Oasis: How to succeed in the omni-channel world

Published: November 2012

Publisher: MarketLine

Product ref: 156912

Pages: 23

Format: PDF

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Price: $ 495.00

Report description

Introduction

Oasis, with 487 stores in 25 countries, operates as a retail brand of Aurora Fashion. In 2011, Oasis introduced a £7m, 18-month investment program to revamp its brand image and gain market share through the integration of all its retail channels. The adoption of the omni-channel retail concept was successful and Oasis was recognized as one of the top omni-channel performers globally in 2011.

Features and benefits

  • MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
  • Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

Oasis’ £7m, 18-month investment program aimed to transform its image, from “the place where other people shop” to “the place where everyone shops” and gain market share demands across all sales channels, both in the UK and internationally, through the integration of all its retail channels, meaning adoption of the omni-channel retail concept.

Your key questions answered

  • How to succeed in omni-channel retail.
  • How to build personal engagement through social media channels.
  • How to integrate physical shopping with mobile technology.
  • What are local e-commerce "landscapes"?
  • How creative and engaging technology helps to deliver a personalized shopping experience.

Table of contents

OVERVIEW
Catalyst
ANALYSIS
Oasis – top omni-channel performer in the UK
Everyday catwalk trends for fashionable and feminine women
Global turnover of $800m and more than 1,250 stores across the globe
Top omni-channel performer
How to embrace omni-channel retailing
Multi-channel retail is yesterday’s news
Seeing things from a consumer’s point of view
Social media channels to build personal engagement
Integration of physical shopping with mobile technology
Creative and engaging technology to deliver personalized shopping experience
Local e-commerce "landscapes"
Merging clicks and bricks
A £7m, 18-month investment program to revamp brand image
Organizational structure changes to benefit from economies of scale
Lookbook – interactive shopping social space
“Anywhere Everywhere” drives sales increase of 28%
91% of orders delivered in less than 90 minutes
Longer ordering hours seven days a week
No more cards or cash – pay by mobile instead
Further development of mobile platform
iPad transactions accounted for 20% of the brand’s sales
Foreign language websites to provide local shopping experience
Multi-brand website with payment methods tailored to local markets
Shadow Board mentoring to stay socially connected
Introduction on Facebook – launch, learn, and refine
CONCLUSIONS
Technology-led transformation of the fashion business
Channel integration remains elusive
Effective tracking of a customer’s journey
More focus on consumers and technology
APPENDIX
Definitions
Sources
Further reading
Ask the analyst
About MarketLine
Disclaimer

Price: $ 495.00

Related research categories

By market: Global