Market research: Vietnam (page 1 of 2)

This report contains detailed forecasts and analysis for Vietnam, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

Vietnam has become the second largest source of foreign textiles and clothing in the US market and has established a strong presence in the Japanese and European markets, especially for clothing. Also...

High inflation and low GDP growth has dampened Vietnamese consumers’ confidence. More than ever, people are becoming frugal in order to cope with the rising cost of living. This development has had a ...

This market research report offers a perspective on the actual market situation, trends and future outlook for protective footwear in Vietnam. The study provides essential market information for decis...

In the past, consumers typically thought children’s clothing was used in a short period as children grow up very fast. Hence, most consumers had a tendency to buy cheap, unbranded childrenswear produc...

During the review period, clothing accessories continued to be a niche market with the lowest contribution to value sales of apparel in the country. The majority of consumers paid less attention to cl...

Footwear had volume growth of 12% in 2011, which was slightly lower than 2010. The slower growth showed that footwear was returning to stability after its strong growth in 2010. Rising disposable hous...

Vietnamese consumers traditionally did not pay much attention to hosiery. Many consumers only had one or two items of hosiery. As a result of increasing awareness about personal appearance and higher ...

During the review period, jeans was commonly used by teenagers and young adults thanks to its flexibility and convenience as jeans seemed to be suitable for many occasions. Despite hot weather in the ...

As a result of improvement in disposable household income and higher standard of living, Vietnamese men were more willing to spend on clothing to enhance their personal look and appearance. Men’s oute...

In 2011, underwear, nightwear and swimwear had volume growth of 2%, which was on par with the growth in 2010. Demand for underwear, nightwear and swimwear was fuelled by rising disposable household in...

In 2011, the Vietnamese economy faced high inflation rate, which led to an increase in prices in the major categories. Therefore, many consumers, especially those of low- and middle-income, had a tend...

This market research report offers a perspective on the actual market situation, trends and future outlook for footwear in Vietnam. The study provides essential market information for decision-makers ...

This market research report offers a perspective on the actual market situation, trends and future outlook for womenswear in Vietnam. The study provides essential market information for decision-maker...

This market research report offers an in-depth perspective on the actual market situation, trends and future outlook for menswear in Vietman. The analysis provides essential market information for dec...

Use this report to get a detailed picture of the Apparel Specialist Retailers market in Vietnam. Pinpoint growth sectors and identify factors driving change, understand the competitive environment and...

When direct selling was first introduced, the first entrants which claimed to be direct selling companies turned out to be unscrupulous. Consequently, direct selling had a bad reputation in Vietnam. O...

Despite the stronger presence of homeshopping, this channel continued to record negligible sales in 2011. Some grocery retailers, such as Lotte Mart and Big C, allowed consumers to order products via ...

In 2011 internet retailing was not a new concept to Vietnamese consumers. However, internet retailing appeared to be limited to consumer-to-consumer websites. The slow development of formal internet r...

At the end of 2011 department stores and variety stores remained the only two types of mixed retailers present in the country. Whilst department stores has a long-established history in the country, v...

In 2010 men’s jeans recorded an increase of 1% in volume terms, which was slightly slower growth than in the previous year. This slowing growth can be attributed to high inflation in the year, which w...

In 2010, men’s underwear, nightwear and swimwear recorded growth of 6% in current value terms and 1% in volume terms, both of which were higher than in the previous year. This showed that Vietnamese m...

Jeans have always been very popular in Vietnam. As Vietnam is one of the major clothing manufacturing countries, there are many cheap varieties of jeans available in the market. Vietnamese women find ...

Women’s underwear, nightwear and swimwear recorded growth of 2% in volume terms in 2010, which was higher compared with the two previous years. This can be attributed to the better economic situation,...

Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on clothing, footwear, sportswear...

Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on department stores in Vietnam a...

Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the clothing, accessories and ...

Clothing and footwear specialist retailers recorded VND21 trillion in 2010. In general, clothing and footwear specialist retailers had a widespread outlet network in the country because the majority o...

Direct selling had a bad reputation when it was first present in retailing, as the first entrants that claimed to be direct selling companies turned out to be unscrupulous companies. The incidents wer...

Overall, all categories in leisure and personal goods specialist retailers recorded healthy growth in 2010. As jewellers contributed the biggest value to the whole channel, its growth had a large impa...