Marks & Spencer Footwear | Customer Insight

Published: May 2012

Publisher: Verdict

Product ref: 139681

Pages: 68

Format: PDF

Delivery: By product vendor

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Price: $ 400.00

Report description

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty

  • Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration
  • Understand which strategies are most effective at driving customer loyalty in footwear and justify your own business investments
  • Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities

A comprehensive analysis of a retailer's customer profile

  • How has the profile of the consumers shopping at the footwear retailer changed over the past year and what has caused this?
  • What drives consumers to shop for footwear at the retailer? What makes them disloyal?
  • How many other stores do your shoppers use for footwear and what stores are these? Will these be a threat going forward?

Table of contents

AT A GLANCE SUMMARY
•Marks & Spencer footwear

SHARE OF SHOPPERS
•Marks & Spencer share of shopper by demographics
•Marks & Spencer share of shopper by TV region
•Marks & Spencer penetration of shopper by household characteristics
•Marks & Spencer share of shoppers by other characteristics and ACORN classification

CONVERSION AND NON-CONVERSION
•Marks & Spencer conversion of visitors to main user by demographics and region
•Marks & Spencer conversion of visitors to main user by household characteristics
•Non-converting customers

PROFILE OF SHOPPERS
•Marks & Spencer profile of shoppers by television region
•Marks & Spencer profile of shoppers by household characteristics
•Marks & Spencer profile of shoppers by other characteristics and ACORN classification

LOYALTY
•Marks & Spencer loyalty of main users by demographics and region
•Marks & Spencer loyalty of main users by household characteristics
•Marks & Spencer basic drivers of loyalty and disloyalty
•Marks & Spencer detailed drivers of loyalty

COMPETITION
•Cross sector competitor dynamics

APPENDIX
•Methodology
?The selection of parliamentary constituencies
?The selection of enumeration districts
?The selection of respondents
?Post survey weighting
•Further reading
•Ask the analyst
•Verdict consulting
•Disclaimer

TABLES
•Table: Key performance indicators for Marks & Spencer in footwear
•Table: Marks & Spencer changes in visitor share (%) 2008–12
•Table: Marks & Spencer changes in main user share (%) 2008–12
•Table: Visitor and main user penetration of ACORN classification (%)
•Table: Marks & Spencer changes in conversion rate (%) 2008–12
•Table: Marks & Spencer changes in non-conversion rate (%) 2008–12
•Table: Main stores non-converters use instead of Marks & Spencer
•Table: Marks & Spencer visitor and main user profiles by ACORN classification (%)
•Table: Marks & Spencer changes in loyalty (%) 2008–12
•Table: Marks & Spencer changes in disloyalty (%) 2008–12
•Table: Marks & Spencer drivers of loyalty 2008–12
•Table: Marks & Spencer drivers of disloyalty 2008–12
•Table: Marks & Spencer detailed drivers of loyalty
•Table: Cross sector matrix shopping
•Table: Other retailers used
•Table: Sample sizes by sector

FIGURES
•Figure: Visitor share 2008–12
•Figure: Main user share 2008–12
•Figure: Visitor share by demographic group
•Figure: Main user share by demographic group
•Figure: Marks & Spencer visitor share by television region
•Figure: Marks & Spencer main user share by television region
•Figure: Marks & Spencer visitor and main user share by household tenure
•Figure: Marks & Spencer visitor and main user share by number of people in household
•Figure: Marks & Spencer visitor and main user share by children in household
•Figure: Marks & Spencer visitor and main user share by number of cars in household
•Figure: Marks & Spencer visitor and main user share by working status
•Figure: Marks & Spencer visitor and main user share by marital status
•Figure: Conversion rates 2008–12
•Figure: Conversion rates by demographic group
•Figure: Marks & Spencer conversion rates by region
•Figure: Marks & Spencer conversion rates by household tenure
•Figure: Marks & Spencer conversion rates by number of people in household
•Figure: Marks & Spencer conversion rates by children in household
•Figure: Marks & Spencer conversion rates by number of cars in household
•Figure: Marks & Spencer non-conversion rates 2008–12
•Figure: Marks & Spencer non-conversion rates by demographic group
•Figure: Demographic profile of non-converting Marks & Spencer visitors
•Figure: Regional profile of non-converting Marks & Spencer visitors
•Figure: Marks & Spencer visitor profile by demographic group
•Figure: Marks & Spencer main user profile by demographic group
•Figure: Marks & Spencer visitor profile by region
•Figure: Marks & Spencer main user profile by region
•Figure: Marks & Spencer visitor and main user profile by household tenure
•Figure: Marks & Spencer visitor and main user profile by number of people in household
•Figure: Marks & Spencer visitor and main user profile by children in household
•Figure: Marks & Spencer visitor and main user profile by number of cars in household
•Figure: Marks & Spencer visitor and main user profile by working status
•Figure: Marks & Spencer visitor and main user profile by marital status
•Figure: Loyalty 2008–12
•Figure: Marks & Spencer disloyalty
•Figure: Loyalty by demographic group
•Figure: Marks & Spencer loyalty by region
•Figure: Marks & Spencer loyalty by household tenure
•Figure: Marks & Spencer loyalty by number of people in household
•Figure: Marks & Spencer loyalty by children in household
•Figure: Marks & Spencer loyalty by number of cars in household
•Figure: Marks & Spencer – other footwear stores used
•Figure: Preference stores
•Figure: Sectors shopped

Price: $ 400.00

Related research categories

By company: Marks & Spencer