Victoria's Secret | Verdict Company Briefing

Published: July 2012

Publisher: Verdict

Product ref: 146576

Pages: 33

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Satisfaction guarantee

Satisfaction guarantee

Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.

Price guarantee: Yes - details here

Price guarantee

Price guarantee

Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.

All we ask for is reasonable proof of the report being currently available at the lower price.

If you do find a lower price, contact Claire Cole on: +44 (0)1527 573 738 Intl, 1-866-545-5878 Toll-Free from US or use the call back form below

Price: $ 400.00

Report description

Having taken a relatively cautious approach to international expansion, US lingerie retailer Victoria’s Secret is poised to enter the European market with two full assortment stores in London in summer 2012. The retailer’s strong global brand awareness aided by its keen presence on social media sites, and its strength in product innovation will provide differentiation in the UK lingerie market.

  • Benchmark Victoria's Secret's performance by discovering its five year sales and profit history.
  • Discover Victoria's Secret's brand positioning in both North America and in the UK to understand its potential impact on your business.
  • Consider your own international expansion strategy by building awareness of Victoria's Secret's plans for overseas growth.

Victoria’s Secret has achieved a sustained period of comparable store sales growth, with its core fascia and its Victoria’s Secret Beauty fascia posting comparable store sales growth for 30 consecutive months. This can be attributed to its strong product offer, as well as its effective and careful use of promotions, which drive traffic to stores.

Lingerie is a difficult sector to sell remotely as fit, comfort and customer service are all important features in the buying process so unless the customer is loyal and has a good knowledge of how Victoria's Secret underwear fits it will be difficult for the retailer to grow its online presence and share of total sales.

The US has very few lingerie specialists large enough to pose as a threat to Victoria's Secret, enabling it to hold a strong market position and making it a go to destination for women looking for good value and interesting ranges with a high fashion influence–which many of its midmarket competitors fail to achieve, offering more basic propositions

  • How have Victoria's Secret's lingerie sales and densities developed and how does Verdict see this changing as it enters new markets?
  • How will the retailer adjust its price architecture for launching in the UK and how will consumers react? Who will its competitors be in the UK?
  • Which countries offer Victoria's Secret the most growth potential and why? What should it do ahead of opening physical stores in new markets?
  • How beneficial would country specific websites be to Victoria's Secret? What other multichannel facilities would enhance its shopping experience?

Table of contents

Introduction
Having taken a relatively cautious approach to international expansion, US lingerie retailer Victoria’s Secret is poised to enter the European market with two full assortment stores in London in summer 2012. The retailer’s strong global brand awareness aided by its keen presence on social media sites, and its strength in product innovation will provide differentiation in the UK lingerie market.

Features and benefits
Benchmark Victoria's Secret's performance by discovering its five year sales and profit history.
Discover Victoria's Secret's brand positioning in both North America and in the UK to understand its potential impact on your business.
Consider your own international expansion strategy by building awareness of Victoria's Secret's plans for overseas growth.

Highlights
Victoria’s Secret has achieved a sustained period of comparable store sales growth, with its core fascia and its Victoria’s Secret Beauty fascia posting comparable store sales growth for 30 consecutive months. This can be attributed to its strong product offer, as well as its effective and careful use of promotions, which drive traffic to stores.
Lingerie is a difficult sector to sell remotely as fit, comfort and customer service are all important features in the buying process so unless the customer is loyal and has a good knowledge of how Victoria's Secret underwear fits it will be difficult for the retailer to grow its online presence and share of total sales.
The US has very few lingerie specialists large enough to pose as a threat to Victoria's Secret, enabling it to hold a strong market position and making it a go to destination for women looking for good value and interesting ranges with a high fashion influence–which many of its midmarket competitors fail to achieve, offering more basic propositions

Your key questions answered
How have Victoria's Secret's lingerie sales and densities developed and how does Verdict see this changing as it enters new markets?
How will the retailer adjust its price architecture for launching in the UK and how will consumers react? Who will its competitors be in the UK?
Which countries offer Victoria's Secret the most growth potential and why? What should it do ahead of opening physical stores in new markets?
How beneficial would country specific websites be to Victoria's Secret? What other multichannel facilities would enhance its shopping experience?

Price: $ 400.00

Related research categories

By company: Victoria's Secret