Primark | Verdict Retail Company Briefing

Published: April 2012

Publisher: Verdict

Product ref: 137499

Pages: 58

Format: PDF

Delivery: By product vendor

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Report description

Primark continues to deliver a very strong trading performance as it expands through new stores, while its improved fashionability, faster turnaround of trends and value credentials are particularly attractive for consumers in a challenging economic environment of lower discretionary spending. This Verdict Retail company briefing includes estimated sales data and market shares for clothing and footwear

  • Compare your allocation of clothing retail space with Primark by uncovering Verdict Retail's data on the space dedicated to over 30 product categories.
  • Justify and inform development of new store concepts and routes to market by uncovering Primark's activity in this area.
  • Consider your own international expansion strategy by building awareness of Primark's international plans and opportunities for new market entries.
  • Benchmark Primark's performance in clothing by using Verdict Retail's proprietary sales data for womenswear, menswear, childrenswear and accessories.

We expect Primark to achieve another year of robust growth in 2011/12 despite difficult trading conditions and low levels of consumer expenditure. However, like-for-like sales are slowing and pressure on margins will remain throughout the year, making it necessary for Primark to implement careful cost control to protect profitability.

Primark has seen sales multiply by nearly six times in a decade as it has pursued massive space growth. However, its operating margin has declined since 2004/05, by 4.1 percentage points. Increases in raw material costs and the VAT increase in the UK which came into effect in January 2011 were key reasons behind a significant drop in 2010/11.

In contrast to the majority of UK clothing retailers, Primark has seen its clothing density increase since 2009, as sales continue to outpace space expansion. Its competitive prices have attracted shoppers who were trading down and its focus on offering good value should continue to appeal in 2012 as consumers remain cautious with spending.

  • How have Primark's clothing sales and densities developed and how does Verdict Retail see this changing? How does it allocate its space between categories?
  • What is Primark's share of the womenswear, menswear, childrenswear, accessories, footwear and value clothing markets?
  • Which customer segments visit Primark for clothing & footwear? What challenges does it face from its core customer base of 16–24 year olds?
  • What does Primark need to consider before launching a transactional offer? What challenges does it face and how do these differ to its competitors?

Table of contents

OVERVIEW
•Introduction
•Executive Summary

MARKET SIZE
•Austria
Volume
Value
Market Share
Consumer Behaviors
•Switzerland
Volume
Value
Market Share
Consumer Behaviors
•Netherlands
Volume
Value
Market Share
Consumer Behaviors
•Belgium
Volume
Value
Market Share
Consumer Behaviors

MARKET FORECAST
•Austria
Volume
Value
Market Share
•Switzerland
Volume
Value
Market Share
•Netherlands
Volume
Value
Market Share
Consumer Behaviors
•Belgium
Volume
Value
Market Share
Consumer Behaviors

APPENDIX
•Definitions
•Methodology
•Further reading
•Ask the analyst
•Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
•Disclaimer

TABLES
•Table: Western Europe breakdown
•Table: Austria Snapshot
•Table: Distribution Channel Volume and Value
•Table: Switzerland Snapshot
•Table: Distribution Channel Volume and Value
•Table: Netherlands Snapshot
•Table: Distribution Channel Volume and value
•Table: Netherlands Market for Tires by Type
•Table: Belgium Snapshot
•Table: Distribution Channel Volume and Value
•Table: Belgium Market for Tires, by Type,
•Table: Austria Snapshot
•Table: Market Share by Distribution Channel in Austria,
•Table: Switzerland Snapshot
•Table: Market Share by Distribution Channel in Switzerland,
•Table: Netherlands Snapshot
•Table: Market Share by Distribution Channel in the Netherlands,
•Table: Belgium Snapshot
•Table: Market Share by Distribution Channel in Belgium,

FIGURES
•Figure: Rubber Prices Versus Austria Market Value
•Figure: Austria GDP and Tire Market Volume Austria 2005–11
•Figure: Rubber Prices Versus Austria Market Value
•Figure: Tire Distribution Channels in Austria
•Figure: Spend per Car 2007–10
•Figure: GDP Growth and Tire Market Volume in Switzerland 2005–11
•Figure: Rubber Prices Versus Switzerland Market Value
•Figure: Tire Distribution Channels in Switzerland
•Figure: Spend per Car 2007–11
•Figure: GDP Growth and Tire Market Volume in Netherlands 2007–11
•Figure: Tire Market Value Netherlands 2007–11
•Figure: Tire Spend per Car in the Netherlands 2007–11
•Figure: Price per Tire in the Netherlands 2007–11
•Figure: Rubber Prices Versus Netherlands Market Value
•Figure: Tire Distribution Channels in the Netherlands
•Figure: GDP Growth and Tire Market Volume in Belgium 2007–11
•Figure: Tire Market Value in Belgium 2007–11
•Figure: Spend per Car in Belgium 2007–09
•Figure: Price per Tire in Belgium 2007–11
•Figure: Rubber Prices Versus Belgium Market Value
•Figure: Tire Distribution Channels in Belgium
•Figure: GDP Growth (%) and Tire Market Volume in Austria 2012–15
•Figure: Tire Market Value 2012–15
•Figure: Tire Distribution Channels in Austria
•Figure: GDP Growth (%) and Tire Market Volume in Switzerland 2012–15
•Figure: Tire Market Value 2012–15
•Figure: Tire Distribution Channels in Switzerland
•Figure: GDP Growth (%) and Tire Market Volume in the Netherlands 2012–15
•Figure: Tire Market Value in the Netherlands 2012–15
•Figure: Price per Tire in the Netherlands 2012–15
•Figure: Tire Distribution Channels in the Netherlands 2015
•Figure: GDP Growth (%) and Tire Market Volume in Belgium 2012–15
•Figure: Tire Market Value in Belgium 2012–15
•Figure: Tire Market Value in Belgium 2012–15

Price: $ 400.00

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