Men's Outerwear in Austria
Report description
As sportswear was gaining in importance at home, and even made it into casual business attire, men’s outerwear grew by 1% in current value terms and by 2% in volume terms in 2011. This was because men started to adapt their wardrobes, adding sportswear, which could be considered lounge or business casualwear, with the blurring of styles. Whilst this was the same direction as for women’s outerwear, men’s outerwear grew at a slower pace, as men, on average, keep the same wardrobe for a longer...
Euromonitor International's Men's Outerwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Men's Outerwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Outerwear: Volume 2006-2011
Table 2 Sales of Men's Outerwear: Value 2006-2011
Table 3 Sales of Men's Outerwear: % Volume Growth 2006-2011
Table 4 Sales of Men's Outerwear: % Value Growth 2006-2011
Table 5 Men's Outerwear Company Shares 2007-2011
Table 6 Men's Outerwear Brand Shares 2008-2011
Table 7 Sales of Men's Outerwear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Men's Outerwear: Volume 2011-2016
Table 9 Forecast Sales of Men's Outerwear: Value 2011-2016
Table 10 Forecast Sales of Men's Outerwear: % Volume Growth 2011-2016
Table 11 Forecast Sales of Men's Outerwear: % Value Growth 2011-2016
Table 12 Apparel Size Chart for Men: H&M
Table 13 Apparel Size Chart for Men: Adler
Table 14 Apparel Size Chart for Men: Zara
Fussl Modestraße Mayr GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 1 Fussl Modestraße Mayr GmbH: Key Facts
Summary 2 Fussl Modestraße Mayr GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Fussl Modestraße Mayr GmbH: Competitive Position 2011
Internet Strategy
Hennes & Mauritz (h&m) GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 4 Hennes & Mauritz (H&M) GmbH: Key Facts
Summary 5 Hennes & Mauritz (H&M) GmbH: Operational Indicators (Austria)
Company Background
Chart 1 Hennes & Mauritz (H&M) GmbH: H&M in Vienna
Production
Competitive Positioning
Summary 6 Hennes & Mauritz (H&M) GmbH: Competitive Position 2011
Internet Strategy
Levi Strauss & Co (europe) Lsema in Apparel (austria)
Strategic Direction
Key Facts
Summary 7 Levi Strauss & Co (Europe) LSEMA: Key Facts
Summary 8 Levi Strauss & Co (Europe) LSEMA: Operational Indicators Europe
Company Background
Production
Competitive Positioning
Summary 9 Levi Strauss & Co (Europe) LSEMA: Competitive Position 2011
Internet Strategy
Palmers Textil AG in Apparel (austria)
Strategic Direction
Key Facts
Summary 10 Palmers Textil AG: Key Facts
Summary 11 Palmers Textil AG: Operational Indicators
Company Background
Chart 2 Palmers Textil AG: Palmers in Vienna
Production
Competitive Positioning
Summary 12 Palmers Textil AG: Competitive Position 2011
Internet Strategy
Zara Österreich Clothing GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 13 Zara Österreich Clothing GmbH: Key Facts
Company Background
Chart 3 Zara Österreich Clothing GmbH: Zara in Vienna
Production
Competitive Positioning
Summary 14 Zara Österreich Clothing GmbH: Competitive Position 2011
Internet Strategy
Executive Summary
Stable Growth in 2011
Blurring of Styles Becomes More Prominent
Apparel Specialist Retail Chains Maintain the Lead in A Fragmented Landscape
Internet Retailing Gains Strength, With Consumers Doing More Shopping Online
Sales Are Expected To Decline Slightly in Constant Value Terms But Grow in Volume Terms
Key Trends and Developments
Stronger Competition Seen Amongst Apparel Specialist Retailers
Growing Trend Towards Fashionable Clothing and Sportswear
Internet Retailing Strengthens in Importance and Increases Pricing Pressures
Macro Economy: Employment Figures Indicate Economic Recovery
Lifestyle Changes - Shopping Increasingly Becomes A Leisure Activity
Stronger Focus on Children's Footwear To Account for Quick Upgrowth
Market Data
Table 15 Sales of Apparel by Category: Volume 2006-2011
Table 16 Sales of Apparel by Category: Value 2006-2011
Table 17 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 18 Sales of Apparel by Category: % Value Growth 2006-2011
Table 19 Apparel Company Shares 2007-2011
Table 20 Apparel Brand Shares 2008-2011
Table 21 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 22 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 23 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 25 Forecast Sales of Apparel by Category: Value 2011-2016
Table 26 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 15 Research Sources
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