UK Retail Performance Christmas 2011 Trading Review

Published: February 2012

Publisher: Verdict

Product ref: 134031

Pages: 38

Format: Powerpoint

Delivery: By product vendor

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Price: $ 1295.00

Report description

Without the impact of snow expectations were high for retailers to improve l-f-l performance in Christmas 2011. However, the austere climate and ongoing inflation limited spending in big ticket items and saw shoppers postone purchases until as close to Christmas day as possible.

  • Compare like-for-like and total growth in Q4 and Dec 2011 of over 40 retailers with 2010
  • Avail of five year growth trends for your sector and compare it with other key sectors to see where growth lies
  • Identify star performers and understand why they were successful this Christmas to enable you to maximise sales in 2012
  • Understand changing consumer trends and how to address new behaviour in 2012 to gain loyalty

The standout winners in 2011 were department stores -providing customers with gifting needs in a convenient format. Polarisation of demand saw the premium niche, and luxury brands outperform the middle market.

Consumer trends towards bargain hunting and multichannel researching before purchase are creating new challenges for retailers, which require a strategic investment in innovative initiatives.
  • Who were the winning and losing retailers & sectors in Q4 2011, and why?
  • How can retailers address changing consumer behaviour to grow sales in 2012?

Table of contents

SUMMARY
•Introduction
•Key findings
Department stores emerge winners while electricals woes continue;
Luxury brands retain their sparkle;
Department stores offer the right mix;
Promotions and price comparison dominate food & grocery market;
Electricals sales decline is unabated;
Space expansion boosts top line growth in homewares;
Shoppers return to online as snow stays away.
•Main conclusions
Polarisation in market brings spend to high end and value

UK RETAIL TRADING UPDATES CHRISTMAS
•Strong growth reported
Methodology and median growth
Sector performance varies
•Retailer outlook for Q4
Bargain hunters
Online & instore window shoppers
Online researchers
Instore browsers
•Books, music & video
•Clothing & footwear
Up against weak comparatives Christmas 2011 brought buoyant sales for many C&F retailers
•Department stores
Promotional activity has fuelled footfall and l-f-l sales
•Electricals
No festive cheer for high street electricals
•Food & grocery
Price based marketing misses the mark as customers trade up
•Health & beauty
Star performing sector during Christmas
•Home
L-f-l's remain negative as the sector struggles
•Miscellaneous retailers
Christmas 2011 was characterized by low growth

RETAILER PERFORMANCES
•Like-for-like performance December and Q4
More winners than losers
•Total sales performance December and Q4
Again many winners

APPENDIX
•List of abbreviations
•Ask the analyst
•Verdict consulting
•Disclaimer

TABLES
•Table: Books, music & video retailers performance Christmas 2010 and
•Table: Clothing & footwear retailers performance Christmas 2010 and
•Table: Department stores performance Christmas 2010 and
•Table: Electricals retailers performance Christmas 2010 and
•Table: Food & grocery retailers performance Christmas 2010 and
•Table: Health & beauty retailers performance Christmas 2010 and
•Table: Home retailers performance Christmas 2010 and
•Table: Miscellaneous retailers performance Christmas 2010 and

FIGURES
•Figure: Median growth reported for Q4 and December 2010 and
•Figure: Median total sales growth for Q4, H2 and Christmas period
•Figure: Median l-f-l sales growth by sector Christmas
•Figure: Median l-f-l sales growth by sector Christmas 2010 and
•Figure: Year-on-year total UK retail growth Q4 2002–12e
•Figure: Retailer strategies for converting online & instore browsers to shoppers
•Figure: Books, music & video median performance Christmas 2006–11
•Figure: Clothing & footwear retailers median performance Christmas 2006–11
•Figure: Department stores median performance Christmas 2006–11
•Figure: Electricals retailers median performance Christmas 2006–11
•Figure: Food & grocery retailers median performance Christmas 2006–11
•Figure: Health & beauty retailers median performance Christmas 2006–11
•Figure: Home retailers median performance Christmas 2006–11
•Figure: Miscellaneous retailers median performance Christmas 2006–11
•Figure: Retailers l-f-l sales growth year-on-year December
•Figure: Retailers l-f-l sales growth year-on-year Q4
•Figure: Retailers total sales growth year-on-year December
•Figure: Retailers total growth year-on-year Q4

Price: $ 1295.00

Related research categories

By sector: Sports and performancewear, General retail (in Retail)

By market: United Kingdom (in Europe)