Nordstrom | Verdict Company Briefing
Nordstrom’s strong customer service proposition continues to boost its sales amid a challenging US market, allowing it to outperform rivals in terms of revenue growth. This Verdict company briefing includes analysis of sales and space data over a six year period and a global market share for 2011.
- Benchmark Nordstrom's performance by discovering its six year sales and space history.
- Understand how to develop your online business by discovering Nordstrom's e-commerce strategy.
- Understand how Nordstrom has expanded its discount fascia to formulate your own store expansion plan.
In 2010, Nordstrom improved its website’s navigation and enabled customers to access stock availability across the entire network. Verdict believes the integration of online and store-based inventory is vital for efficient stock management, to prevent retailers from missing out on sales when products are out of stock at an e-fulfillment facility.
In 2011 Nordstrom acquired the online flash sale company HauteLook for $180m in stock. Verdict believes Nordstrom's decision to acquire an online specialist rather than establishing its own is wise. The acquisition of HauteLook enables Nordstrom to gain access to the company's existing membership base and to utilize the staff's existing expertise.
- What was Nordstrom's share of the global department store market in 2011?
- How has Nordstrom developed its domestic store network and which fascia is it focusing on?
- How has Nordstrom chosen to develop its e-commerce business?
Table of contents
•Nordstrom has reported double digit growth for the second year running
•Recent key events
Enhances the instore customer service proposition
Nordstrom partnered with clothing brand Bonobos
The department store overhauled its online channel
Nordstrom acquired private selling group HauteLook
The retailer launched a new concept store in New York to assess the market for its Nordstrom format
Nordstrom has extended its free shipping policy to instore purchases
Nordstrom achieved growth across all channels in FY2011
Nordstrom Rack is driving the retailer's network expansion
Potential entry into Canadian market
Nordstrom Rack expansion a focus in FY2012 and FY2013
Strong financial footing to support further investment in online, store expansion and range development
•Ask the analyst
•Table: Nordstrom company overview 2012
•Table: Nordstrom’s operating statistics 2007–12
•Table: Nordstrom operating statistics by channel for its retail segment 2009–11
•Table: Nordstrom store portfolio 2007–12
•Table: Nordstrom store portfolio by format, 2007–12
•Figure: Nordstrom store fascia in Santa Monica, US 2011
•Figure: Nordstrom off-price Rack store fascia in the US, 2011
•Figure: Treasure & Bond, New York
•Figure: Nordstrom turnover ($m) and operating margin 2007–12
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By company: Nordstrom Inc