UK Fashion Multiples 2010
Report description
Verdict Research: UK Fashion Multiples 2010 delivers comprehensive analysis of the key issues facing retailers in the clothing sector. It examines a set of small dynamic retailers, including key operating statistics, clothing market shares, store and space data and analyses opportunities in the market for individual retailers.
Scope- Spending trends in clothing, split down into men's, women's, children's and accessories
- Comprehensive profiles and outlooks for seven clothing retailers as well as concise profiles on eight smaller players
- Includes: Aurora, French Connection, H&M, Inditex, Republic, River Island,Ted Baker, Fenn Wright Manson, Hobbs, Jaeger, Reiss, Supergroup and others
- The clothing market is analysed in detail and includes market share information on the leading operators and the main channels of distribution
2010 will continue to be a challenging year, however faced with weak comparatives and higher levels of inflation we forecast growth to return to the clothing market in 2010. Rising just 1.8%, higher taxes and weak wage growth will result in consumers being reluctant to spend despite feeling a little more confident in making discretionary purchases.
Smaller retailers including Republic, Ted Baker and H&M have outperformed the clothing market and have managed to grow their market shares through 2009, despite the economic climate. While they are not the cheapest fashion retailers, offering good value for money through range, service and store environment has helped drive their success.
Smaller clothing retailers are often unable to compete on price with their larger competitors so must offer customers a clear reason to make a purchase. Developing a unique design handwriting or investing in own label ranges are ways of doing this.
Reasons to Purchase- Use Verdict's analysis of key market issues to guide future strategies, while exploiting opportunities and minimising risk
- Benchmark your performance against the seven leading fashion multiple retailers' key operating statistics and growth plans
- Comprehensive consumer spending information of all clothing sectors sets the context for the market
Table of contents
CHAPTER 1 EXECUTIVE SUMMARY
Key findings
Main conclusions
Despite the recession clothing retailers prove small can still be beautiful
CHAPTER 2 MARKET ANALYSIS
Clothing market definitions
Clothing market growth
Inflation will establish itself across all sectors in 2010
Retail distribution of clothing
CHAPTER 3 COMPANY DATA ANALYSIS
Fashion multiples clothing market shares
Fashion multiples continue to grow share across all sectors
Winners and losers
Key operating statistics
Clothing sales growth
Operating margins
Sales densities
Space growth
Space allocation
CHAPTER 4 OUTLOOK
Issues for fashion multiples 2010
Market growth
Growth slows as saturation levels increase
Price inflation
Inflation shows in the clothing market once more
Keeping customers and attracting new ones
Retaining customers
New fashion multiple entrants
International brands head to UK
Multi-channel offer
Next steps for online
Strategies for success … 2010 and beyond
Know your customer
Offer reasons to buy
Growth opportunities in a mature market
CHAPTER 5 AURORA FASHIONS
International opportunities abundant
Recent key events
Brands back on track after difficult year
Propositions
Strong design ethos
Financials
A firmer financial footing to build on
Space
UK presence well established, international the focus
Space allocation
Sector performance – clothing
Coast and Karen Millen top performers
Aurora market share to rise
Outlook
Recovery, after a difficult year
CHAPTER 6 FRENCH CONNECTION
Strong brand drives success in womenswear
Recent key events
Improved brand marketing should help new product launches
Proposition
Strong brand used across large range of product categories
Financials
Sales continue to grow
Space
Expansion picks up in 2009/10
Space allocation
Sector performance – clothing
Womenswear strong while menswear continues to struggle
Market Share
Womens market share grows in 2009
Outlook
Brand values need to be reflected across all departments
CHAPTER 7 H&M
Value stance continues to succeed in the UK
Recent key events
Expands customer base to drive growth
Proposition
Strong fashion offer at value prices attracts
Financials
Trading performance continues to impress
Space
Strong growth continues
Space allocation
Sector performance – clothing
Sales growth is achieved across all sectors
Market Share
Market share grows across all sectors
Outlook
Opportunities for further targeted stores
CHAPTER 8 INDITEX
Strong brand identity helps Inditex to grow in the UK
Recent key events
Inditex continues to diversify to build share
Proposition
Brands appeal to a diverse customer base
Financials
Sales impress but losses may be a cause for concern
Space
Space growth slows as store openings are approached more cautiously
Space allocation
Sector performance – clothing
Womenswear still takes largest proportion of sales
Market shares
Market shares gradually rise across sectors
Outlook
Growth opportunities in newer fascias and online
CHAPTER 9 REPUBLIC
Branded offer proves popular in downturn
Recent key events
Proposition
Own label and third party brands provide a wide price architecture
Financials
Strong trading performance continues to impress
Space
Keeps expanding in recession
Space allocation
Sector performance – clothing
Sales in menswear and womenswear continue to perform equally well
Market Share
Menswear market share outperforms womenswear
Outlook
Successful base from which to grow
CHAPTER 10 RIVER ISLAND
Well differentiated product drives success
Recent key events
New ranges and new websites
Proposition
Widens price architecture with higher quality product
Financials
Sales continue to grow in spite of midmarket struggle
Space
Continues to expand
Space allocation
Sector performance – clothing
Womenswear grows marginally ahead of menswear
Marke Share
Clothing market share remains stable
Outlook
Drives sales through clearer customer segmentation
CHAPTER 11 TED BAKER
Widens customer base
Recent key events
Widens price architecture
Proposition
Strong brand used across large range of product categories
Financials
Sales continue to grow
Space
Expansion slows in 2009/10
Space allocation
Sector performance – clothing
Strong growth continues
Market Share
Market share gains
Outlook
Successfully targets customer segments
CHAPTER 12 SMALLER RETAILERS
Produce sales growth of up to 95.0%
Fenn Wright Manson
Grows offer and space
Recent key events
New sub brand to broaden appeal
Financials
Sales boosted by new stores and mail order service
Space
Takes advantage of weak property market
Outlook
Range opportunities
Hobbs
Retailer is refreshed with new sub brand
Recent key events
Hobbs adapts to a competitive market
Financials
Sales growth slows
Space
Expansion continues despite economic climate
Outlook
Work to be done to maximise potential
Jaeger
Celebrates 125 years of British fashion
Recent key events
125 years and still going strong
Financials
Sales continue to grow, while profits slip
Space
Jaeger continues to expand
Outlook
After 125 years, Jaeger can expand further
Mango
Efforts to improve start to pay off
Recent key events
Range launches bring newness to the brand
Financials
Sales pick up after a decline since 2002
Space
Store openings continue, but should be approached with caution
Outlook
Further local tailoring to UK market required
Reiss
Design, quality and service create exclusive feeling
Recent key events
Expansion from all angles
Financials
Sales grow both internationally and in UK
Space
Opportunities to expand remain
Outlook
Base established for international growth
Supergroup
Retail success of 2009
Recent key events
Business continues to thrive ahead of stock market flotation
Financials
Outstanding sales performance continues
Space
Store portfolio set for more growth
Outlook
Base established for short term growth
Whistles
New management refreshes brand image
Recent key events
A change in direction revitalises the brand
Financials
Sales growth slows
Space
Plenty of opportunity for growth on the Continent
Outlook
Will take time to draw in new customers – but long term prospects bright
White Stuff
Strong brand identy is key to White Stuff’s success
Recent key events
White Stuff yet to put a foot wrong
Financials
Sales continue to grow despite struggling economy
Space
Plenty of UK and international growth opportunities remain
Outlook
White Stuff will see further growth in 2010
CHAPTER 13 GLOSSARY
Financial Statistics – VAT
Trading Profile
Key Operating Ratios
Physical Development
Abbreviations
LIST OF TABLES
Table 1: Womenswear clothing market definition 2010
Table 2: Menswear clothing market definition 2010
Table 3: Childrenswear market definition 2010
Table 4: Accessories market definition 2010
Table 5: Clothing market spending trends 2000-2010e
Table 6: Clothing consumer spending trends 2000-2010e
Table 7: Clothing market deflation/inflation 2000-2010e
Table 8: Retail distribution of clothing expenditure 2009 and 2010e
Table 9: Fashion multiples UK clothing market shares 2005-2010e
Table 10: Fashion multiples UK womenswear market shares 2005-2010e
Table 11: Fashion multiples UK menswear market shares 2005-2010e
Table 12: Fashion multiples UK childrenswear market shares 2005-2010e
Table 13: Fashion multiples UK operating statistics 2009/10
Table 14: Space allocation 2009
Table 15: Percentage of stores closed across clothing retailers 2009
Table 16: Aurora Fashions overview 2010
Table 17: Coast retail proposition 2010
Table 18: Karen Millen retail proposition 2010
Table 19: Oasis retail proposition 2010
Table 20: Warehouse retail proposition 2010
Table 21: Aurora Fashions key operating statistics 2005-2010e
Table 22: * Mosaic Fashions UK key operating statistics 2005-2010e
Table 23: Mosaic Fashions store portfolio 2005-2009e
Table 24: Aurora Fashions store portfolio 2009e-2010e
Table 25: UK outlet numbers by retail brand 2006-2010e
Table 26: Store openings 2010/11
Table 27: Coast clothing space breakdown 2009
Table 28: Coast concession clothing space breakdown 2009
Table 29: Karen Millen clothing space breakdown 2009
Table 30: Karen Millen concession space breakdown 2009
Table 31: Oasis clothing space breakdown 2009
Table 32: Oasis concession clothing space breakdown 2009
Table 33: Warehouse clothing space breakdown 2009
Table 34: Warehouse concession clothing space breakdown 2009
Table 35: French Connection overview 2010
Table 36: French Connection retail proposition 2010
Table 37: Nicole Farhi retail proposition 2010
Table 38: Toast retail proposition 2010
Table 39: Great Plains retail proposition 2010
Table 40: French Connection UK key operating statistics 2005-2010e
Table 41: French Connection UK and international retail sales 2005-2010e
Table 42: French Connection UK store portfolio 2005-2010e
Table 43: French Connection clothing space breakdown 2009
Table 44: French Connection concession space breakdown 2009
Table 45: H&M overview 2010
Table 46: H&M retail proposition 2010
Table 47: H&M UK key operating statistics 2004-2009e
Table 48: H&M UK store portfolio 1999-2009e
Table 49: H&M Space Allocation 2009
Table 50: Inditex overview 2010
Table 51: Bershka retail proposition 2010
Table 52: Massimo Dutti retail proposition 2010
Table 53: Pull and Bear retail proposition 2010
Table 54: Zara retail proposition 2010
Table 55: Inditex UK key operating statistics 2005-2010e
Table 56: Bershka trading record 2005-2010e
Table 57: Massimo Dutti trading record 2004-2010e
Table 58: Pull and Bear trading record 2008-2010e
Table 59: Zara trading record 2000-2010e
Table 60: Inditex UK store portfolio 2000-2010e
Table 61: Inditex UK store numbers by brands 2000-2010e
Table 62: Bershka clothing space breakdown 2009
Table 63: Massimo Dutti clothing space breakdown 2009
Table 64: Pull & Bear clothing space breakdown 2009
Table 65: Zara clothing space breakdown 2009
Table 66: Republic overview 2010
Table 67: Republic retail proposition 2010
Table 68: Republic UK key operating statistics 2005-2010e
Table 69: Republic UK store portfolio 2000-2010e
Table 70: Republic clothing space breakdown 2009
Table 71: River Island overview 2010
Table 72: River Island retail proposition 2010
Table 73: River Island UK key operating statistics 2004-2009e
Table 74: River Island UK store portfolio 2004-2009e
Table 75: River Island clothing space breakdown 2009
Table 76: Ted Baker Company Overview 2010
Table 77: Ted Baker retail proposition 2010
Table 78: Ted Baker UK & Europe key operating statistics 2005-2010e
Table 79: Ted Baker UK & Europe store portfolio 2005-2010e
Table 80: Ted Baker clothing space breakdown 2009
Table 81: Ted Baker concession space breakdown 2009
Table 82: Smaller fashion multiples key operating statistics 2008-09
Table 83: Fenn Wright Manson key facts 2010
Table 84: Fenn Wright Manson clothing space allocation 2009
Table 85: Hobbs key facts 2010
Table 86: Hobbs clothing space allocation 2009
Table 87: Jaeger key facts 2010
Table 88: Jaeger clothing space allocation 2009
Table 89: Mango key facts 2010
Table 90: Mango clothing space allocation 2009
Table 91: Reiss key facts 2010
Table 92: Reiss clothing space allocation 2009
Table 93: Supergroup key facts 2010
Table 94: Whistles key facts 2010
Table 95: Whistles clothing space breakdown 2009
Table 96: White Stuff key facts 2010
Table 97: White Stuff space breakdown 2009
LIST OF FIGURES
Figure 1: Clothing market share five year change 2010e on 2005
Figure 2: Clothing market share change 2010e on 2009
Figure 3: Womenswear market share change 2010e on 2009
Figure 4: Menswear market share change 2010e on 2009
Figure 5: Childrenswear market share change 2010e on 2009
Figure 6: Fashion multiples clothing sales growth 2009/10e on 2008/09
Figure 7: Fashion multiples UK operating margins 2003/04 and 2008/09
Figure 8: Fashion multiples UK sales densities 2007/08 & 2008/09e
Figure 9: Fashion multiples space growth 2009/10e on 2008/09
Figure 10: Key issues for fashion multiples 2010
Figure 11: Clothing market growth 2002-2011e
Figure 12: Clothing volume growth 2002-2011e
Figure 13: Clothing deflation/inflation 1994-2013e
Figure 14: Average number of other stores used 2005-2010
Figure 15: Average number of other stores used, by age 2010
Figure 16: Recent and imminent entrants – positioning map 2010
Figure 17: H&M online fashion styling 2010
Figure 18: Pro’s and con’s of reserve & collect 2010
Figure 19: Developing communication channels 2010
Figure 20: Fashion multiples growth strategies 2010
Figure 21: Coast womenswear space breakdown 2009
Figure 22: Coast concession womenswear space breakdown 2009
Figure 23: Karen Millen womenswear space breakdown 2009
Figure 24: Karen Millen concession womenswear space breakdown 2009
Figure 25: Oasis womenswear space breakdown 2009
Figure 26: Oasis concession womenswear space breakdown 2009
Figure 27: Warehouse womenswear space breakdown 2009
Figure 28: Warehouse concession womenswear space breakdown 2009
Figure 29: Aurora to Mar 2010 (Mosaic to Jan) UK womens sales 2005-10e
Figure 30: Aurora Fashions womenswear and clothing shares 2005-2010e
Figure 31: French Connection UK retail sales & growth to Jan 2005-2010e
Figure 32: French Connection UK/Europe retail op profit to Jan 2004-2009
Figure 33: French Connection clothing space allocation 2007-2009
Figure 34: French Connection concession space allocation 2007-2009
Figure 35: French Connection UK womenswear sales to Jan 2005e-2010e
Figure 36: French Connection UK menswear sales to Jan 2005-2010e
Figure 37: French Connection clothing, women & mens shares 2005-2010e
Figure 38: H&M UK sales and growth to November 2004-2009e
Figure 39: H&M UK operating profit to November 2004-2009e
Figure 40: H&M clothing space allocation, as % of total store space 2007-2009
Figure 41: H&M womenswear sales (ex VAT) to November 2004-2009e
Figure 42: H&M childrenswear sales (ex VAT) to November 2004-2009e
Figure 43: H&M UK menswear sales (ex VAT) to November 2004-2009e
Figure 44: H&M clothing, women, men and childrenswear shares 2004-09e
Figure 45: Inditex UK sales and growth to year end January 2005-2010e
Figure 46: Bershka clothing space allocation 2007-2009
Figure 47: Massimo Dutti clothing space allocation 2007-2009
Figure 48: Pull & Bear clothing space allocation 2009
Figure 49: Zara clothing space allocation 2007-2009
Figure 50: UK womenswear sales of four Inditex fascias to Jan 2005-2010e
Figure 51: UK menswear sales of four Inditex fascias to Jan 2005-2010e
Figure 52: Zara UK childrenswear sales to January 2005-2010e
Figure 53: Inditex UK clothing category market shares 2005-2010e
Figure 54: Republic UK sales and growth to January 2005-2010e
Figure 55: Republic UK operating profit to January 2004-2009
Figure 56: Republic clothing space allocation 2009
Figure 57: Republic UK womenswear sales to January 2005e-2010e
Figure 58: Republic UK menswear sales to January 2005e-2010e
Figure 59: Republic clothing, mens and womens market shares 2005-2010e
Figure 60: River Island UK sales and growth to December 2004-2009e
Figure 61: River Island group operating profit to December 2003-2008
Figure 62: River Island clothing space allocation 2007-2009
Figure 63: River Island UK womenswear sales to December 2004e-2009e
Figure 64: River Island UK menswear sales to December 2004e-2009e
Figure 65: River Island clothing, men and women’s market shares 2005-10e
Figure 66: Ted Baker UK & Europe sales and growth to January 2005-10e
Figure 67: Ted Baker group operating profit to January 2004-2009
Figure 68: Ted Baker clothing space allocation 2007-2009
Figure 69: Ted Baker concession space allocation 2007-2009
Figure 70: Ted Baker UK & Europe menswear sales to Jan 2005-2010e
Figure 71: Ted Baker UK & Europe womenswear sales to Jan 2005e-2010e
Figure 72: Ted Baker clothing, men and women’s market shares 2005-2010e
Figure 73: Fenn Wright Manson womenswear space breakdown 2009
Figure 74: Hobbs womenswear space breakdown 2009
Figure 75: Jaeger clothing space breakdown 2008-2009
Figure 76: Mango womenswear space breakdown 2009
Figure 77: Reiss clothing space breakdown 2007-2009
Figure 78: Whistles womenswear space breakdown 2009
Figure 79: White Stuff clothing space allocation 2008-2009
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