UK Customer Insight 2011: Primark - Clothing
Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Features and benefits
- Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
A comprehensive analysis of a retailer's customer profile.
Your key questions answered
- Discover the profile of the core shopper for individual retailers.
- Understand what drives shopper loyalty and disloyalty.
Table of contents
SHARE OF SHOPPERS
Primark share of shoppers by demographics
Primark share of shoppers by TV region
Primark penetration of shopper by household characteristics
Primark share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Primark conversion of visitors to main user by demographics and region
Primark conversion of visitors to main user by household characteristics
PROFILE OF SHOPPERS
Primark profile of shoppers by television region
Primark profile of shoppers by household characteristics
Primark profile of shoppers by other characteristics and ACORN classification
Primark loyalty of main users by demographics and region
Primark loyalty of main users by household characteristics
Primark basic drivers of loyalty and disloyalty
Primark detailed drivers of loyalty
Cross sector competitor dynamics
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research Researchconsulting
Related research categories
By company: Primark
The just-style office is currently: Open
Office opening hours
The office is closed during weekends.
Current time at just-style headquarters: 1:24pm (Tuesday, 21 May 2013)