 13 Zalando GmbH: Private Label Portfolio
Competitive Positioning
Summary 14 Zalando GmbH: Competitive Position 2011
Executive Summary
Retailing Continues To Benefit From Increasing Consumer Confidence
Non-store Retailing Outperforms Store-based Retailing in 2011
Non-grocery Retailers Shows More Dynamism Than Grocery Retailers in 2011
Local Grocery Chains Maintain Their Leading Positions
Stagnation Expected for Retailing in the Forecast Period
Key Trends and Developments
Continued Favourable Economic Conditions in Germany in 2011
Government Regulation and Its Impact on Retailing
Private Label Has A Strong Influence on Retailing in Germany
Demographic Changes Continue To Influence Purchasing Habits in Germany
Internet Retailing: the Most Dynamic Non-store Retailing Channel in Germany
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 15 Sales in Non-store Retailing by Category: Value 2006-2011
Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 17 Retailing Company Shares: % Value 2007-2011
Table 18 Retailing Brand Shares: % Value 2008-2011
Table 19 Store-Based Retailing Company Shares: % Value 2007-2011
Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 23 Non-store Retailing Company Shares: % Value 2007-2011
Table 24 Non-store Retailing Brand Shares: % Value 2008-2011
Table 25 Forecast Sales in Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Table 33 Cash and Carry: Sales Value 2006-2011
Table 34 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011
Table 35 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011
Definitions
Summary 15 Research Sources
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