Oasis: How to succeed in the omni-channel world

Oasis: How to succeed in the omni-channel world

Published: November 2012
Publisher: MarketLine
Product ref: 156912
Pages: 23
Format: PDF
Delivery: By product vendor

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Introduction

Oasis, with 487 stores in 25 countries, operates as a retail brand of Aurora Fashion. In 2011, Oasis introduced a £7m, 18-month investment program to revamp its brand image and gain market share through the integration of all its retail channels. The adoption of the omni-channel retail concept was successful and Oasis was recognized as one of the top omni-channel performers globally in 2011.

Features and benefits

  • MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
  • Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

Oasis' £7m, 18-month investment program aimed to transform its image, from "the place where other people shop" to "the place where everyone shops" and gain market share demands across all sales channels, both in the UK and internationally, through the integration of all its retail channels, meaning adoption of the omni-channel retail concept.

Your key questions answered

  • How to succeed in omni-channel retail.
  • How to build personal engagement through social media channels.
  • How to integrate physical shopping with mobile technology.
  • What are local e-commerce "landscapes"?
  • How creative and engaging technology helps to deliver a personalized shopping experience.

Price: $495.00

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Related research categories

By market: Global


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