Labels NEW US industry forecasts for 2015 & 2020
Report description
This study analyzes the label industry in the United States. In the context of this report, a label is defined as any material adhered to an object to indicate contents, pricing, ownership, directions, destinations, ratings or other information. Decorative decalcomanias (decals) and stickers are also included.
Excluded from the study are:
• adhesive notes (e.g., 3M’s popular POST-IT notes)
• cloth and woven labels (e.g., garment labels)
• decorative pressure sensitive tapes
• graphic films
• electronic article surveillance (EAS) tags (although the labels used in conjunction with EAS tags are covered)
• label/form combinations
• labels printed directly onto containers without the use of an intervening substrate
• postage stamps issued by the US Postal Service (however, blank labels for postage meters are included)
• tags
• unprinted shrink neckbands
Labels are evaluated by application method (pressure sensitive, glueapplied, stretch sleeve and heat-shrink, thermal transfer, in-mold, and other), by stock material (paper, plastic and other), by printing technology (flexographic, lithographic, screen, letterpress, digital, gravure and variable information), and by function (primary, secondary, industrial, decorative, mailing and shipping, and other).
Historical data for 2000, 2005 and 2010 and forecasts to 2015 and 2020 are provided for label shipments and sales in current dollars (including inflation). Volume data (in square meters) is also provided in the aggregate. Raw materials (e.g., paper, plastic films, adhesives, inks and other) used in the production of labels are also discussed and quantified (in pounds). Throughout the study, demand and shipments of labels are related to various indicators for comparative purposes and to facilitate further analysis. The macroeconomic indicators used in this study were obtained from The Freedonia Group Consensus Forecasts dated April 2011. The term sales is defined as shipments plus imports minus exports, and is therefore synonymous with demand and apparent consumption. The terms “pressure sensitive,” “PSA” and “selfadhesive”; “plastic” and “filmic”; and “glue-applied” and “wet glued” are used interchangeably in the study. Tabular details may not add to totals due to independent rounding. Ratios are rounded to the nearest significant digit. Dollar values cited for the industry are at the basic manufacturer’s level for finished labels, and include the value of label stock as well as the value added by printing, cutting and other converting and finishing operations (except those performed captively by the end user).
Excluded from the study are:
• adhesive notes (e.g., 3M’s popular POST-IT notes)
• cloth and woven labels (e.g., garment labels)
• decorative pressure sensitive tapes
• graphic films
• electronic article surveillance (EAS) tags (although the labels used in conjunction with EAS tags are covered)
• label/form combinations
• labels printed directly onto containers without the use of an intervening substrate
• postage stamps issued by the US Postal Service (however, blank labels for postage meters are included)
• tags
• unprinted shrink neckbands
Labels are evaluated by application method (pressure sensitive, glueapplied, stretch sleeve and heat-shrink, thermal transfer, in-mold, and other), by stock material (paper, plastic and other), by printing technology (flexographic, lithographic, screen, letterpress, digital, gravure and variable information), and by function (primary, secondary, industrial, decorative, mailing and shipping, and other).
Historical data for 2000, 2005 and 2010 and forecasts to 2015 and 2020 are provided for label shipments and sales in current dollars (including inflation). Volume data (in square meters) is also provided in the aggregate. Raw materials (e.g., paper, plastic films, adhesives, inks and other) used in the production of labels are also discussed and quantified (in pounds). Throughout the study, demand and shipments of labels are related to various indicators for comparative purposes and to facilitate further analysis. The macroeconomic indicators used in this study were obtained from The Freedonia Group Consensus Forecasts dated April 2011. The term sales is defined as shipments plus imports minus exports, and is therefore synonymous with demand and apparent consumption. The terms “pressure sensitive,” “PSA” and “selfadhesive”; “plastic” and “filmic”; and “glue-applied” and “wet glued” are used interchangeably in the study. Tabular details may not add to totals due to independent rounding. Ratios are rounded to the nearest significant digit. Dollar values cited for the industry are at the basic manufacturer’s level for finished labels, and include the value of label stock as well as the value added by printing, cutting and other converting and finishing operations (except those performed captively by the end user).
Table of contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
Macroeconomic Outlook
Demographic Outlook
Consumer Income & Spending
Manufacturing Outlook
Retail Sales
Business Establishments
Packaging Trends
Packaging Outlook
Paper
Plastic
Metal
Glass & Wood
Labeling Trends
Mailing & Shipping Trends
USPS Outlook
Automation Technologies
Historical Market Trends
Pricing Trends
Regulatory Issues
Environmental Considerations
World Markets
US Foreign Trade
III. TECHNOLOGICAL TRENDS
General
Barcoding Trends
Growth Factors
Applications
Packaging & Retail
Mailing & Shipping
Manufacturing & Distribution
Other Applications
Smart Labeling
Technologies & Suppliers
Applications
Competitive Profile
Competitive Technologies
Direct Printing
Electronic Shelf Labeling
IV. RAW MATERIALS
General
Paper
Types
Producers
Plastic Films
Polypropylene
Polyvinyl Chloride
Other Resins
Adhesives
Inks
Types
Technologies
Other
V. APPLICATION METHODS
General
Pressure Sensitive
Attributes
Materials
Applications
Producers
Glue-Applied
Attributes
Materials
Applications
Producers
Stretch Sleeve & Heat-Shrink
Stretch Sleeves
Attributes
Materials
Applications
Producers
Heat-Shrinks
Types
Materials
Applications
Producers
Thermal Transfer
Attributes
Applications
Producers
In-Mold
Attributes
Materials
Applications
Producers
Other Adhesive
Non-Shrink Wraparound
Heat-Seal
Gummed
VI. STOCK MATERIALS
General
Paper
Types
Application Methods
Plastic
Types
Application Methods
Other
VII. PRINTING TECHNOLOGIES
General
Flexography
Characteristics & Technologies
Applications
Lithography
Characteristics & Technologies
Applications
Screen
Characteristics & Technologies
Applications
Letterpress
Characteristics & Technologies
Applications
Digital
Characteristics & Technologies
Applications
Gravure
Characteristics & Technologies
Applications
Variable Information Printing
VIII. FUNCTIONS
General
Primary Packaging Labels
Food Processing
Applications
Label Types
Beverages
Nonalcoholic Beverages
Alcoholic Beverages
Cosmetics & Toiletries
Applications
Label Types
Pharmaceuticals
Regulatory Factors
Label Types
Other Primary Packaging
Secondary Labels
Retail
Other Secondary
Industrial Labels
Motor Vehicles
Other Industrial
Decorative Labels
Mailing & Shipping Labels
Other Labels
IX. INDUSTRY STRUCTURE
General
Market Share
Label Stock Producers
Label Printers & Converters
Competitive Strategies
Cost Considerations
Mergers & Acquisitions
Cooperative Agreements
Manufacturing
Marketing
Distribution
Company Profiles
Acucote Incorporated
Alcan Packaging Food Americas, see Bemis
Amcor Limited
Applied Extrusion Technologies Incorporated
Arizona Chemical Company
Avery Dennison Corporation
BAL, see Illinois Tool Works
Bemis Company Incorporated
Brady Corporation
Cameo Crafts, see YORK Label
CCL Industries Incorporated
Cenveo Incorporated
Collotype Digital, see Multi-Color
Diagraph Marking and Coding Group, see Illinois Tool
Works
Donnelley (RR) & Sons Company
Dow Chemical Company
Dow Industries, see Smyth Companies
Electrocal/Polymark, see Illinois Tool Works
Epsen Hillmer Graphics Company
Exxon Mobil Corporation
FLEXcon Corporation
Fort Dearborn Company
Fuji Seal International Incorporated
Gilbreth Packaging Solutions, see Cenveo
Graphic Packaging Holding Company
Green Bay Packaging Incorporated
Illinois Tool Works Incorporated
Intermec Incorporated
International Paper Company
Lintec Corporation
Loparex BV
Menasha Corporation
Miami Systems, see Staples
Morgan Adhesives, see Bemis
MPI Label Systems
Multi-Color Corporation
Nashua, see Cenveo
Nordenia International AG
Precision Dynamics Corporation
Reynolds Group Holdings Limited
Ritrama SpA
Scholle Corporation
Smyth Companies Incorporated
Southern Atlantic Label, see YORK Label
Spear USA
Spinnaker Coating LLC
St. John Companies, see Precision Dynamics
Standard Register Company
Staples Incorporated
Stora Enso Oyj
3M Company
Thunder Press, see CCL Industries
UPM-Kymmene Corporation
Vacumet, see Scholle
WS Packaging Group Incorporated
YORK Label
Zebra Technologies Corporation
Other Companies Mentioned in the Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators
2 Population & Households
3 Personal Consumption Expenditures
4 Manufacturers’ Shipments
5 Retail Sales
6 Business Establishments
7 Packaging Supply & Demand
8 US Postal Service Mail Revenues & Pieces of Mail Handled
9 Label Sales, 2000-2010
10 US Foreign Trade in Labels
SECTION IV -- RAW MATERIALS
1 Raw Material Use in Labels
SECTION V -- APPLICATION METHODS
1 Label Sales & Shipments by Application Method
2 Pressure Sensitive Label Shipments by Material
3 Glue-Applied Label Shipments by Material
4 Stretch Sleeve & Heat-Shrink Label Shipmentsby Type & Material
5 Thermal Transfer Label Shipments by Material
6 In-Mold Label Shipments by Material & Molding Process
7 Other Adhesive Label Shipments by Material
SECTION VI -- STOCK MATERIALS
1 Label Shipments by Stock Material
2 Paper Label Shipments by Type
3 Paper Label Shipments by Application Method
4 Plastic Label Shipments by Application Method
5 Other Label Shipments by Application Method
SECTION VII -- PRINTING TECHNOLOGIES
1 Label Shipments by Printing Technology
2 Flexographic Label Shipments by Type
3 Lithographic Label Shipments by Type
4 Screen Printed Label Shipments by Type
5 Letterpress Label Shipments by Type
6 Digital Label Shipments by Type
7 Gravure Label Shipments by Type
SECTION VIII -- FUNCTIONS
1 Label Demand by Function
2 Primary Packaging Label Demand by Market
3 Food Processing Label Demand
4 Beverage Label Demand
5 Cosmetic & Toiletry Label Demand
6 Pharmaceutical Label Demand
7 Other Primary Packaging Label Demand
8 Secondary Label Demand by Market
9 Retail Label Demand
10 Other Secondary Label Demand
11 Industrial Label Demand by Market
12 Decorative Label Demand
13 Mailing & Shipping Label Demand
14 Other Label Demand
SECTION IX -- INDUSTRY STRUCTURE
1 US Label Sales by Company, 2010
2 Selected Acquisitions & Divestitures
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Label Sales, 2000-2010
2 Label Pricing, 2000-2020
3 World Label Demand, 2010
SECTION V -- APPLICATION METHODS
1 Label Shipments by Application Method, 2010
SECTION VII -- PRINTING TECHNOLOGIES
1 Label Shipments by Printing Technology, 2010
SECTION VIII -- FUNCTIONS
1 Label Demand by Function, 2010
SECTION IX -- INDUSTRY STRUCTURE
1 US Label Stock Market Share, 2010
2 US Finished Label Market Share, 2010
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
Macroeconomic Outlook
Demographic Outlook
Consumer Income & Spending
Manufacturing Outlook
Retail Sales
Business Establishments
Packaging Trends
Packaging Outlook
Paper
Plastic
Metal
Glass & Wood
Labeling Trends
Mailing & Shipping Trends
USPS Outlook
Automation Technologies
Historical Market Trends
Pricing Trends
Regulatory Issues
Environmental Considerations
World Markets
US Foreign Trade
III. TECHNOLOGICAL TRENDS
General
Barcoding Trends
Growth Factors
Applications
Packaging & Retail
Mailing & Shipping
Manufacturing & Distribution
Other Applications
Smart Labeling
Technologies & Suppliers
Applications
Competitive Profile
Competitive Technologies
Direct Printing
Electronic Shelf Labeling
IV. RAW MATERIALS
General
Paper
Types
Producers
Plastic Films
Polypropylene
Polyvinyl Chloride
Other Resins
Adhesives
Inks
Types
Technologies
Other
V. APPLICATION METHODS
General
Pressure Sensitive
Attributes
Materials
Applications
Producers
Glue-Applied
Attributes
Materials
Applications
Producers
Stretch Sleeve & Heat-Shrink
Stretch Sleeves
Attributes
Materials
Applications
Producers
Heat-Shrinks
Types
Materials
Applications
Producers
Thermal Transfer
Attributes
Applications
Producers
In-Mold
Attributes
Materials
Applications
Producers
Other Adhesive
Non-Shrink Wraparound
Heat-Seal
Gummed
VI. STOCK MATERIALS
General
Paper
Types
Application Methods
Plastic
Types
Application Methods
Other
VII. PRINTING TECHNOLOGIES
General
Flexography
Characteristics & Technologies
Applications
Lithography
Characteristics & Technologies
Applications
Screen
Characteristics & Technologies
Applications
Letterpress
Characteristics & Technologies
Applications
Digital
Characteristics & Technologies
Applications
Gravure
Characteristics & Technologies
Applications
Variable Information Printing
VIII. FUNCTIONS
General
Primary Packaging Labels
Food Processing
Applications
Label Types
Beverages
Nonalcoholic Beverages
Alcoholic Beverages
Cosmetics & Toiletries
Applications
Label Types
Pharmaceuticals
Regulatory Factors
Label Types
Other Primary Packaging
Secondary Labels
Retail
Other Secondary
Industrial Labels
Motor Vehicles
Other Industrial
Decorative Labels
Mailing & Shipping Labels
Other Labels
IX. INDUSTRY STRUCTURE
General
Market Share
Label Stock Producers
Label Printers & Converters
Competitive Strategies
Cost Considerations
Mergers & Acquisitions
Cooperative Agreements
Manufacturing
Marketing
Distribution
Company Profiles
Acucote Incorporated
Alcan Packaging Food Americas, see Bemis
Amcor Limited
Applied Extrusion Technologies Incorporated
Arizona Chemical Company
Avery Dennison Corporation
BAL, see Illinois Tool Works
Bemis Company Incorporated
Brady Corporation
Cameo Crafts, see YORK Label
CCL Industries Incorporated
Cenveo Incorporated
Collotype Digital, see Multi-Color
Diagraph Marking and Coding Group, see Illinois Tool
Works
Donnelley (RR) & Sons Company
Dow Chemical Company
Dow Industries, see Smyth Companies
Electrocal/Polymark, see Illinois Tool Works
Epsen Hillmer Graphics Company
Exxon Mobil Corporation
FLEXcon Corporation
Fort Dearborn Company
Fuji Seal International Incorporated
Gilbreth Packaging Solutions, see Cenveo
Graphic Packaging Holding Company
Green Bay Packaging Incorporated
Illinois Tool Works Incorporated
Intermec Incorporated
International Paper Company
Lintec Corporation
Loparex BV
Menasha Corporation
Miami Systems, see Staples
Morgan Adhesives, see Bemis
MPI Label Systems
Multi-Color Corporation
Nashua, see Cenveo
Nordenia International AG
Precision Dynamics Corporation
Reynolds Group Holdings Limited
Ritrama SpA
Scholle Corporation
Smyth Companies Incorporated
Southern Atlantic Label, see YORK Label
Spear USA
Spinnaker Coating LLC
St. John Companies, see Precision Dynamics
Standard Register Company
Staples Incorporated
Stora Enso Oyj
3M Company
Thunder Press, see CCL Industries
UPM-Kymmene Corporation
Vacumet, see Scholle
WS Packaging Group Incorporated
YORK Label
Zebra Technologies Corporation
Other Companies Mentioned in the Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators
2 Population & Households
3 Personal Consumption Expenditures
4 Manufacturers’ Shipments
5 Retail Sales
6 Business Establishments
7 Packaging Supply & Demand
8 US Postal Service Mail Revenues & Pieces of Mail Handled
9 Label Sales, 2000-2010
10 US Foreign Trade in Labels
SECTION IV -- RAW MATERIALS
1 Raw Material Use in Labels
SECTION V -- APPLICATION METHODS
1 Label Sales & Shipments by Application Method
2 Pressure Sensitive Label Shipments by Material
3 Glue-Applied Label Shipments by Material
4 Stretch Sleeve & Heat-Shrink Label Shipmentsby Type & Material
5 Thermal Transfer Label Shipments by Material
6 In-Mold Label Shipments by Material & Molding Process
7 Other Adhesive Label Shipments by Material
SECTION VI -- STOCK MATERIALS
1 Label Shipments by Stock Material
2 Paper Label Shipments by Type
3 Paper Label Shipments by Application Method
4 Plastic Label Shipments by Application Method
5 Other Label Shipments by Application Method
SECTION VII -- PRINTING TECHNOLOGIES
1 Label Shipments by Printing Technology
2 Flexographic Label Shipments by Type
3 Lithographic Label Shipments by Type
4 Screen Printed Label Shipments by Type
5 Letterpress Label Shipments by Type
6 Digital Label Shipments by Type
7 Gravure Label Shipments by Type
SECTION VIII -- FUNCTIONS
1 Label Demand by Function
2 Primary Packaging Label Demand by Market
3 Food Processing Label Demand
4 Beverage Label Demand
5 Cosmetic & Toiletry Label Demand
6 Pharmaceutical Label Demand
7 Other Primary Packaging Label Demand
8 Secondary Label Demand by Market
9 Retail Label Demand
10 Other Secondary Label Demand
11 Industrial Label Demand by Market
12 Decorative Label Demand
13 Mailing & Shipping Label Demand
14 Other Label Demand
SECTION IX -- INDUSTRY STRUCTURE
1 US Label Sales by Company, 2010
2 Selected Acquisitions & Divestitures
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Label Sales, 2000-2010
2 Label Pricing, 2000-2020
3 World Label Demand, 2010
SECTION V -- APPLICATION METHODS
1 Label Shipments by Application Method, 2010
SECTION VII -- PRINTING TECHNOLOGIES
1 Label Shipments by Printing Technology, 2010
SECTION VIII -- FUNCTIONS
1 Label Demand by Function, 2010
SECTION IX -- INDUSTRY STRUCTURE
1 US Label Stock Market Share, 2010
2 US Finished Label Market Share, 2010
Related research categories
By market: United States (in North America)





