New fashion retail channels: how consumers will be buying clothes – forecasts to 2016
Report description
If the clothing retail industry affects your business, this report is essential reading to understand how clothing retail has evolved, where things stand right now, and what the short-term future holds.
This report compares traditional channels of fashion retail distribution with future growth channels, including online and the impact social networking (or web 2.0) is having on the industry.
Insight includes estimates of channel share out to 2016 and estimates as to how much emerging channels will threaten the existing retail order.
The report provides:
- A roundup of traditional retail channels and their historic evolution
- A review of online, as a channel since 2000
- Analysis of web 2.0, social networking, young-adult fashion sites, retail's approach to web 2.0
- An evaulation of how channels have evolved from 2000 to 2010
- The USPs of emerging channels
- Thoughts on retailers' obsessions with multi-channel
- A comparison between multi- and cross-channel
- Thought on selling through social networking sites
- An evaluation of future channels, with forecasts out to 2016
- An argument for why emerging channels will threaten the existing retail order
Data includes clothing retail values and % share split between traditional retail, markets, catalogue mail order, catalogue online, and web 2.0. Values are provided for 2007, 2010 and 2016.
Retail prices are split amongst these channels by major world region.
The report includes two interviews with leading online clothes exchange sites, exploring the connection between social and environmental concerns, and the manipulation of a social networking site to manage a commercial business.
Discover what potential emerging channels such as these hold:
- ‘pureplay’ online retail
- multi-channel retail
- cross-channel retail
- retail sold on social networking sites
- fashion exchange, swapping and ‘swishing’
Read more about this report with just-style's research article here
Table of contents
Report theme and contention
Traditional channels of fashion retail distribution
Online retailing
Social networking (sometimes referred to as Web 2.0)
Estimates of channel share, 2010
Why emerging channels threaten the existing retail order
Chapter 2 Introduction
Chapter 3 Traditional retail channels and their historical evolution
Retail channels of distribution: a definition
Pre-industrial revolution person to person trade
Early clothing markets
Fashion retail shops, pre-organised distribution
Fashion retail shops, post-organised distribution
Mail order catalogues
General traders (Woolworths to Walmart)
More detail on traditional bricks-and-mortar channels
Chapter 4 Channel evolution: The internet since 2000
How it started
The dotcom bubble
The second phase
Social networking (Web 2.0)
The success of business on the internet
Channel 5 New retail approaches and new channels to market
Social networking as a medium for attracting traffic
Young-adult fashion and apparel sites
New social networking retail approaches
Chapter 6 Evaluation of channel evolution, 2000-2010
Retail channels in 2000
Retail channels in 2007
Retail channels in the current downturn, 2010 over 2007
Estimating channel shares by region
Channels of distribution: Likely future scenarios
Chapter 7 The USPs and characteristics of emerging channels
The USPs of traditional fashion retailing channels
Emerging channels and the internet
The USPs of emerging fashion retailing channels using the internet
Personalisation
Swapping and swishing
Q&A with Rani Ghosh-Curling of London Frock Exchange
Q&A with Karin Sjosten of iSwish
Chapter 8 Retailers’ current obsession with multi-channel
Multi-channel has grown up
Multi-channel: Four key questions for retailers
Multi-channel: Nirvana for brands and retailers?
An evaluation of multi-channel in 2010 (Martec)
Chapter 9 Cross-channel
Multi-channel and cross-channel, what’s the difference?
How do shoppers find product in the age of cross-channel?
Chapter 10 Selling through social networking sites
The latest multi-channel format is social networking
What makes a social company?
Chapter 11 Evaluation of future channels
Retail channels in 2007
Retail channels in the current downturn, 2010 over 2007
Retail channels in the future 2016 over 2010
Chapter 12 Why emerging channels threaten the existing retail order
List of figures
Figure 1: Nasdaq share index, 1995-2010
Figure 2: Most popular websites in all categories, ranked by visits, 2010 (% of total hits)
Figure 3: Sources of traffic to Retail 500 (the top 500 US retail sites)
List of tables
Table 1: Channel evolution trends at retail prices, 2010 over 2007 and 2000
Table 2: Market value by region at retail prices, 2010 (US$bn and %)
Table 3: USPs (unique selling propositions) of traditional fashion retail channels
Table 4: Channel evolution trends at retail prices, 2016 over 2010 and 2007
Table 5: Market value by region at retail prices 2016 (US$bn and %)
Note: data in tables may not sum due to rounding.
Related research categories
By sector: Fashion, General retail (in Retail)
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Current time at just-style headquarters: 8:30pm (Friday, 24 May 2013)
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