Swimwear market research (page 1 of 5)

In 2012, underwear, nightwear and swimwear in Chile did not show any striking changes from 2011. However, the advertising campaigns undertaken by Falabella granted it the position of category leader, ...

In 2012 sales of underwear reached Mx$15,415 million, an 8% increase when compared to the previous year. This category represented 70% of the total sales value. Amongst sales of underwear, women’s und...

Bare minimum: Improved spending will spur moderate growth, despite competition...

Underwear, nightwear and swimwear benefited from strong retail development in Morocco towards the end of the review period, with the opening of shopping malls in major cities increasing the range of p...

Volume sales of underwear recorded a decline of 5% in 2011. Moreover, the poor economic situation for the majority of the population resulted in an increase in demand for cheaper products, such as ent...

As during the review period, women’s underwear, nightwear and swimwear continued to be of considerably greater importance than men’s, with 67% value share. The Portuguese population is made up of more...

Despite 1% volume growth recorded in 2011, the category recorded 6% in current value terms as Turkish consumers increasingly preferred branded products available through organised retailing channels....

In 2011, underwear, nightwear and swimwear showed strong 8% growth in volume terms. As the unit price continued its growth the market increased by 16% in current value terms, taking sales to RUB125 bi...

There were positive results for underwear, nightwear, and swimwear in 2011 with an overall performance of 1% in current value sales. Underwear is seen as a very common purchase; therefore sales did no...

Men’s underwear, nightwear and swimwear witnessed strong current value growth of 9% in 2011. As an essential item in life, men’s and women’s underwear primarily spurred the growth in this category, wi...

In 2011, underwear, nightwear and swimwear had volume growth of 2%, which was on par with the growth in 2010. Demand for underwear, nightwear and swimwear was fuelled by rising disposable household in...

This industry comprises establishments primarily engaged in retailing specialized lines of new clothing (except general lines of men's, women's, children's, infants', and family clothing). These estab...

After two years of noticeable decline in retailers’ businesses, 2011 brought about an improvement, as Romanians purchased more underwear, nightwear and swimwear. In total, 41 million products were pur...

A higher number of international premium brands now offer underwear, nightwear and swimwear in Singapore. As Singaporean consumers become increasingly brand conscious and more willing to spend money o...

2011 was a stronger year for underwear, nightwear and swimwear sales, although volume growth slowed down from 2010. 2010 volume growth notably improved from 2009 which was sluggish due to the impact o...

Despite the economic slowdown in the second half of 2011, Taiwan’s economy generally was better in 2011 in comparison to the 2008/2009 recession. Current value sales of underwear, nightwear and swimwe...

Underwear, nightwear and swimwear experienced 8% current value growth to reach HK$4,376 million in 2011. This is due to the influx of mainland Chinese tourists with their high purchasing power that sa...

In 2011, overall underwear, nightwear and swimwear showed a strong increase by 8%, due to the fastest growth of 9% in women’s underwear and 10% in men’s underwear, both in value terms respectively. Th...

Underwear, nightwear and swimwear is already highly penetrated and stable. The key driving factor represents the trend also visible in other categories. Czech consumers started to become more active o...

As the recession in the Netherlands dragged on for longer than expected at the end of the review period, Dutch consumers looked to economise on clothing purchases and underwear, nightwear and swimwear...

Norwegian consumers have high motivation for purchasing underwear. The main reason is the climate in Norway, which is represented by a long winter season. A higher number of cold nights and days means...

Positive socioeconomic and economic conditions over the past 10 years contributed to increased purchasing power among lower-income consumers. With higher disposable incomes, it was possible for consum...

Underwear companies have a long history and most have more than 30 years' experience in the market. Companies are highly respected and recognised both locally and internationally for their design and ...

While overall clothing in France suffered from the poor economy and from consumers reducing their purchases in terms of apparel, current value sales of underwear, nightwear and swimwear continued to p...

The negative economic performance did not change women's consumption of nightwear, swimsuits or underwear very much during 2011. Venezuelan women continue to maintain a good appearance and try to be a...

Boxers is the leading type of men’s underwear followed by briefs. Manufacturers are focusing on the design as young men prefer colourful rubber bands. However, the package of two single-coloured boxer...

A slowdown in economic recovery around the globe did not have a significant negative effect on Malaysia, where consumer confidence continued to rise, which in turn increased purchasing power of local ...

Underwear, nightwear and swimwear posted 3% growth in retail volume sales in 2011, which was marginally stronger compared to 2010. Swimwear and underwear were the main growth drivers, as only a limite...

68% of women aged 15-years-old and over were overweight or obese in 2011, with the review period seeing particularly strong growth in the number suffering for obesity. These women are however increasi...

Growth was boosted by economic recovery for the United Arab Emirates in the last two years of the review period. This resulted in a rising expatriate population and also a growing consumer willingness...