UK Consumer Insight 2010: Primark Clothing

TABLE OF CONTENTS
At a glance summary
Primark Clothing
Share of Shoppers
Primark share of shopper by demographics
Primark share of shoppers by television region
Primark share of shoppers by household characteristics
Primark share of shoppers by other characteristics and ACORN classification
Conversion and non-conversion
Primark conversion of visitors to main users by demographics and region
Primark conversion of visitors to main users by household characteristics
Non-converting customers
Profile of shoppers
Primark profile of shoppers by television region
Primark profile of shoppers by household characteristics
Loyalty
Primark loyalty of main users by demographics and region
Primark loyalty of main users by household characteristics
Primark basic drivers of loyalty and disloyalty
Primark detailed drivers of loyalty
Competition
Cross sector competitor dynamics
Methodology
Basic methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting

TABLE OF FIGURES
Figure 1: Primark visitor share (%) 2006 - 2010
Figure 2: Primark main user share (%) 2006 - 2010
Figure 3: Primark visitor share by demographic group 2010
Figure 4: Primark main user share by demographic group 2010
Figure 5: Primark visitor share by television region 2010
Figure 6: Primark main user share by television region 2010
Figure 7: Primark visitor and main user share by household tenure 2010
Figure 8: Primark visitor and main user share by number of people in household 2010
Figure 9: Primark visitor and main user share by children in household 2010
Figure 10: Primark visitor and main user share by number of cars in household 2010
Figure 11: Primark visitor and main user share by working status 2010
Figure 12: Primark visitor and main user share by marital status 2010
Figure 13: Primark conversion rates 2006 – 2010
Figure 14: Primark conversion rates by demographic group 2006 – 2010
Figure 15: Primark conversion rates by region 2006 – 2010
Figure 16: Primark conversion rates by household tenure 2006 – 2010
Figure 17: Primark conversion rates by number of people in household 2006 – 2010
Figure 18: Primark conversion rates by children in household 2006 – 2010
Figure 19: Primark conversion rates by number of cars in household 2006 – 2010
Figure 20: Primark non-conversion rates 2006 – 2010
Figure 21: Primark non-conversion rates by demographic group 2010
Figure 22: Demographic profile of non-converting Primark visitors 2010
Figure 23: Regional profile of non-converting Primark visitors 2010
Figure 24: Primark visitor profile by demographic group 2010
Figure 25: Primark main user profile by demographic group 2010
Figure 26: Primark visitor profile by region 2010
Figure 27: Primark main user profile by region 2010
Figure 28: Primark visitor and main user profile by household tenure 2010
Figure 29: Primark visitor and main user profile by number of people in household 2010
Figure 30: Primark visitor and main user profile by children in household 2010
Figure 31: Primark visitor and main user profile by number of cars in household 2010
Figure 32: Primark visitor and main user profile by working status 2010
Figure 33: Primark visitor and main user profile by marital status 2010
Figure 34: Primark loyalty 2006 – 2010
Figure 35: Primark disloyalty 2010
Figure 36: Primark loyalty by demographics 2010
Figure 37: Primark loyalty by region 2010
Figure 38: Primark loyalty by household tenure 2010
Figure 39: Primark loyalty by number of people in household 2010
Figure 40: Primark loyalty by children in household 2010
Figure 41: Primark loyalty by number of cars in household 2010
Figure 42: Primark – other clothing stores used 2010
Figure 43: Preference stores 2010
Figure 44: Sectors shopped 2010

TABLE OF TABLES
Table 1: Key performance indicators for Primark in clothing
Table 2: Primark change in visitor share (%) 2006 - 2010
Table 3: Primark change in main user share (%) 2006 - 2010
Table 4: Visitor and main user share by ACORN classification
Table 5: Primark change in conversion rates (%) 2006 - 2010
Table 6: Primark change in non-conversion rates (%) 2006 - 2010
Table 7: Main stores non-converters use instead of Primark 2010
Table 8: Primark visitor and main user profile by ACORN classification 2010
Table 9: Primark changes in loyalty 2006– 2010
Table 10: Primark changes in disloyalty 2006– 2010
Table 11: Primark drivers of loyalty (%) 2006 – 2010
Table 12: Primark drivers of disloyalty (%) 2006 – 2010
Table 13: Primark detailed drivers of loyalty 2010
Table 14: Cross sector matrix shopping 2010
Table 15: Other retailers used 2010
Table 16: Sample sizes by sector 2010

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