Jeans in Hungary
Report description
According to apparel players, there are around 3 million people in Hungary who potentially need a pair of jeans and who can also afford this. This is the potential customer pool for jeans with a reasonable cash flow, which is basically the Hungarian population excluding toddlers and babies, the unemployed and pensioners with low purchasing power and little inclination to buy new apparel.
Euromonitor International's Jeans in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Jeans market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Jeans by Price Platform 2011
Table 1 Sales of Jeans: Volume 2006-2011
Table 2 Sales of Jeans: Value 2006-2011
Table 3 Sales of Jeans: % Volume Growth 2006-2011
Table 4 Sales of Jeans: % Value Growth 2006-2011
Table 5 Sales of Men's Jeans: Volume 2006-2011
Table 6 Sales of Men's Jeans: Value 2006-2011
Table 7 Sales of Men's Jeans: % Volume Growth 2006-2011
Table 8 Sales of Men's Jeans: % Value Growth 2006-2011
Table 9 Sales of Women's Jeans: Volume 2006-2011
Table 10 Sales of Women's Jeans: Value 2006-2011
Table 11 Sales of Women's Jeans: % Volume Growth 2006-2011
Table 12 Sales of Women's Jeans: % Value Growth 2006-2011
Table 13 Jeans Company Shares 2007-2011
Table 14 Jeans Brand Shares 2008-2011
Table 15 Forecast Sales of Jeans: Volume 2011-2016
Table 16 Forecast Sales of Jeans: Value 2011-2016
Table 17 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 18 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 19 Forecast Sales of Men's Jeans: Volume 2011-2016
Table 20 Forecast Sales of Men's Jeans: Value 2011-2016
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2011-2016
Table 23 Forecast Sales of Women's Jeans: Volume 2011-2016
Table 24 Forecast Sales of Women's Jeans: Value 2011-2016
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2011-2016
H&m Ruházati Kiskereskedelmi Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 2 H&M Ruházati Kiskereskedelmi Kft: Key Facts
Summary 3 H&M Ruházati Kiskereskedelmi Kft: Operational Indicators
Company Background
Chart 1 H&M Ruházati Kiskereskedelmi Kft: H&M in Budapest
Production
Competitive Positioning
Summary 4 H&M Ruházati Kiskereskedelmi Kft: Competitive Position 2011
Internet Strategy
Levi Strauss Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 5 Levi Strauss Magyarország Kft: Key Facts
Summary 6 Levi Strauss Magyarország Kft: Operational Indicators
Company Background
Chart 2 Levi Strauss Magyarország Kft: Levi's in Budapest
Production
Summary 7 Levi Strauss Magyarország Kft: Production Statistics 2009
Competitive Positioning
Summary 8 Levi Strauss Magyarország Kft: Competitive Position 2011
Internet Strategy
Saxoo London International Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 9 Saxoo London International Kft: Key Facts
Summary 10 Saxoo London International Kft: Operational Indicators
Company Background
Production
Summary 11 Saxoo London International Kft: Production Statistics 2011
Competitive Positioning
Summary 12 Saxoo London International Kft: Competitive Position 2011
Internet Strategy
Zara Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 13 Zara Magyarország Kft: Key Facts
Summary 14 Zara Magyarország Kft: Operational Indicators
Company Background
Chart 3 Zara Magyarország Kft: Zara in Budapest
Production
Competitive Positioning
Summary 15 Zara Magyarország Kft: Competitive Position 2011
Internet Strategy
Executive Summary
Weak Purchasing Power of Consumers
Competition From Second-hand Apparel Is Strenghtening
High-quality Assortment Is the Last Resort of Local Apparel Brands
Hypermarkets and Supermarkets Dominate
Players Expect Moderate Growth in 2012
Key Trends and Developments
Rejuvenation of Apparel Brands
Rising Costs and Weak Local Currency Lead To Growing Prices
Multibrand Sports Apparel Players Threaten the Position of Monobrand Stores
Online Used for Promotion-seeking and Price Comparison But Not for Shopping
Distribution Landscape in Change After the Crisis
Slowly Wakening Style- and Fashion-consciousness in Hungary
Market Data
Table 27 Sales of Apparel by Category: Volume 2006-2011
Table 28 Sales of Apparel by Category: Value 2006-2011
Table 29 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 30 Sales of Apparel by Category: % Value Growth 2006-2011
Table 31 Apparel Company Shares 2007-2011
Table 32 Apparel Brand Shares 2008-2011
Table 33 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 35 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 36 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 37 Forecast Sales of Apparel by Category: Value 2011-2016
Table 38 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 39 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 16 Research Sources
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