UK Consumer Satisfaction Index 2012 Footwear | Verdict Consumer Report
Report description
Verdict Research – UK Consumer Satisfaction Index 2012 for footwear is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
- Measure and rank your performance in customer satisfaction in the sector and assess how this has changed using six years of history (2007-2012)
- Includes ratings for price, range, quality, service, convenience, ambience, layout and facilities. Use these to understand strengths and weaknesses
- Identifies the biggest CSI winners and losers in footwear this year, highlighting those that pose the greatest threat to your business
Asda has achieved a well-rounded score, with ease of accessibility driving footfall and satisfying shoppers. Increasing the scope of age groups it targets instore and online and the trends available in footwear would help Asda to broaden its appeal further
Schuh's combination of private label and branded footwear has resonated well with shoppers throughout the recession, providing them with a choice of styles and brands across a clear price architecture, allowing shoppers to trade up or down
- What is driving satisfaction for different retailers in footwear? Which retailers have improved the most?
- What are the weaknesses of competitors' customer propositions and how can I exploit them to my advantage?
- How are drivers of satisfaction changing in terms of importance in the consumers' eyes? What impact is the economy having on drivers of satisfaction?
Table of contents
•About CSI
•Summary of findings – footwear
Asda ranks top with a vast improvement in score
Schuh has the strongest range
Primark's price credentials satisfy shoppers
A reputation for quality provides Clarks with the highest score
SYNOPSIS AND COMPARATIVES
•Footwear
RANKINGS
•Overall ranking – footwear
•Winners since last year – footwear
•Losers since last year – footwear
•Rankings for range – footwear
•Rankings for price – footwear
•Rankings for convenience – footwear
•Rankings for quality – footwear
•Rankings for service – footwear
•Rankings for ambience – footwear
•Rankings for facilities – footwear
•Rankings for layout – footwear
TABLES
•Table: Footwear highest scoring retailers overall and by factor 2011 & 2012
•Table: CSI comparatives between footwear and all retail 2012
•Table: Retailers ranked by overall CSI score 2012
•Table: Footwear retailers with the most significant gains in overall CSI score 2012
•Table: Footwear retailers with the most significant losses in overall CSI score 2012
•Table: Retailers ranked by latest CSI score for range 2007–12
•Table: Retailers ranked by latest CSI score for price 2007–12
•Table: Retailers ranked by latest CSI score for convenience 2007–12
•Table: Retailers ranked by latest CSI score for quality 2007–12
•Table: Retailers ranked by latest CSI score for service 2007–12
•Table: Retailers ranked by latest CSI score for ambience 2007–12
•Table: Retailers ranked by latest CSI score for facilities 2007–12
•Table: Retailers ranked by latest CSI score for layout 2007–12
FIGURES
•Figure: Yearly overall score comparatives, footwear and all retail 2007–12
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