UK Customer Insights 2011: Marks & Spencer - Footwear
Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Features and benefits
- Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
A comprehensive analysis of a retailer's customer profile.
Your key questions answered
- Discover the profile of the core shopper for individual retailers.
- Understand what drives shopper loyalty and disloyalty.
Table of contents
Marks & Spencer footwear
SHARE OF SHOPPERS
Marks & Spencer share of shopper by demographics
Marks & Spencer share of shopper by TV region
Marks & Spencer penetration of shopper by household characteristics
Marks & Spencer share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Marks & Spencer conversion of visitors to main user by demographics and region
Marks & Spencer conversion of visitors to main user by household characteristics
PROFILE OF SHOPPERS
Marks & Spencer profile of shoppers by television region
Marks & Spencer profile of shoppers by household characteristics
Marks & Spencer profile of shoppers by other characteristics and ACORN classification
Marks & Spencer loyalty of main users by demographics and region
Marks & Spencer loyalty of main users by household characteristics
Marks & Spencer basic drivers of loyalty and disloyalty
Marks & Spencer detailed drivers of loyalty
Cross sector competitor dynamics
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
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Related research categories
By company: Marks & Spencer