UK Customer Insight 2011: Primark - Clothing

Published: March 2011

Publisher: Verdict

Product ref: 109825

Pages: 68

Format: PDF

Delivery: By product vendor

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Price: $ 4495.00

Report description

Introduction

Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Features and benefits

  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Highlights

A comprehensive analysis of a retailer's customer profile.

Your key questions answered

  • Discover the profile of the core shopper for individual retailers.
  • Understand what drives shopper loyalty and disloyalty.

Table of contents

AT A GLANCE SUMMARY
Primark clothing
SHARE OF SHOPPERS
Primark share of shoppers by demographics
Primark share of shoppers by TV region
Primark penetration of shopper by household characteristics
Primark share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Primark conversion of visitors to main user by demographics and region
Primark conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Primark profile of shoppers by television region
Primark profile of shoppers by household characteristics
Primark profile of shoppers by other characteristics and ACORN classification
LOYALTY
Primark loyalty of main users by demographics and region
Primark loyalty of main users by household characteristics
Primark basic drivers of loyalty and disloyalty
Primark detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research Researchconsulting
Disclaimer

Price: $ 4495.00

Related research categories

By company: Primark