UK Consumer Insight 2010: JD Sports Footwear
Report description
Verdict Research UK Consumer Insights 2010 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase- New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
- Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
Table of contents
TABLE OF CONTENTS
At a glance summary
JD Sports Footwear
Share of Shoppers
JD Sports share of shopper by demographics
JD Sports share of shoppers by television region
JD Sports share of shoppers by household characteristics
JD Sports share of shoppers by other characteristics and ACORN classification
Conversion and non-conversion
JD Sports conversion of visitors to main users by demographics and region
JD Sports conversion of visitors to main users by household characteristics
Non-converting customers
Profile of shoppers
JD Sports profile of shoppers by television region
JD Sports profile of shoppers by household characteristics
JD Sports profile of shoppers by other characteristics and ACORN classification
Loyalty
JD Sports loyalty of main users by demographics and region
JD Sports loyalty of main users by household characteristics
JD Sports basic drivers of loyalty and disloyalty
JD Sports detailed drivers of loyalty
Competition
Cross sector competitor dynamics
Methodology
Basic methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
TABLE OF FIGURES
Figure 1: JD Sports visitor share 2006 - 2010
Figure 2: Profile of Footwear shoppers % – by gender 2006-2010
Figure 3: JD Sports visitor share by demographic group 2010
Figure 4: JD Sports main user share by demographic group 2010
Figure 5: JD Sports visitor share by television region 2010
Figure 6: JD Sports main user share by television region 2010
Figure 7: JD Sports visitor and main user share by household tenure 2010
Figure 8: JD Sports visitor and main user share by number of people in household 2010
Figure 9: JD Sports visitor and main user share by children in household 2010
Figure 10: JD Sports visitor and main user share by number of cars in household 2010
Figure 11: JD Sports visitor and main user share by working status 2010
Figure 12: JD Sports visitor and main user share by marital status 2010
Figure 13: JD Sports conversion rates 2006 – 2010
Figure 14: JD Sports conversion rates by demographic group 2006 – 2010
Figure 15: JD Sports conversion rates by region 2006 – 2010
Figure 16: JD Sports conversion rates by household tenure 2006 – 2010
Figure 17: JD Sports conversion rates by number of people in household 2006 – 2010
Figure 18: JD Sports conversion rates by children in household 2006 – 2010
Figure 19: JD Sports conversion rates by number of cars in household 2006 – 2010
Figure 20: JD Sports non-conversion rates 2006 – 2010
Figure 21: JD Sports non-conversion rates by demographic group 2010
Figure 22: Demographic profile of non-converting JD Sports visitors 2010
Figure 23: Regional profile of non-converting JD Sports visitors 2010
Figure 24: JD Sports visitor profile by demographic group 2010
Figure 25: JD Sports main user profile by demographic group 2010
Figure 26: JD Sports visitor profile by region 2010
Figure 27: JD Sports main user profile by region 2010
Figure 28: JD Sports visitor and main user profile by household tenure 2010
Figure 29: JD Sports visitor and main user profile by number of people in household 2010
Figure 30: JD Sports visitor and main user profile by children in household 2010
Figure 31: JD Sports visitor and main user profile by number of cars in household 2010
Figure 32: JD Sports visitor and main user profile by working status 2010
Figure 33: JD Sports visitor and main user profile by marital status 2010
Figure 34: JD Sports loyalty 2006 – 2010
Figure 35: JD Sports disloyalty 2010
Figure 36: JD Sports loyalty by demographics 2010
Figure 37: JD Sports loyalty by region 2010
Figure 38: JD Sports loyalty by household tenure 2010
Figure 39: JD Sports loyalty by number of people in household 2010
Figure 40: JD Sports loyalty by children in household 2010
Figure 41: JD Sports loyalty by number of cars in household 2010
Figure 42: JD Sports – other Footwear stores used 2010
Figure 43: Preference stores 2010
Figure 44: Sectors shopped 2010
TABLE OF TABLES
Table 1: Key performance indicators for JD Sports in Footwear
Table 2: JD Sports change in visitor share (%) 2006 - 2010
Table 3: JD Sports change in main user share (%) 2006 - 2010
Table 4: Key performance indicators for JD Sports in Footwear
Table 5: JD Sports change in conversion rates (%) 2006 - 2010
Table 6: JD Sports change in non-conversion rates (%) 2006 - 2010
Table 7: Main stores non-converters use instead of JD Sports 2010
Table 8: JD Sports visitor and main user profile by ACORN classification 2010
Table 9: JD Sports changes in loyalty 2006– 2010
Table 10: JD Sports changes in disloyalty 2006– 2010
Table 11: JD Sports drivers of loyalty (%) 2006 – 2010
Table 12: JD Sports drivers of disloyalty (%) 2006 – 2010
Table 13: JD Sports detailed drivers of loyalty 2010
Table 14: Cross sector matrix shopping 2010
Table 15: Other retailers used 2010
Table 16: Sample sizes by sector 2010
Related research categories
By company: JD Sports Fashion Plc
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