Jeans in China
Report description
In China, retail value sales of men’s jeans totalled RMB30.5 billion in 2011, compared to the corresponding figure of RMB27.2 billion seen by women’s jeans. The general impression was that players attached more importance to developing men’s jeans, particularly from the perspective of advertising, as male consumers tend to buy more jeans than females.
Euromonitor International's Jeans in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Jeans market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Jeans by Price Platform 2011
Table 1 Sales of Jeans: Volume 2006-2011
Table 2 Sales of Jeans: Value 2006-2011
Table 3 Sales of Jeans: % Volume Growth 2006-2011
Table 4 Sales of Jeans: % Value Growth 2006-2011
Table 5 Sales of Men's Jeans: Volume 2006-2011
Table 6 Sales of Men's Jeans: Value 2006-2011
Table 7 Sales of Men's Jeans: % Volume Growth 2006-2011
Table 8 Sales of Men's Jeans: % Value Growth 2006-2011
Table 9 Sales of Women's Jeans: Volume 2006-2011
Table 10 Sales of Women's Jeans: Value 2006-2011
Table 11 Sales of Women's Jeans: % Volume Growth 2006-2011
Table 12 Sales of Women's Jeans: % Value Growth 2006-2011
Table 13 Jeans Company Shares 2007-2011
Table 14 Jeans Brand Shares 2008-2011
Table 15 Forecast Sales of Jeans: Volume 2011-2016
Table 16 Forecast Sales of Jeans: Value 2011-2016
Table 17 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 18 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 19 Forecast Sales of Men's Jeans: Volume 2011-2016
Table 20 Forecast Sales of Men's Jeans: Value 2011-2016
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2011-2016
Table 23 Forecast Sales of Women's Jeans: Volume 2011-2016
Table 24 Forecast Sales of Women's Jeans: Value 2011-2016
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2011-2016
Bestseller Fashion Group (tianjin) Co Ltd in Apparel (china)
Strategic Direction
Key Facts
Summary 2 Bestseller Fashion Group (TianJin) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bestseller Fashion Group (TianJin) Co Ltd: Competitive Position 2011
Internet Strategy
H&m Hennes & Mauritz Ab in Apparel (china)
Strategic Direction
Key Facts
Summary 4 H&M Hennes & Mauritz AB: Key Facts
Company Background
Chart 1 H&M Hennes & Mauritz AB: H&M in Guangzhou
Production
Competitive Positioning
Summary 5 H&M Hennes & Mauritz AB: Competitive Position 2011
Internet Strategy
Levi Strauss Asia Pacific Co Ltd in Apparel (china)
Strategic Direction
Key Facts
Summary 6 Levi Strauss Asia Pacific Co Ltd: Key Facts
Company Background
Chart 2 Levi Strauss Asia Pacific Co Ltd: Levi's in Guangzhou
Production
Competitive Positioning
Summary 7 Levi Strauss Asia Pacific Co Ltd: Competitive Position 2011
Internet Strategy
Metersbonwe Group in Apparel (china)
Strategic Direction
Key Facts
Summary 8 Metersbonwe Group: Key Facts
Summary 9 Metersbonwe Group: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Metersbonwe Group: Competitive Position 2011
Internet Strategy
Executive Summary
Strong Economic Growth Stimulates Apparel Sales
Increasing Price Pressure Leads To Higher Retail Value Sales Growth
International Apparel Players Keen on China
Internet Retailing Becomes A Cheaper Choice
Healthy Growth Projected Over the Forecast Period
Key Trends and Developments
Dynamic Economic Growth Underpins Apparel Sales
Multinational Players Expedite Expansion
Prices Surge Due To Inflation
Internet Retailing Sees Dynamic Development
International Sportswear Players Lead Domestics
Fashion Conscious Parents Drive Sales of Childrenswear and Children's Footwear
Market Data
Table 27 Sales of Apparel by Category: Volume 2006-2011
Table 28 Sales of Apparel by Category: Value 2006-2011
Table 29 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 30 Sales of Apparel by Category: % Value Growth 2006-2011
Table 31 Apparel Company Shares 2007-2011
Table 32 Apparel Brand Shares 2008-2011
Table 33 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 35 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 36 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 37 Forecast Sales of Apparel by Category: Value 2011-2016
Table 38 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 39 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 11 Research Sources
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