JJB Sports Footwear | Customer Insight

Published: May 2012

Publisher: Verdict

Product ref: 142628

Pages: 68

Format: PDF

Delivery: By product vendor

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Price: $ 4495.00

Report description

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty

  • Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration
  • Understand which strategies are most effective at driving customer loyalty in footwear and justify your own business investments
  • Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities

A comprehensive analysis of a retailer's customer profile

  • How has the profile of the consumers shopping at the footwear retailer changed over the past year and what has caused this?
  • What drives consumers to shop for footwear at the retailer? What makes them disloyal?
  • How many other stores do your shoppers use for footwear and what stores are these? Will these be a threat going forward?

Table of contents

AT A GLANCE SUMMARY
•JJB Sports footwear
SHARE OF SHOPPERS
•JJB Sports share of shopper by demographics
•JJB Sports share of shopper by TV region
•JJB Sports penetration of shopper by household characteristics
•JJB Sports share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
•JJB Sports conversion of visitors to main user by demographics and region
•JJB Sports conversion of visitors to main user by household characteristics
•Non-converting customers
PROFILE OF SHOPPERS
•JJB Sports profile of shoppers by television region
•JJB Sports profile of shoppers by household characteristics
•JJB Sports profile of shoppers by other characteristics and ACORN classification
LOYALTY
•JJB Sports loyalty of main users by demographics and region
•JJB Sports loyalty of main users by household characteristics
•JJB Sports basic drivers of loyalty and disloyalty
•JJB Sports detailed drivers of loyalty
COMPETITION
•Cross sector competitor dynamics
APPENDIX
•Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
•Further reading
•Ask the analyst
•Global Retail FreeView
•Verdict consulting
•Disclaimer
TABLES
•Table: Key performance indicators for JJB Sports in footwear
•Table: JJB Sports changes in visitor share (%) 2008–12
•Table: JJB Sports changes in main user share (%) 2008–12
•Table: Visitor and main user penetration of ACORN classification (%) 2012
•Table: JJB Sports changes in conversion rate (%) 2008–12
•Table: JJB Sports changes in non-conversion rate (%) 2008–12
•Table: Main stores non-converters use instead of JJB Sports 2012
•Table: JJB Sports visitor and main user profiles by ACORN classification (%) 2012
•Table: JJB Sports changes in loyalty (%) 2008–12
•Table: JJB Sports changes in disloyalty (%) 2008–12
•Table: JJB Sports drivers of loyalty 2008–12
•Table: JJB Sports drivers of disloyalty 2008–12
•Table: JJB Sports detailed drivers of loyalty 2012
•Table: Cross sector matrix shopping 2012
•Table: Other retailers used 2012
•Table: Sample sizes by sector 2012
FIGURES
•Figure: Visitor share 2008–12
•Figure: Main user share 2008–12
•Figure: Visitor share by demographic group 2012
•Figure: Main user share by demographic group 2012
•Figure: JJB Sports visitor share by television region 2012
•Figure: JJB Sports main user share by television region 2012
•Figure: JJB Sports visitor and main user share by household tenure 2012
•Figure: JJB Sports visitor and main user share by number of people in household 2011
•Figure: JJB Sports visitor and main user share by children in household 2012
•Figure: JJB Sports visitor and main user share by number of cars in household 2012
•Figure: JJB Sports visitor and main user share by working status 2012
•Figure: JJB Sports visitor and main user share by marital status 2012
•Figure: Conversion rates 2008–12
•Figure: Conversion rates by demographic group 2012
•Figure: JJB Sports conversion rates by region 2012
•Figure: JJB Sports conversion rates by household tenure 2012
•Figure: JJB Sports conversion rates by number of people in household 2012
•Figure: JJB Sports conversion rates by children in household 2012
•Figure: JJB Sports conversion rates by number of cars in household 2012
•Figure: JJB Sports non-conversion rates 2008–12
•Figure: JJB Sports non-conversion rates by demographic group 2012
•Figure: Demographic profile of non-converting JJB Sports visitors 2012
•Figure: Regional profile of non-converting JJB Sports visitors 2012
•Figure: JJB Sports visitor profile by demographic group 2012
•Figure: JJB Sports main user profile by demographic group 2012
•Figure: JJB Sports visitor profile by region 2012
•Figure: JJB Sports main user profile by region 2012
•Figure: JJB Sports visitor and main user profile by household tenure 2012
•Figure: JJB Sports visitor and main user profile by number of people in household 2012
•Figure: JJB Sports visitor and main user profile by children in household 2012
•Figure: JJB Sports visitor and main user profile by number of cars in household 2012
•Figure: JJB Sports visitor and main user profile by working status 2012
•Figure: JJB Sports visitor and main user profile by marital status 2012
•Figure: Loyalty 2008–12
•Figure: JJB Sports disloyalty 2012
•Figure: Loyalty by demographic group 2012
•Figure: JJB Sports loyalty by region 2012
•Figure: JJB Sports loyalty by household tenure 2012
•Figure: JJB Sports loyalty by number of people in household 2012
•Figure: JJB Sports loyalty by children in household 2012
•Figure: JJB Sports loyalty by number of cars in household 2012
•Figure: JJB Sports – other footwear stores used
•Figure: Preference stores 2012
•Figure: Sectors shopped 2012

Price: $ 4495.00

Related research categories

By company: JJB Sports Plc