Tomorrow’s clothing retail: sectors, markets and routes – forecasts to 2016

Published: June 2010

Publisher: just-style.com

Product ref: 96381

Pages: 56

Format: PDF

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Report description

Following on from just-style's recent report predicting tomorrow's apparel manufacturing industry, this sister title looks at tomorrow's clothing retail market. This think-piece report is about the whole of clothing retail, now and in the future. It is an analysis of where the consumers' money will be spent. Accordingly, it has been split into broad price, merchandise and geography segments. These are:

Price (luxury; mass; value).
Merchandise (women’s outerwear; women’s underwear; menswear; childrenswear; accessories).
Regional geography (North America; Western Europe; Japan; Middle East; BRICs).

The main question that the report poses is whether the financial crises of 2008-2010 have created a paradigm shift in the behaviour of consumers, retailers and brands, in what is now a differently constructed business and political world.

Extract: Retailers’ behaviours have been erratic, not to say schizophrenic since October 2008. In turn, we witnessed:

an immediate reaction to dramatic falls in demand by a wave of offers;
a realisation that SS09 would be heavily overstocked;
a savage reduction in purchases for AW09;
a ‘play it safe’ merchandise choice approach to SS10;
for AW10 some have prepared for recovery; others have banked on double dip recession.

In this situation, the report considers four future drivers of the industry.

Following Chapter 1's Executive summary, Chapter 2 Introduction describes how the report will address the main question posed - whether the financial crises of 2008-2010 have created a paradigm shift in the behaviour of consumers, retailers and brands.

It answers the question by providing:

the nature of the luxury, mass and value markets in Chapter 3, with the use of price-fashion matrices;
the economics of the apparel market in Chapter 4, with the use of luxury, mass and value cost structures;
the segments of the apparel market in Chapter 5, with the use of merchandise categories, fashionability and price points;
a hypothesis for the future and an analysis of four major issues: polarisation, e-commerce, green and supply chain in Chapters 6-10;
a forecast of future hotspots by merchandise categories, fashionability, price points and regions in Chapter 11. Here, this chapter provides historic and forecasted % share of the global clothing retail market by clothing segment and price point.

This report provides an essential insight into how the recent downturn has left the world clothing retail industry, its effects and where the industry will likely head out to 2016.

Chapter 1 Executive summary
Report scope
Luxury, mass market and value: An explanation and market shares
The current apparel market
Hotspots

Chapter 2 Introduction

Chapter 3 Luxury, mass market and value: an explanation
A very subjective market segmentation
Valuing the price-fashion matrix

Chapter 4 The economics of the apparel market
Margins
Costs
Profits

Chapter 5 Segmenting the apparel market by value
Overall segmentation by merchandise category
Segmentation by fashionability within merchandise category
Segmentation by price, within fashionability, within merchandise category

Chapter 6 The future clothing hypothesis
The veracity and robustness of economic forecasts
The depth of the problem
The effect on labour in developing countries
The plus side: Online sales are growing

Chapter 7 Polarisation between the luxury, mass-market and value segments
The current situation
The fickle versus the loyal customer
Increased choice on the High Street
E-commerce and ‘shopping around’
Increased fashion sense together with price deflation as parallel trends
Conclusion: Which segment is the winner in polarisation

Chapter 8 Online retailing in the UK: Which is the winning segment?
Introduction
The online value segment
The online mass-market segment
The online luxury segment
Conclusion: Which segment is the winner online?

Chapter 9 Green, ethical and sustainable issues for both the retailer and the clothing supplier
Can green be profitable?
The green position in the UK market in the value segment
The green position in the UK market in the ‘mass’ segment
The green position in the UK market in the luxury segment
Conclusion: Which segment is the winner on green?

Chapter 10 Supply chain influences on the consumer
Nature of the apparel industry supply chain
Supply chain nomenclature
Traditional collections (luxury, mass market and value)
Fast fashion (some mass market and some budget)
The consumers’ reaction

Chapter 11 The future of clothing retail
Historic, current and forecast percentage share by price level, all merchandise segments
Historic, current and forecast percentage share by price level, women’s outerwear
Historic, current and forecast percentage share by price level, women’s underwear
Historic, current and forecast percentage share by price level, menswear
Historic, current and forecast percentage share by price level, childrenswear
Historic, current and forecast percentage share by price level, acessories

List of figures
Figure 1: The price-fashion matrix
Figure 2: The price-fashion segmentation model, valued with price points and value percentages
Figure 3: Where people buy their clothes online, June 2009
Figure 4: The supply chain
Figure 5: Traditional supply chain calendar
Figure 6: Fast fashion supply chain calendar

List of tables
Table 1: Profit and loss cost structures of clothing retail for luxury, mass and value segments
Table 2: Merchandise category shares of apparel and accessories, 2010 (%)
Table 3: Merchandise category segments by fashionability
Table 4: Merchandise category segments by fashionability and price level, all segments
Table 5: Merchandise category segments by fashionability and price level, women’s outerwear
Table 6: Merchandise category segments by fashionability and price level, women’s underwear
Table 7: Merchandise category segments by fashionability and price level, menswear
Table 8: Merchandise category segments by fashionability and price level, childrenswear
Table 9: Merchandise category segments by fashionability and price level, accessories
Table 10: Percentage share of world clothing retail market by clothing price band, all segments, 2005-2016 (% and growth)
Table 11: Percentage share of world clothing retail market by clothing price band, women's outerwear, 2005-2016 (% and growth)
Table 12: Percentage share of world clothing retail market by clothing price band, women's underwear, 2005-2016 (% and growth)
Table 13: Percentage share of world clothing retail market by clothing price band, menswear, 2005-2016 (% and growth)
Table 14: Percentage share of world clothing retail market by clothing price band, childrenswear, 2005-2016 (% and growth)
Table 15: Percentage share of world clothing retail market by clothing price band, accessories, 2005-2016 (% and growth)