Jeans in Norway
Report description
2011 brought changes in the behaviour of Norwegian consumers. More of them started to look for quality, and turned to looking for perfect fitting jeans, so price was no longer the main factor in the decision-making process. In jeans in Norway, perfect fit became the highest ranked feature, and some consumers visited specialist jeans retailers in order to find a suitable pair of jeans, and were willing to pay more to achieve satisfaction. This trend led to a positive performance in higher-price...
Euromonitor International's Jeans in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Jeans market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Jeans by Price Platform 2011
Table 1 Sales of Jeans: Volume 2006-2011
Table 2 Sales of Jeans: Value 2006-2011
Table 3 Sales of Jeans: % Volume Growth 2006-2011
Table 4 Sales of Jeans: % Value Growth 2006-2011
Table 5 Sales of Men's Jeans: Volume 2006-2011
Table 6 Sales of Men's Jeans: Value 2006-2011
Table 7 Sales of Men's Jeans: % Volume Growth 2006-2011
Table 8 Sales of Men's Jeans: % Value Growth 2006-2011
Table 9 Sales of Women's Jeans: Volume 2006-2011
Table 10 Sales of Women's Jeans: Value 2006-2011
Table 11 Sales of Women's Jeans: % Volume Growth 2006-2011
Table 12 Sales of Women's Jeans: % Value Growth 2006-2011
Table 13 Jeans Company Shares 2007-2011
Table 14 Jeans Brand Shares 2008-2011
Table 15 Forecast Sales of Jeans: Volume 2011-2016
Table 16 Forecast Sales of Jeans: Value 2011-2016
Table 17 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 18 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 19 Forecast Sales of Men's Jeans: Volume 2011-2016
Table 20 Forecast Sales of Men's Jeans: Value 2011-2016
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2011-2016
Table 23 Forecast Sales of Women's Jeans: Volume 2011-2016
Table 24 Forecast Sales of Women's Jeans: Value 2011-2016
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2011-2016
H&m Hennes & Mauritz As in Apparel (norway)
Strategic Direction
Key Facts
Summary 2 H&M Hennes & Mauritz AS: Key Facts
Summary 3 H&M Hennes & Mauritz AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 H&M Hennes & Mauritz AS: Competitive Position 2011
Internet Strategy
Helly-hansen As in Apparel (norway)
Strategic Direction
Key Facts
Summary 5 Helly Hansen AS: Key Facts
Summary 6 Helly Hansen AS: Operational Indicators
Company Background
Chart 1 Helly Hansen AS: Helly Hansen in Oslo
Production
Competitive Positioning
Summary 7 Helly Hansen AS: Competitive Position 2011
Internet Strategy
Kappahl As in Apparel (norway)
Strategic Direction
Key Facts
Summary 8 KappAhl AS: Key Facts
Summary 9 KappAhl AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 KappAhl AS: Competitive Position 2011
Internet Strategy
Levi Strauss Norway As in Apparel (norway)
Strategic Direction
Key Facts
Summary 11 Levi Strauss Norway AS: Key Facts
Summary 12 Levi Strauss Norway AS: Operational Indicators
Company Background
Chart 2 Levi Strauss Norway AS / Varner-Gruppen AS: Levi's in Oslo
Production
Competitive Positioning
Summary 13 Levi Strauss Norway AS: Competitive Position 2011
Internet Strategy
Zara Norge As in Apparel (norway)
Strategic Direction
Key Facts
Summary 14 Zara Norge AS: Key Facts
Summary 15 Zara Norge AS: Operational Indicators
Company Background
Chart 3 Zara Norge AS: Zara in Oslo
Production
Competitive Positioning
Table 27 Summary3 Zara Norge AS: Competitive Position 2011
Internet Strategy
Executive Summary
the Recovery of the Apparel Market in Norway Is Strong
Norwegians Are Willing To Pay More for Higher Quality
Buying A Well-known Brand Means Making A Right Choice
Internet Retailing Shows Growth in 2011
Unit Price Increases Are Recorded in Autumn 2011
Key Trends and Developments
Price Wars Come To An End
Discounting Is No Longer Enough
Outdoor Sports Drive Sales of Apparel in Norway
Internet Retailing Experiences Stable Growth
Consumers Are Looking for Quality, and Are Willing To Pay More
Market Data
Table 28 Sales of Apparel by Category: Volume 2006-2011
Table 29 Sales of Apparel by Category: Value 2006-2011
Table 30 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 31 Sales of Apparel by Category: % Value Growth 2006-2011
Table 32 Apparel Company Shares 2007-2011
Table 33 Apparel Brand Shares 2008-2011
Table 34 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 35 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 36 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 37 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 38 Forecast Sales of Apparel by Category: Value 2011-2016
Table 39 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 40 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 16 Research Sources
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