Men's Outerwear in Vietnam
Report description
As a result of improvement in disposable household income and higher standard of living, Vietnamese men were more willing to spend on clothing to enhance their personal look and appearance. Men’s outerwear therefore had volume growth of 2%, which was slightly faster compared to 2010. Men’s tops, men’s shirts and men’s shorts and trousers remained the most popular in 2011, remaining the three biggest categories within men’s outerwear.
Euromonitor International's Men's Outerwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Men's Outerwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Apparel Size Chart for Men: An Phuoc - Pierre Cardin
Table 2 Shirt Size Chart for Men: Viet Tien
Table 3 Jeans Size Chart for Men: Blue Exchange
Table 4 Sales of Men's Outerwear: Volume 2006-2011
Table 5 Sales of Men's Outerwear: Value 2006-2011
Table 6 Sales of Men's Outerwear: % Volume Growth 2006-2011
Table 7 Sales of Men's Outerwear: % Value Growth 2006-2011
Table 8 Men's Outerwear Company Shares 2007-2011
Table 9 Men's Outerwear Brand Shares 2008-2011
Table 10 Sales of Men's Outerwear by Distribution Format: % Analysis 2006-2011
Table 11 Forecast Sales of Men's Outerwear: Volume 2011-2016
Table 12 Forecast Sales of Men's Outerwear: Value 2011-2016
Table 13 Forecast Sales of Men's Outerwear: % Volume Growth 2011-2016
Table 14 Forecast Sales of Men's Outerwear: % Value Growth 2011-2016
Adidas Vietnam Co Ltd in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 1 adidas Vietnam Co Ltd: Key Facts
Company Background
Chart 1 adidas Vietnam Co Ltd: adidas in Ho Chi Minh
Production
Competitive Positioning
Summary 2 adidas Vietnam Co Ltd: Competitive Position 2011
Internet Strategy
Executive Summary
Apparel Performs Well Thanks To Rising Awareness of Appearance
Increasing Price Due To Inflation
Unbranded Products Continue To Dominate the Industry
Apparel Specialist Retailers Remains the Main Distribution Channel
A Positive Outlook for Apparel
Key Trends and Developments
Unbranded Products Dominate Vietnam Market
Inflation Led To An Increase in Apparel Price
Sportswear - A Potential Market for Domestic and International Players
Domestic Players Have Little Interest in Domestic Market
Stronger Presence of Global Brands With the Support of Local Distributors
Social Media Is A New Advertising Tool
Market Data
Table 15 Sales of Apparel by Category: Volume 2006-2011
Table 16 Sales of Apparel by Category: Value 2006-2011
Table 17 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 18 Sales of Apparel by Category: % Value Growth 2006-2011
Table 19 Apparel Company Shares 2007-2011
Table 20 Apparel Brand Shares 2008-2011
Table 21 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 22 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 23 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 25 Forecast Sales of Apparel by Category: Value 2011-2016
Table 26 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 3 Research Sources
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