Nike Inc company market research

45 reports found (page 1 of 2)

Title

Date published

Price


Nike Inc in Apparel (Italy)

Nike Inc in Apparel (Italy)

The Nike brand is the most powerful asset portfolio of Nike Inc, accounting for some 85% of its total revenues. Nevertheless, the company’s other brands continue to increase their contribution to the ...

November 2013

$150.00


Nike Hellas Ltd in Apparel (Greece)

Nike Hellas Ltd in Apparel (Greece)

Nike Hellas remained in first position among sportswear companies in Greece, and second only to Zara Hellas in the overall apparel market in 2012. The company will continue to target young consumers a...

October 2013

$150.00


Nike Benelux BV in Apparel (Netherlands)

Nike Benelux BV in Apparel (Netherlands)

Within sportswear, Nike and adidas are constantly neck and neck in the race for first position. Nike invests significantly in product development, which is reflected in its product offer. Recent launc...

September 2013

$150.00


Nike Deutschland GmbH in Apparel (Austria)

Nike Deutschland GmbH in Apparel (Austria)

Nike Deutschland GmbH follows a strategy of internal innovations to gain consumers’ attention in the highly competitive sportswear market. The company follows a stricter patent protection policy to de...

September 2013

$150.00


Nike Deutschland GmbH in Apparel (Germany)

Nike Deutschland GmbH in Apparel (Germany)

Although the big sportswear players adidas and Nike have a nip-and-tuck race globally, Nike has to work hard not be outshone by adidas in the competitor’s home country. The brand’s awareness and posit...

September 2013

$150.00


Nike France SA in Apparel (France)

Nike France SA in Apparel (France)

Nike France is expected to continue to strongly promote its brand in France, as marketing represents a key factor for the success of the company in a mature market such as France. Indeed, brand image ...

September 2013

$150.00


Nike Türkiye in Apparel (Turkey)

Nike Türkiye in Apparel (Turkey)

Nike Turkiye AS endeavours to strengthen its position by enhancing its image as a sportswear brand. The company endorses various sports and cultural events targeting younger customers. It continued to...

September 2013

$150.00


Nike Inc in Apparel (World)

Nike Inc in Apparel (World)

Sportswear giant Nike is rebuilding itself to cement its leadership of the global apparel market. It has sold off smaller brands Umbro and Cole Haan, to focus on the Nike brand as a tool for global ex...

August 2013

$520.00


Nike Inc in Apparel (South Africa)

Nike Inc in Apparel (South Africa)

Nike is expected to continue to benefit from strong innovation and a high profile in South Africa during the forecast period. The company's products will continue to be coveted by a large number of co...

August 2013

$150.00


Nike OOO in Apparel (Russia)

Nike OOO in Apparel (Russia)

In Russia, the main regions for Nike are Moscow and St Petersburg. The company is also considering plans for regional expansion as all modern retailers are rapidly growing across the whole country. On...

August 2013

$150.00


Nike Inc in Apparel (USA)

Nike Inc in Apparel (USA)

Nike is focused on achieving long term revenue growth by developing its line of “must-have” brands in the US, where it is the established branded leader in both footwear and the wider apparel market. ...

August 2013

$150.00


Nike India Pvt Ltd in Apparel (India)

Nike India Pvt Ltd in Apparel (India)

In April 2011, the company renewed its contract with BCCI to sponsor the Indian cricket team for another five years. This will help the brand penetration to Pan India with wide advertising campaigns t...

August 2013

$150.00


Nike (UK) Ltd in Apparel (United Kingdom)

Nike (UK) Ltd in Apparel (United Kingdom)

Nike (UK) Ltd continues to drive revenue growth through development of its core category business which includes sportswear, accessories and sporting equipment. In early 2013, Nike outlined plans to g...

August 2013

$150.00


Nike Inc in Apparel (Thailand)

Nike Inc in Apparel (Thailand)

Nike Inc had no plans to open new outlets or develop internet retailing for Nike products in Thailand at the end of the review period. The company’s 26 Nike stores are focusing on urban customers and ...

July 2013

$150.00


Nike Sales (M) Sdn Bhd in Apparel (Malaysia)

Nike Sales (M) Sdn Bhd in Apparel (Malaysia)

Nike Sales’ strategic direction involves increasing its efforts to develop new products, and the opening of more retail outlets. The company is also looking forward to partnering more sports goods sto...

July 2013

$150.00


Nike Sports Korea Co Ltd in Apparel (South Korea)

Nike Sports Korea Co Ltd in Apparel (South Korea)

By introducing IT related innovative products along with various new product launches and event sponsorship, Nike Sports Korea will try to sustain its leading position in sports clothing and sports fo...

July 2013

$150.00


Nike Venezuela SA in Apparel (Venezuela)

Nike Venezuela SA in Apparel (Venezuela)

Nike Venezuela SA is present in Venezuelan apparel with Nike stores, where only Nike products are sold. Stores’ product assortments vary from functional items, to be used to practice a specific sport,...

July 2013

$150.00


Nike Inc in Apparel (Saudi Arabia)

Nike Inc in Apparel (Saudi Arabia)

In spite of having kept a low profile in Saudi Arabia in terms of sponsorships and advertising, Nike is likely to increase its activities in this respect during the forecast period in order to catch u...

July 2013

$150.00


Nike Inc in Apparel (United Arab Emirates)

Nike Inc in Apparel (United Arab Emirates)

Over the forecast period, Nike will face growing competition from adidas, which was very active in terms of major advertising campaigns and sponsorship activities in the United Arab Emirates towards t...

July 2013

$150.00


Nike Israel Ltd in Apparel (Israel)

Nike Israel Ltd in Apparel (Israel)

The company’s main goal is to expand the sportswear category, which is considered to be underdeveloped in Israel. One of its points of focus is women’s sportswear, as this is an emerging category. One...

July 2013

$150.00


Nike Magyarország kft in Apparel (Hungary)

Nike Magyarország kft in Apparel (Hungary)

Nike’s focus on running and football sportswear apparel is very much welcome by Hungarian consumers, as jogging and football is the most preferred sport activity in Hungary....

July 2013

$150.00


NIKE Retail BV in Apparel (Czech Republic)

NIKE Retail BV in Apparel (Czech Republic)

Nike has been further building its long-term relationship with local customers by sponsoring major running and other sport events, such as aerobic competitions, in 2012. Nike operates two stores in th...

July 2013

$150.00


Nike International Ltd in Apparel (Norway)

Nike International Ltd in Apparel (Norway)

Nike International Ltd is aiming to remain the leading player in sportswear in Norway, and increase its overall share in apparel. The company is planning to expand nationally and increase the number o...

July 2013

$150.00


Nike Singapore Pte Ltd in Apparel (Singapore)

Nike Singapore Pte Ltd in Apparel (Singapore)

In a bid to maintain its position as the leading sportswear brand in Singapore, Nike Singapore is expected to increase its marketing efforts in organising more campaigns and races, as well as sponsors...

July 2013

$150.00


Nike Hong Kong Ltd in Apparel (Hong Kong, China)

Nike Hong Kong Ltd in Apparel (Hong Kong, China)

The company is expected to continue targeting the standard to premium sportswear apparel segment in Hong Kong. The company aims to continue to leverage its strong global branding, offering different k...

July 2013

$150.00


Nike Ltda in Apparel (Brazil)

Nike Ltda in Apparel (Brazil)

In 2012, Nike announced its expansion plan for Brazil called “Vinte Vinte” (Twenty Twenty”) presenting more aggressive growth measures in order to double its operations in the country by 2020. One of ...

July 2013

$150.00


American Nike SA in Apparel (Spain)

American Nike SA in Apparel (Spain)

Nike aims to reduce the distance with its main competitor adidas by reinforcing its presence in the country through new openings in the most important locations of Madrid and Barcelona....

July 2013

$150.00


Nike Philippines Inc in Apparel (Philippines)

Nike Philippines Inc in Apparel (Philippines)

Nike Philippines Inc is expected to continue to improve its current marketing activities to reinforce the brand’s image as a quality sportswear brand. Sponsorship of apparel of athletes in basketball ...

July 2013

$150.00


Nike Portugal SA in Apparel (Portugal)

Nike Portugal SA in Apparel (Portugal)

Football is expected to remain Nike’s main strategy in the Portuguese territory over the forecast period. Fuelled by the sponsorship of the Portuguese national football team and its star Cristiano Ron...

July 2013

$150.00


Nike Vietnam LLC in Apparel (Vietnam)

Nike Vietnam LLC in Apparel (Vietnam)

Over the forecast period, Nike Vietnam LLC continues to see Vietnam as its top producer of Nike shoes, mainly thanks to cheaper labour costs. Furthermore, with the support of ACFC Vietnam Co Ltd as th...

July 2013

$150.00


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