Underwear, Nightwear and Swimwear in Austria
Report description
Beyond the aesthetic element of underwear, nightwear and swimwear, consumers are increasingly paying attention to the functional use of these items, including shapewear and sports underwear. Therefore, sales of underwear, nightwear and swimwear increased by 1% in volume terms and by 2% in current value terms in 2011. Consumers were interested in relatively higher-priced items on average, as they had higher disposable incomes than during 2009/2010.
Euromonitor International's Underwear, Nightwear and Swimwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Nightwear, Swimwear, Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Underwear, Nightwear and Swimwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 13 Underwear, Nightwear and Swimwear Company Shares 2007-2011
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 15 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Women's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 19 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 20 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 23 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 24 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 27 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 28 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Hennes & Mauritz (h&m) GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 1 Hennes & Mauritz (H&M) GmbH: Key Facts
Summary 2 Hennes & Mauritz (H&M) GmbH: Operational Indicators (Austria)
Company Background
Chart 1 Hennes & Mauritz (H&M) GmbH: H&M in Vienna
Production
Competitive Positioning
Summary 3 Hennes & Mauritz (H&M) GmbH: Competitive Position 2011
Internet Strategy
Palmers Textil AG in Apparel (austria)
Strategic Direction
Key Facts
Summary 4 Palmers Textil AG: Key Facts
Summary 5 Palmers Textil AG: Operational Indicators
Company Background
Chart 2 Palmers Textil AG: Palmers in Vienna
Production
Competitive Positioning
Summary 6 Palmers Textil AG: Competitive Position 2011
Internet Strategy
Wolford Beteiligungs GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 7 Wolford Beteiligungs GmbH: Key Facts
Summary 8 Wolford Beteiligungs GmbH: Operational Indicators (worldwide)
Company Background
Chart 3 Wolford Beteiligungs GmbH: Wolford in Vienna
Production
Competitive Positioning
Summary 9 Wolford Beteiligungs GmbH: Competitive Position 2011
Internet Strategy
Zara Österreich Clothing GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 10 Zara Österreich Clothing GmbH: Key Facts
Company Background
Chart 4 Zara Österreich Clothing GmbH: Zara in Vienna
Production
Competitive Positioning
Summary 11 Zara Österreich Clothing GmbH: Competitive Position 2011
Internet Strategy
Executive Summary
Stable Growth in 2011
Blurring of Styles Becomes More Prominent
Apparel Specialist Retail Chains Maintain the Lead in A Fragmented Landscape
Internet Retailing Gains Strength, With Consumers Doing More Shopping Online
Sales Are Expected To Decline Slightly in Constant Value Terms But Grow in Volume Terms
Key Trends and Developments
Stronger Competition Seen Amongst Apparel Specialist Retailers
Growing Trend Towards Fashionable Clothing and Sportswear
Internet Retailing Strengthens in Importance and Increases Pricing Pressures
Macro Economy: Employment Figures Indicate Economic Recovery
Lifestyle Changes - Shopping Increasingly Becomes A Leisure Activity
Stronger Focus on Children's Footwear To Account for Quick Upgrowth
Market Data
Table 29 Sales of Apparel by Category: Volume 2006-2011
Table 30 Sales of Apparel by Category: Value 2006-2011
Table 31 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 32 Sales of Apparel by Category: % Value Growth 2006-2011
Table 33 Apparel Company Shares 2007-2011
Table 34 Apparel Brand Shares 2008-2011
Table 35 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 36 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 37 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 38 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 39 Forecast Sales of Apparel by Category: Value 2011-2016
Table 40 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 41 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 12 Research Sources
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