UK Consumer Satisfaction Index 2012 Clothing | Verdict Consumer Report

Published: May 2012

Publisher: Verdict

Product ref: 137973

Pages: 18

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Price guarantee: Yes - details here

Price: $ 3450.00

Report description

Verdict Research – UK Consumer Satisfaction Index 2012 for clothing is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Measure and rank your performance in customer satisfaction in the sector and assess how this has changed using six years of history (2007-2012)
Includes ratings for price, range, quality, service, convenience, ambience, layout and facilities. Use these to understand strengths and weaknesses
Identifies the biggest CSI winners and losers in clothing this year, highlighting those that pose the greatest threat to your business

As one of the few value clothing specialists targeting older females, Bonmarché has resonated well with its core audience and satisfies their needs through its niche offer and high levels of customer service

A shift in shopping habits in 2012 – with more consumers purchasing fewer higher priced items that offer good quality rather than high volumes of lower priced garments – should benefit Marks & Spencer and Next

For seven consecutive years, Primark has been the clothing leader in terms of price, with its low prices resonating well with price sensitive shoppers and low disposable incomes restricting discretionary clothing purchases. However, its score for price in 2012 has slipped marginally by one point to 73, just two points above Matalan

What is driving satisfaction for different retailers in clothing? Which retailers have improved the most?
What are your competitors' strengths and weaknesses and how can you exploit them by adapting your own strategies?
How are drivers of satisfaction changing in terms of importance in the consumers' eyes? What impact is the economy having on drivers of satisfaction?

EXECUTIVE SUMMARY
•About CSI
•Summary of findings – clothing
Bonmarché takes top spot from Marks & Spencer to become the overall clothing market leader
H&M improves its score, taking second place above Marks & Spencer
Marks & Spencer and Next are only two to score above average for quality
Primark continues to be top of mind for price, ranking it third overall
Grocers come top for convenience but bottom for range and quality
River Island slips and makes the most significant losses in terms of overall CSI score
SYNOPSIS AND COMPARATIVES
•Clothing
RANKINGS
•Overall ranking – clothing
•Winners since last year – clothing
•Losers since last year – clothing
•Rankings for range – clothing
•Rankings for price – clothing
•Rankings for convenience – clothing
•Rankings for quality – clothing
•Rankings for service – clothing
•Rankings for ambience – clothing
•Rankings for facilities – clothing
•Rankings for layout – clothing
TABLES
•Table: Clothing highest scoring retailers overall and by factor 2011 & 2012
•Table: CSI comparatives between clothing and all retail 2012
•Table: Retailers ranked by overall CSI score 2012
•Table: Clothing retailers with the most significant gains in overall CSI score 2012
•Table: Clothing retailers with the most significant losses in overall CSI score 2012
•Table: Retailers ranked 1 – 24 by latest CSI score for range 2007–12
•Table: Retailers ranked 1–24 by latest CSI score for price 2007–12
•Table: Retailers ranked 1–24 by latest CSI score for convenience 2007–12
•Table: Retailers ranked 1–24 by latest CSI score for quality 2007–12
•Table: Retailers ranked 1 – 24 by latest CSI score for service 2007–12
•Table: Retailers ranked 1–24 by latest CSI score for ambience 2007–12
•Table: Retailers ranked 1–24 by latest CSI score for facilities 2007–12
•Table: Retailers ranked 1–24 by latest CSI score for layout 2007–12
FIGURES
•Figure: Yearly overall score comparatives, clothing and all retail 2007–12