Market research: Morocco

39 reports found (page 1 of 2)

Title

Date published

Price


Folly Fashion SA in Apparel and Footwear (Morocco)

Folly Fashion SA in Apparel and Footwear (Morocco)

The strategy of Folly Fashion SA consists of reaching a wide target consumer group all over the country by expanding the number of outlets. The group also focuses on developing the local Moroccan mark...

May 2015

$572.00


Childrenswear in Morocco

Childrenswear in Morocco

Childrenswear saw a current value growth of 5% and volume growth of 4% in 2014. Childrenswear in Morocco is still a relatively untapped category. This is largely because the majority of Moroccans do n...

May 2015

$990.00


Womenswear in Morocco

Womenswear in Morocco

In 2014, sales of womenswear were mainly driven by both middle- and high-income consumers mainly of teenagers and women. The growing interest in fashion and desire to look smart and good among young M...

May 2015

$990.00


Label'Vie SA in Apparel and Footwear (Morocco)

Label'Vie SA in Apparel and Footwear (Morocco)

The concept of Label’Vie in Morocco benefits mainly from the strong brand image of Carrefour and Atacadão hypermarkets, which offer an array of outlets which are always innovative. Carrefour offers it...

May 2015

$572.00


Hosiery in Morocco

Hosiery in Morocco

Hosiery recorded a current value growth of 3% and 5% in volume growth in 2014. This growth is mainly driven by sheer hosiery in Morocco. The majority of Moroccan consumers tend to buy such items eithe...

May 2015

$990.00


Jeans in Morocco

Jeans in Morocco

Jeans recorded current value growth of 5% and 4% in volume growth in 2014. This growth is best explained by the fact that many Moroccans like and aspire to wear jeans. However, the majority of consume...

May 2015

$990.00


Menswear in Morocco

Menswear in Morocco

Menswear posted a current value growth of 4% and volume growth of 3% in 2014. This growth was mainly driven by men’s growing interest in clothing and fashion, especially young adults. Moreover, the gr...

May 2015

$990.00


Planet Sport SARL in Apparel and Footwear (Morocco)

Planet Sport SARL in Apparel and Footwear (Morocco)

The company’s strategic aim is to remain the leader in sports footwear and apparel by continuing its expansion strategy all over the country and having more partners from different well-known brands l...

May 2015

$572.00


Apparel Accessories in Morocco

Apparel Accessories in Morocco

In 2014 apparel accessories registered current value growth of 4% and volume sales of 3%. This was mainly driven by the launch of some of the most innovative concepts in 2014 like the concept of the “...

May 2015

$990.00


Sportswear in Morocco

Sportswear in Morocco

Sportswear saw a current value growth of 6% in Morocco. This sustained growth was mainly driven by the large number of brands offered inside sports shops like Planet Sport and City Sport. The growing ...

May 2015

$990.00


Footwear in Morocco

Footwear in Morocco

Footwear in Morocco witnessed growth of 9% in current value and 8% in volume terms in 2014. This growth was mainly driven by sports footwear as it becomes more and more popular in the country. The lar...

May 2015

$990.00


Apparel and Footwear in Morocco

Apparel and Footwear in Morocco

Interest from Moroccans in looking good and fashionable is growing, especially among young adults who are the major purchasers of such items in the country. Sales are mainly driven by mid-priced brand...

May 2015

$2100.00


Morocco - ISA Country Report

Morocco - ISA Country Report

This report contains detailed forecasts and analysis for Morocco, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

March 2015

$99.00


World Textile and Apparel Trade and Production Trends: Egypt

World Textile and Apparel Trade and Production Trends: Egypt, Morocco, Tunisia and Turkey - December 2014

This latest report in our flagship series contains statistical data, information and insight into the textile and apparel industries in Egypt, Morocco, Tunisia and Turkey. The report includes detailed...

January 2015

$520.00


Apparel and Footwear Specialist Retailers in Morocco

Apparel and Footwear Specialist Retailers in Morocco

In Morocco, the department of Trade and Industry has developed a vision called Rawaj Vision 2020. This vision aims to create new modern malls all over the country. In 2011 Morocco witnessed the openin...

December 2014

$990.00


Alshaya Maroc SAS in Apparel and Footwear (Morocco)

Alshaya Maroc SAS in Apparel and Footwear (Morocco)

Alshaya Maroc SAS, the representative of H&M in Morocco, plans to expand its number of outlets across the country in order to counter the growing competition from Inditex in Morocco....

June 2014

$150.00


Mercure International Of Morocco in Apparel and Footwear (Mo

Mercure International Of Morocco in Apparel and Footwear (Morocco)

The company’s strategy for its adidas brand includes expansion in terms of outlets in order to offset the growing competitiveness of Puma and Nike....

June 2014

$150.00


Ona Groupe in Apparel and Footwear (Morocco)

Ona Groupe in Apparel and Footwear (Morocco)

Ona Groupe’s Marjane is a Moroccan hypermarket chain which sells grocery and non-grocery products, with many being fairly low in quality. Marjane continues to pursue a growth strategy in Morocco and w...

June 2014

$150.00


Folly Fashion SA in Retailing (Morocco)

Folly Fashion SA in Retailing (Morocco)

Folly Fashion’s strategy is to expand its number of outlets so as to benefit from wide coverage across the country. The group also aims at expanding its range of accessories and clothes to enlarge its...

March 2014

$150.00


Retailing in Morocco

Retailing in Morocco

Retail increased at a moderate growth in 2013 despite the economic slowdown, which began two years previously as a result of a decrease in activity in Europe, which is the country's chief economic par...

March 2014

$2100.00


Direct Selling in Morocco

Direct Selling in Morocco

Direct selling is a very popular selling method in Morocco, particularly among women. Value sales grew by 12% in current terms in 2013 to reach Dh1.3 billion. Direct selling has expanded in rural area...

March 2014

$990.00


Internet Retailing in Morocco

Internet Retailing in Morocco

Volume and value sales of online purchases were boosted by the increasing number of consumers having access to credit/debit cards and the internet....

March 2014

$990.00


Planet Sport SARL in Retailing (Morocco)

Planet Sport SARL in Retailing (Morocco)

Planet Sport’s strategy is to expand its selling space area through store expansion. Moreover, it aims to further develop its online sales by increasing awareness of promotions specific to online purc...

March 2014

$150.00


Saham SA in Retailing (Morocco)

Saham SA in Retailing (Morocco)

Saham’s strategy aims to enlarge its product range within clothing. Relying on strong brands such as Best Mountain and Sergeant Major, the company aims to expanding internationally by opening new outl...

March 2014

$150.00


Groupe Au Derby in Retailing (Morocco)

Groupe Au Derby in Retailing (Morocco)

Groupe Au Derby, operating already in menswear, womenswear and childrenswear, intends to enlarge its customer base by reducing prices further so as to attract low- to mid-income consumers....

March 2014

$150.00


Country Analysis Report: Morocco, PEST Insights

Country Analysis Report: Morocco, PEST Insights

Introduction This PEST country analysis report on Morocco provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data ...

January 2014

$350.00


World Textile and Apparel Trade and Production Trends: Egypt

World Textile and Apparel Trade and Production Trends: Egypt, Morocco, Tunisia and Turkey, 2013 edition

This latest report in our flagship series contains statistical data, information and insight into the textile and apparel industries in Egypt, Morocco, Tunisia and Turkey. The report includes detailed...

November 2013

$520.00


Underwear, Nightwear and Swimwear in Morocco

Underwear, Nightwear and Swimwear in Morocco

Underwear, nightwear and swimwear benefited from rising disposable income levels towards the end of the review period. A greater sense of affluence encouraged many mid- to high-income consumers to tra...

September 2013

$990.00


Apparel in Morocco

Apparel in Morocco

Morocco has a large low-income group, with many of these consumers struggling to make ends meet at the start of the review period due to high inflation. Growth for apparel was thus constrained in the ...

September 2013

$2100.00


Men's Outerwear in Morocco

Men's Outerwear in Morocco

A growing focus on male fashion fuelled growth for men's outerwear at the end of the review period. This trend was encouraged by rising disposable income levels and increasingly aspirational consumer ...

September 2013

$990.00


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