Men's Outerwear in Italy
Report description
In 2011, men’s outerwear continued its negative trend of the last few years of the review period. Even though it showed a marginally better performance than 2010,-1% remains a very negative signal of consumption stagnation. During the review period, this category never excelled in performance, in fact it showed no major increases or any significant decline before 2008. After the global banking crisis, the Italian economy was more negatively affected and sales slowed down by the credit reduction...
Euromonitor International's Men's Outerwear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Men's Outerwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Outerwear: Volume 2006-2011
Table 2 Sales of Men's Outerwear: Value 2006-2011
Table 3 Sales of Men's Outerwear: % Volume Growth 2006-2011
Table 4 Sales of Men's Outerwear: % Value Growth 2006-2011
Table 5 Men's Outerwear Company Shares 2007-2011
Table 6 Men's Outerwear Brand Shares 2008-2011
Table 7 Sales of Men's Outerwear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Men's Outerwear: Volume 2011-2016
Table 9 Forecast Sales of Men's Outerwear: Value 2011-2016
Table 10 Forecast Sales of Men's Outerwear: % Volume Growth 2011-2016
Table 11 Forecast Sales of Men's Outerwear: % Value Growth 2011-2016
Table 12 Apparel Size Chart for Men: Diesel
Table 13 Apparel Size Chart for Men: Zegna
Table 14 Apparel Size Chart for Men: Zara
Benetton Group SpA in Apparel (italy)
Strategic Direction
Key Facts
Summary 1 Benetton Group SpA: Key Facts
Summary 2 Benetton Group SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Benetton Group SpA: Competitive Position 2011
Internet Strategy
Brioni SpA in Apparel (italy)
Strategic Direction
Key Facts
Summary 4 Brioni SpA: Key Facts
Summary 5 Brioni SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Brioni SpA: Competitive Position 2011
Hennes & Mauritz SRL in Apparel (italy)
Strategic Direction
Key Facts
Summary 7 Hennes & Mauritz Srl: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Hennes & Mauritz Srl: Competitive Position 2011
Internet Strategy
Inditex, Industria De Diseño Textil SA in Apparel (italy)
Strategic Direction
Key Facts
Summary 9 Inditex, Industria de Diseño Textil SA: Key Facts
Company Background
Competitive Positioning
Summary 10 Inditex, Industria de Diseño Textil SA: Competitive Position 2011
Internet Strategy
Executive Summary
Economic Crisis Continues To Hit Sales of Apparel
Footwear Only Category To Switch From Negative To Positive in 2011
Discounts Create the Key Chances To Sell Products
Largest Share Held by Independent Retailers
Poor Economic Conditions Continue To Impact Sales
Key Trends and Developments
Increase in Manufacturers' Turnover Due To the High Amount of Exports
Pricing Is Lowered
Italians Increasingly Appreciate Sporting Activities
Internet Retailing Recovers in 2010 and Accelerates in 2011
Government Crisis and New Measures To Exit the Crisis
Market Data
Table 15 Sales of Apparel by Category: Volume 2006-2011
Table 16 Sales of Apparel by Category: Value 2006-2011
Table 17 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 18 Sales of Apparel by Category: % Value Growth 2006-2011
Table 19 Apparel Company Shares 2007-2011
Table 20 Apparel Brand Shares 2008-2011
Table 21 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 22 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 23 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 25 Forecast Sales of Apparel by Category: Value 2011-2016
Table 26 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 11 Research Sources
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