River Island Clothing | Customer Insight
Report description
During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty.
- Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration.
- Understand which strategies are most effective at driving customer loyalty in footwear and justify your own business investments.
- Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities.
A comprehensive analysis of a retailer's customer profile.
- How has the profile of the consumers shopping at the clothing retailer changed over the past year and what has caused this?
- What drives consumers to shop for clothing at the retailer? What makes them disloyal?
- How many other stores do your shoppers use for clothing and what stores are these? Will these be a threat going forward?
Table of contents
AT A GLANCE SUMMARY
River Island clothing
SHARE OF SHOPPERS
River Island share of shopper by demographics
River Island share of shopper by TV region
River Island penetration of shopper by household characteristics
River Island share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
River Island conversion of visitors to main user by demographics and region
River Island conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
River Island profile of shoppers by television region
River Island profile of shoppers by household characteristics
River Island profile of shoppers by other characteristics and ACORN classification
LOYALTY
River Island loyalty of main users by demographics and region
River Island loyalty of main users by household characteristics
River Island basic drivers of loyalty and disloyalty
River Island detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Further reading
Ask the analyst
Global Retail FreeView
Verdict consulting
Disclaimer
TABLES
Table: Key performance indicators for River Island in clothing
Table: River Island changes in visitor share (%) 2008–12
Table: River Island changes in main user share (%) 2008–12
Table: Visitor and main user penetration of ACORN classification (%) 2012
Table: River Island changes in conversion rate (%) 2008–12
Table: River Island changes in non-conversion rate (%) 2008–12
Table: Main stores non-converters use instead of River Island 2012
Table: River Island visitor and main user profiles by ACORN classification (%) 2012
Table: River Island changes in loyalty (%) 2008–12
Table: River Island changes in disloyalty (%) 2008–12
Table: River Island drivers of loyalty 2008–12
Table: River Island drivers of disloyalty 2008–12
Table: River Island detailed drivers of loyalty 2012
Table: Cross sector matrix shopping 2012
Table: Other retailers used 2012
Table: Sample sizes by sector 2012
FIGURES
Figure: Visitor share 2008–12
Figure: Main user share 2008–12
Figure: Visitor share by demographic group 2012
Figure: Main user share by demographic group 2012
Figure: River Island visitor share by television region 2012
Figure: River Island main user share by television region 2012
Figure: River Island visitor and main user share by household tenure 2012
Figure: River Island visitor and main user share by number of people in household 2011
Figure: River Island visitor and main user share by children in household 2012
Figure: River Island visitor and main user share by number of cars in household 2012
Figure: River Island visitor and main user share by working status 2012
Figure: River Island visitor and main user share by marital status 2012
Figure: Conversion rates 2008–12
Figure: Conversion rates by demographic group 2012
Figure: River Island conversion rates by region 2012
Figure: River Island conversion rates by household tenure 2012
Figure: River Island conversion rates by number of people in household 2012
Figure: River Island conversion rates by children in household 2012
Figure: River Island conversion rates by number of cars in household 2012
Figure: River Island non-conversion rates 2008–12
Figure: River Island non-conversion rates by demographic group 2012
Figure: Demographic profile of non-converting River Island visitors 2012
Figure: Regional profile of non-converting River Island visitors 2012
Figure: River Island visitor profile by demographic group 2012
Figure: River Island main user profile by demographic group 2012
Figure: River Island visitor profile by region 2012
Figure: River Island main user profile by region 2012
Figure: River Island visitor and main user profile by household tenure 2012
Figure: River Island visitor and main user profile by number of people in household 2012
Figure: River Island visitor and main user profile by children in household 2012
Figure: River Island visitor and main user profile by number of cars in household 2012
Figure: River Island visitor and main user profile by working status 2012
Figure: River Island visitor and main user profile by marital status 2012
Figure: Loyalty 2008–12
Figure: River Island disloyalty 2012
Figure: Loyalty by demographic group 2012
Figure: River Island loyalty by region 2012
Figure: River Island loyalty by household tenure 2012
Figure: River Island loyalty by number of people in household 2012
Figure: River Island loyalty by children in household 2012
Figure: River Island loyalty by number of cars in household 2012
Figure: River Island – other clothing stores used
Figure: Preference stores 2012
Figure: Sectors shopped 2012
River Island clothing
SHARE OF SHOPPERS
River Island share of shopper by demographics
River Island share of shopper by TV region
River Island penetration of shopper by household characteristics
River Island share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
River Island conversion of visitors to main user by demographics and region
River Island conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
River Island profile of shoppers by television region
River Island profile of shoppers by household characteristics
River Island profile of shoppers by other characteristics and ACORN classification
LOYALTY
River Island loyalty of main users by demographics and region
River Island loyalty of main users by household characteristics
River Island basic drivers of loyalty and disloyalty
River Island detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Further reading
Ask the analyst
Global Retail FreeView
Verdict consulting
Disclaimer
TABLES
Table: Key performance indicators for River Island in clothing
Table: River Island changes in visitor share (%) 2008–12
Table: River Island changes in main user share (%) 2008–12
Table: Visitor and main user penetration of ACORN classification (%) 2012
Table: River Island changes in conversion rate (%) 2008–12
Table: River Island changes in non-conversion rate (%) 2008–12
Table: Main stores non-converters use instead of River Island 2012
Table: River Island visitor and main user profiles by ACORN classification (%) 2012
Table: River Island changes in loyalty (%) 2008–12
Table: River Island changes in disloyalty (%) 2008–12
Table: River Island drivers of loyalty 2008–12
Table: River Island drivers of disloyalty 2008–12
Table: River Island detailed drivers of loyalty 2012
Table: Cross sector matrix shopping 2012
Table: Other retailers used 2012
Table: Sample sizes by sector 2012
FIGURES
Figure: Visitor share 2008–12
Figure: Main user share 2008–12
Figure: Visitor share by demographic group 2012
Figure: Main user share by demographic group 2012
Figure: River Island visitor share by television region 2012
Figure: River Island main user share by television region 2012
Figure: River Island visitor and main user share by household tenure 2012
Figure: River Island visitor and main user share by number of people in household 2011
Figure: River Island visitor and main user share by children in household 2012
Figure: River Island visitor and main user share by number of cars in household 2012
Figure: River Island visitor and main user share by working status 2012
Figure: River Island visitor and main user share by marital status 2012
Figure: Conversion rates 2008–12
Figure: Conversion rates by demographic group 2012
Figure: River Island conversion rates by region 2012
Figure: River Island conversion rates by household tenure 2012
Figure: River Island conversion rates by number of people in household 2012
Figure: River Island conversion rates by children in household 2012
Figure: River Island conversion rates by number of cars in household 2012
Figure: River Island non-conversion rates 2008–12
Figure: River Island non-conversion rates by demographic group 2012
Figure: Demographic profile of non-converting River Island visitors 2012
Figure: Regional profile of non-converting River Island visitors 2012
Figure: River Island visitor profile by demographic group 2012
Figure: River Island main user profile by demographic group 2012
Figure: River Island visitor profile by region 2012
Figure: River Island main user profile by region 2012
Figure: River Island visitor and main user profile by household tenure 2012
Figure: River Island visitor and main user profile by number of people in household 2012
Figure: River Island visitor and main user profile by children in household 2012
Figure: River Island visitor and main user profile by number of cars in household 2012
Figure: River Island visitor and main user profile by working status 2012
Figure: River Island visitor and main user profile by marital status 2012
Figure: Loyalty 2008–12
Figure: River Island disloyalty 2012
Figure: Loyalty by demographic group 2012
Figure: River Island loyalty by region 2012
Figure: River Island loyalty by household tenure 2012
Figure: River Island loyalty by number of people in household 2012
Figure: River Island loyalty by children in household 2012
Figure: River Island loyalty by number of cars in household 2012
Figure: River Island – other clothing stores used
Figure: Preference stores 2012
Figure: Sectors shopped 2012
Related research categories
By sector: Apparel and clothing
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