Jeans in Germany
Report description
Chino trousers in various colours came highly into vogue and affected jeans sales considerably. Whereas sales of men’s jeans remained relatively stable, sales of women’s jeans experienced a strong decline. This is because women are much more driven by fashion trends. In addition to that, women’s jeans are not only in competition with trousers, but also skirts and dresses. Sales of women’s jeans, for example, still suffered from the on-going trend of leggings which are combined with skirts or...
Euromonitor International's Jeans in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Jeans market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Jeans by Price Platform 2011
Table 1 Sales of Jeans: Volume 2006-2011
Table 2 Sales of Jeans: Value 2006-2011
Table 3 Sales of Jeans: % Volume Growth 2006-2011
Table 4 Sales of Jeans: % Value Growth 2006-2011
Table 5 Sales of Men's Jeans: Volume 2006-2011
Table 6 Sales of Men's Jeans: Value 2006-2011
Table 7 Sales of Men's Jeans: % Volume Growth 2006-2011
Table 8 Sales of Men's Jeans: % Value Growth 2006-2011
Table 9 Sales of Women's Jeans: Volume 2006-2011
Table 10 Sales of Women's Jeans: Value 2006-2011
Table 11 Sales of Women's Jeans: % Volume Growth 2006-2011
Table 12 Sales of Women's Jeans: % Value Growth 2006-2011
Table 13 Jeans Company Shares 2007-2011
Table 14 Jeans Brand Shares 2008-2011
Table 15 Forecast Sales of Jeans: Volume 2011-2016
Table 16 Forecast Sales of Jeans: Value 2011-2016
Table 17 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 18 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 19 Forecast Sales of Men's Jeans: Volume 2011-2016
Table 20 Forecast Sales of Men's Jeans: Value 2011-2016
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2011-2016
Table 23 Forecast Sales of Women's Jeans: Volume 2011-2016
Table 24 Forecast Sales of Women's Jeans: Value 2011-2016
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2011-2016
C&a Mode Kg in Apparel (germany)
Strategic Direction
Key Facts
Summary 2 C&A Mode KG: Key Facts
Summary 3 C&A Mode KG: Operational Indicators
Company Background
Chart 1 C&A Mode KG: C&A in Cologne
Production
Competitive Positioning
Summary 4 C&A Mode KG: Competitive Position 2011
Internet Strategy
H&m Hennes & Mauritz BV & Co Kg in Apparel (germany)
Strategic Direction
Key Facts
Summary 5 H&M Hennes & Mauritz BV & Co KG: Key Facts
Summary 6 H&M Hennes & Mauritz BV & Co KG: Operational Indicators
Company Background
Chart 2 H&M Hennes & Mauritz BV & Co KG: H&M in Berlin
Production
Competitive Positioning
Summary 7 H&M Hennes & Mauritz BV & Co KG: Competitive Position 2011
Internet Strategy
Kik Textilien & Non-food GmbH in Apparel (germany)
Strategic Direction
Key Facts
Summary 8 KiK Textilien & Non-Food GmbH: Key Facts
Company Background
Chart 3 KiK Textilien & Non-Food GmbH: KiK in Cologne
Production
Competitive Positioning
Summary 9 KiK Textilien & Non-Food GmbH: Competitive Position 2011
Internet Strategy
Levi Strauss Germany GmbH in Apparel (germany)
Strategic Direction
Key Facts
Summary 10 Levi Strauss Germany GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Levi Strauss Germany GmbH: Competitive Position 2011
Internet Strategy
Executive Summary
Slow Down of Economy Impacts Apparel Sales
All About Organic Cotton and Fair Trade Labels
Fashion-driving Retailers and Sportswear Manufacturers Achieve Best Results
Dynamic Growth of Internet Retailing
Limited Growth Potential Over the Forecast Period
Key Trends and Developments
Expansion of Foreign Apparel Specialists Intensifies Competitive Environment
Manufacturers Squeezed Due To Rising Cost and Demand for Promotions
Internet Retailing Provides Potential for Growth
Success of Outdoorwear Contributes To Positive Development of Sportswear
More and More Manufacturers Jump on the Bandwagon of Organic Cotton
Demographic Changes Impact Fashion Industries
Market Data
Table 27 Sales of Apparel by Category: Volume 2006-2011
Table 28 Sales of Apparel by Category: Value 2006-2011
Table 29 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 30 Sales of Apparel by Category: % Value Growth 2006-2011
Table 31 Apparel Company Shares 2007-2011
Table 32 Apparel Brand Shares 2008-2011
Table 33 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 35 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 36 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 37 Forecast Sales of Apparel by Category: Value 2011-2016
Table 38 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 39 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Sources
Summary 12 Research Sources
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